uBlock Origin Is Giving Up the Fight to Keep Ads Off Facebook

(digitalescapetools.com)

86 points | by Markoff 5 hours ago ago

52 comments

  • wkjagt 25 minutes ago

    I know this is probably a very naive question, but what is the end goal putting so much effort into getting past ad blockers? Surely, someone with an ad blocker installed is not going to click on their ads and buy the advertised products anyway. I don't really know what I am talking about, but I guess it's all about ad impressions that generate money, but doesn't this strategy end up making less money, because the money that's put into circumventing ad blockers isn't really generating more sales.

    It's like a door to door sales person thinking that if only they could find a way to unlock my door I would buy their stuff.

    • hn_submit a few seconds ago

      I believe tracking and privacy invasions cannot be solved through technological means, it needs to be solved through laws and regulations.

      We need to prod our representatives to ban the selling of our private information. Websites themselves can use the information but they're prohibited from selling it to anyone else. Why? Because the data changes hands and borders several times after which we lose all control over it.

    • Lammy 14 minutes ago

      Ads are for surveillance as much if not more than they are for money

      • criddell 11 minutes ago

        Presumable the ads on Facebook are served by Facebook and they know who you are and what you are doing on Facebook.

    • SvenL 21 minutes ago

      Aren’t ads payed also via „impressions“, like 10k people saw your advertisement so please pay x money?

      • teshaq 9 minutes ago

        Yes, but if a user doesn’t convert the advertiser will see worse performance metrics as cost per click/conversion/install is higher. That isn’t a good long term outcome for the platform, since advertisers can switch their budgets elsewhere (to Google/Youtube)

        There’s a delicate balance, more impressions isn’t always a good outcome. Id assume here given the battle against ad blockers that the platforms do believe the aggregate impression mix leads to good performance for advertisers though

      • seattle_spring 9 minutes ago

        Partially, yes. Ads are also psychological, and tracked cross-platform. If you see a BMW ad on Facebook, drive by a BMW billboard on the highway, search BMW on Google, and then go buy a BMW, they have ways of fractionally allocating the conversion to the different impressions. It's pretty crazy.

    • kakacik 4 minutes ago

      I go a bit further - if something penetrates firefox + ublock origin combo, I'll go out of my way to make sure I'll never, ever buy such product or service if I can avoid that (not always possible but reasonably frequent).

      Its quichotesque effort but the only thing that can move the needle a bit since everybody involved cares only about money here - waiting for some toothless legislation is useless when harm is happening now.

  • hn_submit 30 minutes ago

    The only way to keep ads off Facebook is to stop using Facebook.

    • CivBase 9 minutes ago

      If you're still using Facebook, it's because you're required to or you're the kind of person who won't be fazed by this.

  • nemomarx an hour ago
    • WalterGR an hour ago

      With 104 comments at the moment, that’s where the bulk of the discussion is happening.

  • qbane an hour ago

    I wrote and shared uBlock Origin filters for Facebook, shared on Reddit and up to a week later they changed the DOM structure bypassed the filters. After some attempts I no longer publish the filters.

    • amelius an hour ago

      Maybe a better approach is to convert the page to an image, run OCR over it, use an LLM to remove the ads, present the result to the user.

      • ImJamal an hour ago

        How would you comment or watch a video if you did that?

        • amelius an hour ago

          You can still do that.

          The only thing I'm proposing is to do the filtering on graphical data (what the user actually sees) rather than on the DOM (which can be obfuscated; and which may change every week).

  • Cider9986 an hour ago
  • fsuts 15 minutes ago

    Facebook and instagram constantly email me trying to entice me to use the app. As I haven’t used it for years.

    I think it’s purely to massage their Active Monthly User numbers to show growth.

    • zuhsetaqi 10 minutes ago

      > I think it’s purely to massage their Active Monthly User numbers to show growth.

      I don't think so. They want you to use the App because through the they have way more ways to track you.

  • mattrighetti 33 minutes ago

    I'm more surprised by the fact that people still use Facebook

    • skeeter2020 27 minutes ago

      remember the amazing show "community"?

      Elroy: “I got a job through LinkedIn.”

      Annie: “What? That’s crazy! People use LinkedIn?”

      Elroy: “No, LinkedIn hired me to help figure out why people don’t use it.”

      • Capricorn2481 9 minutes ago

        That's an underrated season, imo. Keith David is fantastic.

    • HackerThemAll 9 minutes ago

      Those childish comments are so funny. 3 billion people use Facebook regularly, and there are folks that deem themselves superior to all others who claim "I know nobody who uses Facebook". XD

  • la_fayette an hour ago

    ok thanking the team for this work over the years. i hope yt will stay ad-free :-)

  • conradfr an hour ago

    Not sure detailing how Facebook demoralized them is the best idea.

    • mattrighetti 28 minutes ago

      Well, uBlock is entirely open source so...

  • curt15 13 minutes ago

    "What do you do for work?"

    "I find ways to defeat adblockers"

  • dzonga 2 hours ago

    the tragedy is 'mainstreet' runs on Facebook.

    not shitter, google but fb. some local business don't even have their own sites but maintain an insta / fb page.

    • zamadatix an hour ago

      Shitter? Edit: Ah, I assume you're referring to X (previously Twitter -> shitter taunt)

    • ravetcofx an hour ago

      It's where the GenX-ers and boomers are at who have money to spend

      • SV_BubbleTime an hour ago

        I love how Facebook has one reputation, an Instagram has another and they often don’t match at all even though we all know it’s the exact fucking service with a different skin and theme.

      • makerofthings 31 minutes ago

        What's with this current trend of grouping GenX with Boomers? I am GenX and the difference between us and Boomers is wild. My GenX friends are on here. Boomers I know are afraid of self-checkout machines.

    • kotaKat 40 minutes ago

      the ONLY way my county communicates emergency alerts is facebook. it's absolutely wild. how do I know if I'm in a state of emergency? facebook. :)

      • MrDrMcCoy 29 minutes ago

        Your country has sold your safety to private interests. Demand better from them.

  • iugtmkbdfil834 an hour ago

    It is an interesting experiment. Ads on my network are mostly blocked, but wife did notice a spike on her FB stuff. Now that she knows how nice ( edit: well, not automatically awful ) net is without ads, lets see if accepts the trade off.

  • bmurphy1976 an hour ago

    All the more reason to block Facebook completely.

  • vachina an hour ago

    uBlock hit them where it hurts. Facebook's entire existence hinges on serving ads.

  • dabber21 an hour ago

    Out of spite they should have a block list, blocking every meta related service, disabled by default... for now

  • maxwellito 2 hours ago

    Hot take: uBlock origin could insert even MORE ads into Facebook? Discouraging people to use Facebook, and also make some money on the side.

    (this is a joke obviously, but boy that would be fun and against the T&C)

    • Rebelgecko an hour ago

      Other adblock tools have gone the route of allowing "good" ads through and only blocking "bad" ads. Of course the definition of good vs bad might depend on who sponsors the dev.

  • tonyhart7 24 minutes ago

    I know this is gonna be unpopular take

    but for modern social media to function, they need showing ads to pay creator

    many people livelihood depends on it, creator make content in turn of revenue sharing that user get for free

  • zeafoamrun 2 hours ago

    I misread the domain as "digital cesspools" and that is indeed what Facebook is. If you're still on there you're going to get subjected to their abusive practices.

  • OhMeadhbh 3 hours ago

    Oh! The Irony! This page doesn't load when your ad blocker is turned on.

    • Pooge 25 minutes ago

      Are you not using uBlock Origin?

    • OhMeadhbh 3 hours ago

      Apropos of nothing, I noted @markoff said they liked John Markoff in the 80s. As a complete aside, may I recommend to readers Markoff's book "What the Dormouse Said." From 2005, it's a deep-dive into the relationship between 60s counter-culture and 70s / 80s era microcomputer movers and shakers. Want to read about Doug Engelbart tripping balls in the Santa Cruz Mountains? It's in there. Or maybe I just made that up in a LSD fueled trip to the center of my mind. But that KIND of thing is in there. Abbie Hoffman somehow influenced Steve Jobs fascination with PARC derived WIMP systems. An image of Richard Nixon getting his face punched was burned into the original PC BIOS ROMs. Tim O'Leary developed software in the 80s. One of these is not true, but you have to read the book to find out which.

      https://search.worldcat.org/title/57068812

    • delduca an hour ago

      Not for me (Wipr2 on Safari), loads fine without ADS.

    • squigz an hour ago

      It works here.

    • usern20260720 an hour ago

      try loading it with JS off

  • rosstex 2 hours ago

    why not just run a 24/7 agent to do the work for them?

    • seritools an hour ago

      why not "just" do it for them?

  • sleepybrett 44 minutes ago

    Another reminder that facebook is abhorrent and not worth your time.