Apple's Steady iPhone Pricing Pays Off as Rivals Scramble

(macrumors.com)

1 points | by tosh 6 hours ago ago

1 comments

  • k310 5 hours ago

    Apple held phone prices while jacking up computer and ipad costs, obviously to protect market share of the flagship.

    The entry level imac went from $1150 on sale at several stores that week, (was 1300), to $1500.

    Apply that percentage increase (1500/1300 or 15%) to a phone and watch sales drop.