The industry has managed a transition. Some European brands have partnered with chinese suppliers while integrating some research in-house. Some cars have a lot of features, cute look, and good price.
This isn't accurate - they charge slower and Plug & Charge is common in many vehicles now, including with the Tesla network - whereas Teslas cannot Plug & Charge on other networks.
Not really true in Europe where charging is properly standardized.
“Best software” is subjective as well. Many car owners really don’t care for their software and just want to bypass the infotainment system for CarPlay and Android Auto.
I'm an admitted Elon hater, so maybe that clouds my judgement. But I rented a Tesla 3 a few years back to try an EV before deciding to buy one. I ultimately went with a Chevy Bolt, and find the Apple Carplay to be far better than Tesla's proprietary system. The only thing I recall that Tesla did better was pre-conditioning the battery before planned charging--something Apple Carplay (at least its current version) lacks the API to handle.
As far as charging, I think that was the case even as recently as ~2 years ago. But today, the charging game is pretty decent for CCS cars. You can even charge at Tesla stations using an adapter.
They don't seem to link their sources (that's bad) but the general numbers seem to match The European Automobile Manufacturers’ Association (ACEA) report for H1 2026 [0]. They include EU + EFTA + UK.
I'm not entirely sure why you're getting downvoted. I wasn't able to find a source for the data but it is probably new vehicle registrations. Europe here seems to include Norway, Sweden, Finland, Iceland, Switzerland.
Sweden, Finland and Iceland would be part of any definition of Europe? They're all EU countries, and (irrelevant to that) are now all NATO members too.
The industry has managed a transition. Some European brands have partnered with chinese suppliers while integrating some research in-house. Some cars have a lot of features, cute look, and good price.
Nearly 50% of vehicles sold in Australia in the last quarter were EVs or plug-in hybrids: https://www.abc.net.au/news/2026-08-02/electric-vehicle-ev-s...
I wish the article was written in a better way. It throws put many percentages in different contexts. 50-26-37-41- …
Not saying any particular number is wrong, just wishing it was a clearer way of writing.
Why would anyone buy a Tesla in 2026?
Best charging experience and best software experience.
Note: I do not want this to be true. Other companies please copy what Tesla has done with both of these. You’ve had years to do this and failed.
(In the US) I switched from Tesla to Rivian. Their approach seems to be “Tesla, but nicer”. They have a similar non-legacy automaker feel.
That said while I appreciate their design focus their software still feels not quite as polished as Tesla’s.
“Tesla, but nicer, and $20k more”
Also, while FSD has limitations, I have found it provides enormous utility for older people, and Rivian doesn’t yet have a competing product for FSD.
The Rivian R2 is not $20k more.
> Best charging experience
This isn't accurate - they charge slower and Plug & Charge is common in many vehicles now, including with the Tesla network - whereas Teslas cannot Plug & Charge on other networks.
Not really true in Europe where charging is properly standardized.
“Best software” is subjective as well. Many car owners really don’t care for their software and just want to bypass the infotainment system for CarPlay and Android Auto.
I'm an admitted Elon hater, so maybe that clouds my judgement. But I rented a Tesla 3 a few years back to try an EV before deciding to buy one. I ultimately went with a Chevy Bolt, and find the Apple Carplay to be far better than Tesla's proprietary system. The only thing I recall that Tesla did better was pre-conditioning the battery before planned charging--something Apple Carplay (at least its current version) lacks the API to handle.
As far as charging, I think that was the case even as recently as ~2 years ago. But today, the charging game is pretty decent for CCS cars. You can even charge at Tesla stations using an adapter.
Maybe people know better and don't suffer from EDS.
Price? They are quite cheap these days relative to comparable cars from other manufacturers.
only if you exclude cars made in Asia
Tesla does have production in Shanghai.
Self driving maybe? I’m happy to be corrected but I think most brands don’t offer the full self driving package Tesla offers.
Europe is not exempt of fascist happy to throw money in a Svatiscar.
What are their sources? How are they defining Europe?
They don't seem to link their sources (that's bad) but the general numbers seem to match The European Automobile Manufacturers’ Association (ACEA) report for H1 2026 [0]. They include EU + EFTA + UK.
--
Vehicle registrations.
I'm not entirely sure why you're getting downvoted. I wasn't able to find a source for the data but it is probably new vehicle registrations. Europe here seems to include Norway, Sweden, Finland, Iceland, Switzerland.
Sweden, Finland and Iceland would be part of any definition of Europe? They're all EU countries, and (irrelevant to that) are now all NATO members too.
Switzerland is not but its meager population can hardly significantly skew the sales stats
Why wouldn't it?
Typically European Union vs Europe.
they’ll get included again if they order a few humanoid robots that will be shipping by 2078