I built this for my own company. Armature is on to something. You start by analyzing the choices agents would make for various use cases and then glean what, if anything, you might do to start tilting the agents in the direction of your own product and away from the competitor.
Selling to agents is similar to selling to humans. You dump money into marketing to make sure agents find your solution around every corner for every use case you’re well suited to.
Yeah sounds kind of like the equivalent of SEA for AI agents (AEA?) except that it’s sneakier since agents can act without you noticing.. anyway this is in the hands of the labs
Can we not encourage the same strip-mining and ad and SEO bullshit that previously ruined the last decade+ of the Internet?
A large portion of the utility of AI is the barren ad-driven growth-hacked hellscape search has become. Don't encourage the next generation of these businesses, I beg of everyone.
Disclaimer: I am a Co-Founder of Armature (YC P26) which sells growth services to dev tools. This study is part of our broader work on how to influence coding agents choices and get products picked.
To understand how agents pick tools we measured close to 17k sessions on an environment where agents run exactly like in the real world, on various repositories, talking to different personas (vibe-coder, junior or senior engineers) in different sizes of companies.
All the results are now public and we'd love to know what findings surprise you the most, here are a few we found interesting:
- Claude Code rarely searches the web while Codex almost always does it and Cursor sits in the middle.
- Coding agents disagree more frequently than they agree.
- Some players (LangChain, Supabase, Netlify, Paypal, Adyen) are almost always mentioned in their categories but never chosen.
- Modifying repository context can change the pick entirely.
If you feel like digging, all the traces are there and we probably missed interesting learnings so let us know what you find!
The data was cool. Then I tried to tap on one of the other tabs. “This content is easier to read while full screen!” - Ok I’m game. “Hey this is what makes armature special!” - I don’t care, I’m here to look at data, not onboard onto some random platform. It took ages to find the tiny “skip tour” button, hiding in black on black text. Then it gave me another popup, which I dismissed without reading. Then the full screen modal was visible but it was horizontally misaligned - the left edge was cut off and the right of my phone screen was all white. I closed the tab with great prejudice. (Safari on iOS if you wanna try reproducing it)
I’m sure you - or Claude - built something you’re proud of. But I left your website frustrated.
Hey, thanks for the feedback, the leaderboards aren't displaying well on mobile indeed, we are currently shipping a fix that should help with that. Thanks anyway!
> Claude Code rarely searches the web while Codex almost always does
I’m trying to understand why they are opposite. I think it is true, I find myself giving a secondary prompt to Claude to “research this” and only then will it fetch. Codex is bang on fetching already.
Gemini CLI (at least mine) does web research all the time. I've noticed it hitting my own pages (I have to ask very specific things). I don't have any global or project rules to encourage that behavior.
Hi. I appreciate that you need to make rent, but if your business is basically "we do growth hacking and SEO tricks on models and get them to use products that aren't actually best for the job", you are scum.
You are perpetuating shitty practices that have hurt developers for years now. Part of the reason people use AI is because of how useless search is due to the previous generation doing the same kind of thing you propose.
Not sure I got your question right but if you are wondering for your own coding agent then I guess the answer would be a skill?
Here what I meant by "how to influence coding agents choices and get products picked" is from a vendor PoV, making sure any developer x codebase in the world asking for a tool in your category gets your tool recommended and implemented by the coding agent.
Obviously you can ask the agent to use a specific tool, but the point of this article is about what they choose when the human on the other end has no opinion/taste/clue.
Looking at this, maybe in the future, the tools that AI prefers will become the mainstream. Even now, the tools that AI gives the highest priority to are the ones people already choose. There might be a concentration effect toward the tools that AI selects
Definitely! But about concentration I'm not so sure, there are ways to counter this effect so in the end it will be a fight like SEO is today. What is certain though is that getting recommended by coding agents will be a top prio for all dev tools.
I built this for my own company. Armature is on to something. You start by analyzing the choices agents would make for various use cases and then glean what, if anything, you might do to start tilting the agents in the direction of your own product and away from the competitor.
Selling to agents is similar to selling to humans. You dump money into marketing to make sure agents find your solution around every corner for every use case you’re well suited to.
Really liked that "Go Full Screen" as a modal flow, surprisingly intuitive.
In the future: "I went ahead and built the database you requested using today's tool sponsor: Firebase"
Ugh...this is totally going to happen.
Not going to name names but it's already happening with the frontier labs as a revenue source.
Yeah sounds kind of like the equivalent of SEA for AI agents (AEA?) except that it’s sneakier since agents can act without you noticing.. anyway this is in the hands of the labs
Is SEA Search Engine Advertising? So AEA is Agent Engine Advertising?
Can we not encourage the same strip-mining and ad and SEO bullshit that previously ruined the last decade+ of the Internet?
A large portion of the utility of AI is the barren ad-driven growth-hacked hellscape search has become. Don't encourage the next generation of these businesses, I beg of everyone.
Large amounts of capital want this to happen? Outside of boycott, what else can be done.
What can man do against such reckless ~hate~ money?
Redshift for databases ain’t even here. This is suspect.
I smell a money-making opportunity.
Haha there is a lot at stake for sure
Hey!
Disclaimer: I am a Co-Founder of Armature (YC P26) which sells growth services to dev tools. This study is part of our broader work on how to influence coding agents choices and get products picked.
To understand how agents pick tools we measured close to 17k sessions on an environment where agents run exactly like in the real world, on various repositories, talking to different personas (vibe-coder, junior or senior engineers) in different sizes of companies.
All the results are now public and we'd love to know what findings surprise you the most, here are a few we found interesting: - Claude Code rarely searches the web while Codex almost always does it and Cursor sits in the middle. - Coding agents disagree more frequently than they agree. - Some players (LangChain, Supabase, Netlify, Paypal, Adyen) are almost always mentioned in their categories but never chosen. - Modifying repository context can change the pick entirely.
If you feel like digging, all the traces are there and we probably missed interesting learnings so let us know what you find!
The data was cool. Then I tried to tap on one of the other tabs. “This content is easier to read while full screen!” - Ok I’m game. “Hey this is what makes armature special!” - I don’t care, I’m here to look at data, not onboard onto some random platform. It took ages to find the tiny “skip tour” button, hiding in black on black text. Then it gave me another popup, which I dismissed without reading. Then the full screen modal was visible but it was horizontally misaligned - the left edge was cut off and the right of my phone screen was all white. I closed the tab with great prejudice. (Safari on iOS if you wanna try reproducing it)
I’m sure you - or Claude - built something you’re proud of. But I left your website frustrated.
Hey, thanks for the feedback, the leaderboards aren't displaying well on mobile indeed, we are currently shipping a fix that should help with that. Thanks anyway!
FWIW I had the same reaction to the popups. Immediately closed the tab.
Yep makes sense I’m relaxing them
It should be better now, including in mobile, thanks both for the feedback!
> Claude Code rarely searches the web while Codex almost always does
I’m trying to understand why they are opposite. I think it is true, I find myself giving a secondary prompt to Claude to “research this” and only then will it fetch. Codex is bang on fetching already.
Gemini CLI (at least mine) does web research all the time. I've noticed it hitting my own pages (I have to ask very specific things). I don't have any global or project rules to encourage that behavior.
Hi. I appreciate that you need to make rent, but if your business is basically "we do growth hacking and SEO tricks on models and get them to use products that aren't actually best for the job", you are scum.
You are perpetuating shitty practices that have hurt developers for years now. Part of the reason people use AI is because of how useless search is due to the previous generation doing the same kind of thing you propose.
Please do something else with your life.
Is there a way to force the usage of a tool for certain tasks? Example: alawys use cli "foobar" to retrieve weather starus.
By tool I mean mcp server, cli, etc.
Not sure I got your question right but if you are wondering for your own coding agent then I guess the answer would be a skill? Here what I meant by "how to influence coding agents choices and get products picked" is from a vendor PoV, making sure any developer x codebase in the world asking for a tool in your category gets your tool recommended and implemented by the coding agent.
Obviously you can ask the agent to use a specific tool, but the point of this article is about what they choose when the human on the other end has no opinion/taste/clue.
Exactly!
Looking at this, maybe in the future, the tools that AI prefers will become the mainstream. Even now, the tools that AI gives the highest priority to are the ones people already choose. There might be a concentration effect toward the tools that AI selects
Definitely! But about concentration I'm not so sure, there are ways to counter this effect so in the end it will be a fight like SEO is today. What is certain though is that getting recommended by coding agents will be a top prio for all dev tools.