Ente – Opening Our Books

(ente.com)

49 points | by Sherex 3 hours ago ago

8 comments

  • gortok 9 minutes ago

    This is one of those vanity blog posts, a “look at us, we’re open” blog posts without actual openness, or rather, limited openness where it helps their image and not openness that could backfire.

    Businesses don’t operate based on revenue. They operate based on profit. They operate based on operating expenses. They operate based off of free cash flow. Showing off revenue and number of accounts is showing off a tiny portion of the picture, and says nothing about the health of a business.

    If you’re looking to ‘be open’ about the health of your business, then the operating costs would be shared, the amount the founders are ‘taking out’ of the business in dividends would be shared.

    There are businesses that operate 20MM a year in revenue, but practically speaking are broke, because of the way the business is being run.

    So for folks that don’t know better, this is a very cool thing ente is doing. For folks that run businesses and know better, this is a way to show off and ‘gain cred’ without actually having to be open about how the business operates.

  • speak_plainly 3 minutes ago

    Kinda unrelated, but the art direction on Ente's site is really top-notch.

  • dabeeeenster 34 minutes ago

    This is great - would love to see more data tho! I guess they are shy to post EBITDA, infra costs?

  • f3408fh 36 minutes ago

    This is so cool. Congratulations! Have you considered opening operating costs as well?

    • vishnukvmd 23 minutes ago

      ente.com/open is fully automated.

      Publishing operating costs will create operational overhead, since we've to manually consolidate, label and publish expense records. Not excited about doing that right now, but would like to in the future.

      Currently we've runway for a few years, and a margin of ~70% – entirety of which is reinvested into building Ente.

  • rbinv an hour ago

    Ente feels a lot like Smugmug did back then.

    • vishnukvmd an hour ago

      Thanks, I'm a fan of Smugmug :)