3 points | by MBCook 7 hours ago ago
1 comments
I do believe the choice helps. But i also believe Honda has better brand appeal overall and so it's not a/b testing as much as "shiny a++" / "dull commoditized b-" testing. It wasn't about carplay, it was about brand affinity preferences.
I do believe the choice helps. But i also believe Honda has better brand appeal overall and so it's not a/b testing as much as "shiny a++" / "dull commoditized b-" testing. It wasn't about carplay, it was about brand affinity preferences.