I tried “mens cycling helmet specialized” via normal search and AI search.
On the surface, AI showed results of £45 while normal results showed £39.99 and this particular result didn’t show at all in the AI search, even when clicking more.
However, small fine print was the £39.99 had a £4.99 delivery. Can it be that AI is optimised for full price including shipping?
Also, not defending AI, but id gladly install a ublockoriginAI to filter out scam products and low quality knock offs. Would never trust google to do this.
In your example, any helmet by a manufacturer who has zero safety tests, regulatory stamps, warranty, etc, should be filtered out.
Any product with anomalous price needs heavy scrutiny.
Yes, I feel this is like when I look for a hotel and see a low price through a sketchy website but it is because it is a non-refundable member-only price. I wonder what the actual click through prices are. Sellers might try to serve higher prices to AI models but I'm not sure that would be useful to them.
Yeah and I know one issue with this is that sites like Amazon tend to have greater protections against scraping from AIs, so there is not much AI providers could do if they wanted to find the true lowest price.
The general implication is the opposite effect. The corporation wants to make more money. They make larger margins with this of course. But beyond that, the implication is that whatever sales are lost from the more expensive price are simply made up otherwise. If products are 20% more expensive but this only results in 10-15% less sales, the corporation is still very happy, particularly due to the margin bit. If loss impact is worse, they’ll usually retune how the product is ‘pitched’ in order to allow for this marginal boost.
So are companies paying more to have products featured in AI mode rather than just plain search?
It sucks that Google seem to be phasing out plain search - for some specialized searches it ONLY gives me AI mode results, which are useless, and I have to go to Bing instead.
It's crazy how getting the best deals online is still a unsolved problem. Google product page was garbage even before AI, most aggregators are a complete farce as well, either displaying deals that are out of date or completely unrelated items, and let's not even get started with price tracking...
You'd think of all the companies, Google would be the best one to come up with a good solution for deal hunting but no...
I guess it's in no company's interest for consumers to get the best deals...
The next question I'd ask is what the quality / reliability signal looks like. It is entirely possible that the results differ, but the organic search results are SEO'd garbage that lead to knock-offs, fell-off-the-trucks, or refurbs-sold-as-new.
But nonetheless, the fact they differ at all is an intriguing result.
I tried “mens cycling helmet specialized” via normal search and AI search.
On the surface, AI showed results of £45 while normal results showed £39.99 and this particular result didn’t show at all in the AI search, even when clicking more.
However, small fine print was the £39.99 had a £4.99 delivery. Can it be that AI is optimised for full price including shipping?
Also, not defending AI, but id gladly install a ublockoriginAI to filter out scam products and low quality knock offs. Would never trust google to do this.
In your example, any helmet by a manufacturer who has zero safety tests, regulatory stamps, warranty, etc, should be filtered out.
Any product with anomalous price needs heavy scrutiny.
At least in a few examples it looks like it is surfacing the manufacturers page, and then random 3rd parties have it cheaper, which is pretty commmon.
Yes, I feel this is like when I look for a hotel and see a low price through a sketchy website but it is because it is a non-refundable member-only price. I wonder what the actual click through prices are. Sellers might try to serve higher prices to AI models but I'm not sure that would be useful to them.
Yeah and I know one issue with this is that sites like Amazon tend to have greater protections against scraping from AIs, so there is not much AI providers could do if they wanted to find the true lowest price.
I wonder if Amazon will lose enough sales to more bot-friendly vendors that they’ll notice this and do something about it?
Then again, that makes it more expensive for the inconspicuous buyer who has no idea, which is a considerably larger population than HN readers.
Sure but in my own experience, the cheapest seller often means you are setting yourself up for headache if anything goes wrong.
It's easy to envision a parallel story about AI recommending sketchy vendors with no protections.
Hey, that's actually a pretty useful feature if it helps discourage people from buying so much stuff!
The general implication is the opposite effect. The corporation wants to make more money. They make larger margins with this of course. But beyond that, the implication is that whatever sales are lost from the more expensive price are simply made up otherwise. If products are 20% more expensive but this only results in 10-15% less sales, the corporation is still very happy, particularly due to the margin bit. If loss impact is worse, they’ll usually retune how the product is ‘pitched’ in order to allow for this marginal boost.
My guess is that there are two different teams working on these.
I've also had issues with severely out of date product results.
So are companies paying more to have products featured in AI mode rather than just plain search?
It sucks that Google seem to be phasing out plain search - for some specialized searches it ONLY gives me AI mode results, which are useless, and I have to go to Bing instead.
It's crazy how getting the best deals online is still a unsolved problem. Google product page was garbage even before AI, most aggregators are a complete farce as well, either displaying deals that are out of date or completely unrelated items, and let's not even get started with price tracking...
You'd think of all the companies, Google would be the best one to come up with a good solution for deal hunting but no...
I guess it's in no company's interest for consumers to get the best deals...
It's worse.
It's in Google's interest to auction ad spots at the highest price.
That's it.
Nothing else matters. The content needs to be vaguely legal, the quality or any other product feature doesn't matter.
Another platform, Facebook, makes about 10% of its income from scams. No manager or executive will willingly reduce their company's income by 10%.
Am I the only one who's noticed "AI Mode" is dario's last name? A(mode)I?
Thank you for your time this evening.
That is interesting.
The next question I'd ask is what the quality / reliability signal looks like. It is entirely possible that the results differ, but the organic search results are SEO'd garbage that lead to knock-offs, fell-off-the-trucks, or refurbs-sold-as-new.
But nonetheless, the fact they differ at all is an intriguing result.