> Then came David. The protein-bar company has turned its attention to “frozen dessert,” which is, of course, more commonly known as ice cream, though the company can’t legally call their product that. Instead of being made with cream and milk, it comprises a “protein system,” a “structure system,” a “fat system,” and a “flavor system,” each of which is composed of ultra-processed ingredients such as whey protein isolate and “modified plant fat.” The only whole natural ingredients on the vanilla flavor’s label are water, salt, and vanilla bean. And yet, the treat’s basic nutritional stats are impressive: A pint has just 210 calories, less than 1 gram of sugar, and 30 grams of protein. Unlike diet ice creams of the past, it is rich and creamy. When the product launched on David’s website in June, it sold out in 28 minutes.
Sounds like it's very healthy for David's bottom line. What else matters?
> Then came David. The protein-bar company has turned its attention to “frozen dessert,” which is, of course, more commonly known as ice cream, though the company can’t legally call their product that. Instead of being made with cream and milk, it comprises a “protein system,” a “structure system,” a “fat system,” and a “flavor system,” each of which is composed of ultra-processed ingredients such as whey protein isolate and “modified plant fat.” The only whole natural ingredients on the vanilla flavor’s label are water, salt, and vanilla bean. And yet, the treat’s basic nutritional stats are impressive: A pint has just 210 calories, less than 1 gram of sugar, and 30 grams of protein. Unlike diet ice creams of the past, it is rich and creamy. When the product launched on David’s website in June, it sold out in 28 minutes.
Sounds like it's very healthy for David's bottom line. What else matters?