Why are US consumers so angry? It's not just high prices

(theguardian.com)

56 points | by dilawar 2 hours ago ago

48 comments

  • expectsomuch 2 minutes ago

    All of the notes regarding the degraded quality and customer support / experience for products and services is true. But the additional factor is that so many of us are pushed to the brink now, in terms of affordability and costs of goods and services. If you're making good money and you order a sub-par product, it's definitely a frustration, but it's not the end of the world. But now, for so many, there is less margin for that kind of error.

    That scammy product, pushed to us by an algorithm we can't control or escape, sold with lies and guarantees that will never be enforced, with deceptive ads generated by AI that becomes increasingly undistinguishable from the real thing, and flooded with positive reviews generated by bots, is money that won't go to essential things like food, rent, and transport, let alone healthcare, all of which is also increasingly unaffordable. The rage is understandable.

  • rkagerer 19 minutes ago

    This all comes down to humane treatment of your fellow human beings. I grew up in an era where that was a core expectation of our culture.

    But I see that tenet degrading in various ways - how we broadcast our views on social media (reduced empathy), how we interact in the real world (less patience and understanding), the polarization of our politics (less compromise and thus less effectiveness), and how organizations treat their customers (even basics like Terms of Service and Privacy Policies that have trended much more user-hostile over the last decade).

    Cooperation is the fundamental basis on which civilization is built. I'm not sure what the start of a dark age looks like, but part of me feels like over the course of my lifetime I may be witnessing us entering one.

    I fervently believe it's not too late to correct course, and I'm interested in ways individuals can have an impact. Set a personal example. Push back against dark patterns proposed by your corporate colleagues. Instill a deep sense of responsibility and healthy skepticism in your children. This is just a start, and I'm open to more suggestions.

  • m1llie_ 23 minutes ago

    I feel a very similar sentiment in Australia. Everything is poorly made and full of anti-features. It breaks prematurely, and software updates make it worse by disabling features, adding things I don't want, or holding functionality I already paid for to ransom as a subscription.

    Warranties aren't worth the paper they're printed on. Every warranty claim I've made in the past 5 years (a fair few) has been a Kafka-esque nightmare of bouncing back and forth between reps who don't understand the issue, callbacks at inopportune times because of failure to understand timezones, and waiting for things to ship back and forth between repair centres across the country or overseas. Customer support is carefully crafted to be set up to fail, while still maintaining the plausible deniability of Hanlon's Razor. You may eventually get your widget repaired or replaced, but it'll cost you as much in time, effort, and frustration as it would have to just buy a new one. This is of course deliberate, but you'll never prove it. Companies exploit people's politeness and aversion to conflict by telling polite customers that there's nothing that can be done. You get nothing unless you dig your heels in and get combative with the rep who is just doing their job. And the consumer protection agencies are toothless tigers.

    So now I don't buy new products unless there's no other option. Previously, buying new meant a product you could trust, and an assurance that they'd take care of you if something went wrong. Since that contract is broken, I see no point buying new. Especially not when last year's model often has more features, fewer anti-features, and better repairability than the current one. I'm not the only one responding like this: The snake cannot eat its own tail forever, and these companies will eventually discover that if they keep making their products shittier and shittier then people will just stop buying them. Especially once new competitors who need to build a reputation start to eat the established brands' lunches.

  • SoftTalker an hour ago

    > Nearly 80% of Americans had a service or product problem in 2025, and about two-thirds of those felt “rage” about it

    "Rage" is has been encouraged and reinforced as an appropriate reaction to what is most likely a simple mistake or process breakdown. Another way that social media and algorithmic feeds have pandered to our base emotions. We are becoming a world of tantrum-throwing toddlers.

    • mirashii 43 minutes ago

      > what is most likely a simple mistake or process breakdown

      I think this needs justification. My status quo is to believe that most times I have a problem when dealing with these large corporations that they've made any process for getting support or remediating what _should_ be a simple process breakdown is a labyrinth of steps to make it as difficult as possible to reach any sort of remedy to discourage you from even trying. People are raging because calmly asking for assistance doesn't work, the only way to pierce through is to make a scene big enough that it risks reputational damage to simply get the attention that every individual deserves.

      • SoftTalker 36 minutes ago

        Have you ever worked for a large corporation? Have you seen how bureaucratic everything is? It's the nature of the beast. It's not calculated, and not personal. It's a process scaled to deal with thousands or millions of people. That's why when I have a problem with my internet service, I never call, or use the website, or use the app. I go to the Xfinity retail store and talk to someone. I almost always leave satisfied.

        • asimpletune 25 minutes ago

          One can feel rage if something is intentional and annoying, unintentional but annoying, intentional and not annoying, unintentional and not annoying.

          The first is justified. The second is understandable but a case of confusing it with the first. The last two also happen, and are not justified nor understandable.

          Unfortunately there is currently an excess of the first case. I think people are arguing this is a problem. It probably causes the other 3 to happen more too.

        • BrenBarn 5 minutes ago

          Maybe that means we shouldn't have so many large corporations.

        • pessimizer 3 minutes ago

          > It's the nature of the beast. It's not calculated, and not personal.

          These are simply weird declarations that you're making, and 20 years ago the world was not like this.

          > It's a process scaled to deal with thousands or millions of people.

          You're saying this as if there weren't thousands or millions of people 20 years ago.

          > I go to the Xfinity retail store and talk to someone. I almost always leave satisfied.

          I've never seen an Xfinity retail store in my life. I guess we have to wait until they close them all for you to stop patronizing people. Everybody here understands how business work, and they also understand why they cut services and quality. People are not confused or ignorant, they're angry that they don't have functioning governments, so these companies don't have to compete anymore.

        • bluefirebrand 7 minutes ago

          > Have you ever worked for a large corporation? Have you seen how bureaucratic everything is? It's the nature of the beast. It's not calculated, and not personal

          Yes I have, yes I have, yes it is, it absolutely is calculated, but you're right it's not personal.

          It's "just good business"

          But it absolutely is calculated. I've been in those rooms when those calculations were made. I've resigned in disgust when my pleas for them to show some humanity were ignored so they could continue turning the screws on their customers

          You're absolutely wrong. It's calculated as hell

    • mnkyokyfrnd 42 minutes ago

      In the words of Martin Luther King, "rage against poor services is the language of unheard customer".

    • qwerty_clicks an hour ago

      Processes are hollow and some AI isn’t making my life any better. Goods are junk and there are few examples of common physical craftsmanship in the marketplace. MAGA just want a well made jacket but they are on a life line of Walmart wages and goods. I get it. Rage is appropriate yet misguided.

      • SoftTalker an hour ago

        Rage is not approprate in most cases. It gets your blood pressure and adrenaline spiking, but doesn't do anything to fix the problem. It probably makes it worse because it clouds rational thought.

        Cheap goods have always been junk. Buy less, better stuff. Buy once, cry once.

        • doctorwho42 32 minutes ago

          Truly the response of a person of means who has never lived a life of do-withouts.

        • m4x 34 minutes ago

          What do you do when the expensive options are also junk? Relatively few manufacturers actually focus on quality today.

        • vatsachak 28 minutes ago

          You clearly have not seen the King of the Hill episode where Hank tries to tackle his anger

    • dirkt 22 minutes ago

      Yes, I lately feel like the internet is lately mostly acting like a mob, and finger pointing "look, how stupid they are!" is the main content.

    • donw 30 minutes ago

      With me on the older side of things, believe it when I tell you that things actually used to, for the most part, Just Work.

      "Simple mistakes" and "process breakdowns" were uncommon, notable, and dealt with quickly. Even the cheap stuff tended to last for quite some time, and was often repairable when it failed.

      Enshittification is not only real, it is accelerating.

  • m-hodges 37 minutes ago

    Everything is a scam now. You can’t exchange money for products or services anymore. We just exchange money for scams.

    • georgemcbay 26 minutes ago

      I can't speak for "US consumers" broadly, but this is 100% why I'm angry as a consumer.

      Everything is a fucking scam (and often also a subscription for something that doesn't warrant being a subscription).

    • bruce511 9 minutes ago

      Why does the US feel this way, while (it seems to me) most other places don't?

      I've been traveling a bit lately, and (again, it seems to me) that the US is trapped by "exceptionalism". They are the self-proclaimed best at everything all the time. If that's the starting point, then improvement seems impossible.

      I can only conclude that consumers are treated badly in the US simply because they want to be.

      I don't mean to be flippant. I mean that it the US people (as a majority) vote against their own interest. A majority looked at a candidate who was an obvious grifter, who ran on a policy of gutting consumer protections, and said "I want that".

      A majority looked at a man, obsessed with personal gain and transactional relationships, who constantly rewarded business over consumers and said "I want that."

      The entire premise of the MAGA movement is to return to an era of limited company oversight, reduced voter franchise, poorer population. The very heart of it is taking a chainsaw to the state that grew around protecting people from robber barron's.

      And this runs deeper than personality. More than half a nation, and all levels of govt, support a party that overtly supports business over consumers. They reduce taxes (for the rich), they bloat the deficit, they erode protections.

      Therefore I think it is this way because deep down Americans want it this way. They are easily convinced that "both sides are the same" or "cutting taxes for rich people is good for less-rich people", or that "if you vote our way you'll be a billionaire like me".

      Ultimately the US is the best at everything. To claim improvement is possible is, well, frankly Unamerican. To learn from anyone else is to suggest a weakness, when clearly there aren't any.

      When in doubt, everyone suggesting that things can be better is obviously a communist. Because that's the only alternative to the status quo.

  • rawgabbit 42 minutes ago

    Quote>

    “It feels like a war on consumers,” said Sally Greenberg, the executive director of the National Consumers League, a 125-year-old consumer advocacy group. Households are being hit by “a tsunami of fees and hidden charges and tricks and traps”, she said.

    American consumers face a paradox – they have more choices and higher expectations than ever before, thanks to innovations like delivery-on-demand and streaming services, said Peter Fader, a Wharton School marketing professor. “But not only does service just suck,” Fader said, consumers “are starting to realize that a lot of the cool data and technology is being used against them”.

  • hermannj314 20 minutes ago

    I think it is a wonderful time to start a business. Owner-run businesses tend to have great customer service. As consumers, we have some choice to give our attention to businesses where the people doing the work are the ones that own the company, if they aren't, then give your money to someone else. Stop supporting businesses that pay their taxes to Ireland.

    This isn't a perfect solution and I know there are counter-examples, but I have been much more satisfied supporting small, local or owner-run shops.

  • vatsachak 32 minutes ago

    The Amazon app is unusable. I don't know what they are doing to it but today it wouldn't let me add more than 4 items.

    Also the design choices suck; I have always accidentally ordered to the wrong address because Amazon uses a "default address". A good rule of design; assume that the user doesn't think about things that they don't explicitly select.

    They also just advertise cheap crap and the app is so maximalist it feels more like a casino with all the lights and buttons.

    Can we get a competitor please?

    • qwerty_clicks 23 minutes ago

      Yeah just go to a local store and buy something. Feel some community and support community. It’s the life you’ve been missing and trying to buy with Amazon

      • vatsachak 17 minutes ago

        I use Amazon for niche products. Unfortunately the US doesn't have many niche stores like Japan does

  • edoceo an hour ago

    Before reading my guess is the shit quality of products.

    Edit: 1/2 right, it's also shit service.

    • stevenwoo 40 minutes ago

      I’m only surprised it does not mention the road rage most drivers might only have in their mind but a few let it get the better of themselves and make the news -that’s always been present for most adult Americans daily lives.

    • ggm an hour ago

      One of the lead paragraph issues, yes. You win the steak knives!

      • stuart78 an hour ago

        Please read the fine print before use. The steak knives are not to be used with animal products and poster will not be responsible in case of cracked blade.

        • dd8601fn 44 minutes ago

          You can curse at their dogshit customer service chatbot if you’re really upset about it, though.

      • zzgo an hour ago

        I bought steak knives last year. The handles all shattered when I ran them through the dish washer.

        • Filligree 29 minutes ago

          Please don’t run them through the dish washer. Limited heat tolerance is common even for the really good ones.

          • bluefirebrand 14 minutes ago

            My dad has had the same set of steak knives for 25 years at least and has never washed them by hand even once I bet

            We stopped making good products at some point

    • darth_avocado an hour ago

      In a way, shit quality/service is basically a form of high prices. If something that costs $20 and shouldn’t break for 4 years, breaks in 2 weeks, you effectively paid a high price for a $2 product.

      • hankbond an hour ago

        Good point. Things cost more not just in unit cost but amortized over the item's lifetime (or I guess put differently, how much Refrigerator $ you spend over the course of your life).

      • fsckboy an hour ago

        >If something that costs $20 and shouldn’t break for 4 years, breaks in 2 weeks, you effectively paid a high price for a $2 product.

        not true if all the other knives on the market at that price have the same performance, in which case that's just "the price of such a knife." in order to have paid too much there needs to be cheaper options with the same or better performance.

        • darth_avocado 36 minutes ago

          > in order to have paid too much there needs to be cheaper options

          “Paid too much” from a consumer standpoint doesn’t need to have viable cheaper options. It’s about consumer expectations and results. If eggs in the grocery store cost $20/dozen, and you as a producer are taking a loss at that price because your producer costs arw $2/egg, consumers will still say they are paying too much. Because the expectation is coming from a market where a dozen costs $5-8.

  • aprilthird2021 43 minutes ago

    None of the comments seem to mention that companies get to just cheat you out of your money and get bailed out when caught by Trump:

    > That toxic cycle is now being sped up by a Trump administration that is defanging government watchdogs, consumer rights advocates say.

    > In late 2023, Toyota Motor Credit, the finance arm of the carmaker, was ordered to pay $60m after dealers sold thousands of customers unwanted insurance products with their loans, and the lender made it nearly impossible for car buyers to remove them.

    > A complaint hotline was staffed by employees instructed not to cancel the products until a consumer asked three times, and then to tell callers they needed to write a letter. The lender “directed customers to dead-end cancellation hotline, withheld refunds, and knowingly tarnished credit reports with false data,” the order by the Consumer Finance Protection Bureau (CFPB) found.

    > Last May, the acting CFPB head, Russell Vought, terminated the payout agreement, part of sweeping changes that have gutted the agency, which was set up after the financial crisis to oversee financial firms and has returned $21bn to consumers.

    • AnthonyMouse 22 minutes ago

      This is actually making the case for why agencies like the CFPB are a bad way to go about this. If that was a class action lawsuit instead, the plaintiff's lawyers aren't going to drop the case just because there was a change of administrations.

      • BrenBarn 5 minutes ago

        It's more a case for why the US system of government is a failure.

  • gib444 32 minutes ago

    And let's be clear: the free market will self correct eventually. There is absolutely no need for increased consumer legislation. Consumers can just go to another provider or retailer - and get a slightly different form of scammed. Letting the consumer choose their flavour of scam is the best possible system that can exist.

    Impeding an organisation's right to scam customers is un-American and one step away from tyranny and communism.

    edit: /s

    • dirkt 21 minutes ago

      Let me supply an /s tag, just in case.

      • AnthonyMouse 10 minutes ago

        The sarcasm is the problem.

        In many markets the market is too consolidated and the consumer doesn't actually have an option that isn't a scam, but in those cases the solution shouldn't be to regulate the oligopolies while leaving them in place to buy off the regulators or weasel their way out of the rules with expensive lawyers, it should be to break them into smaller pieces so they actually have to compete with each other.

        In other markets there is competition, but in those markets the competition actually works. As soon as you have enough suppliers that at least one of them isn't scamming the customer, who is going to patronize the other ones by choice?

  • cadamsdotcom an hour ago

    This article reads like rage bait and it's about rage bait. Reading this then taking to the comments to kvetch about your personal suffering is learned helplessness writ large.

    There are so many beautiful parks. There are so many experiences to be had away from sources of rage & frustration.

    But you won't find it from a publication that depends on your rage addiction.

    • m4x 27 minutes ago

      There are many beautiful parks and it's wonderful to spend time in them. But at some point you have to return to domesticity, and if you can't live that part of your life without being repeatedly screwed over by greedy corporations that don't even bother to provide a good service for the money you pay them, I think it's understandable people are starting to rage.

  • qwerty_clicks an hour ago

    A thousand examples of efficiency and ease has me standing in a broken self checkout buying some fake-ocean scented deodorant I probably done need but was perfectly marketed to make me feel inept without it, in a plastic container that was bigger last year but now costs $9 and the scanner thinks I didn't put it in the bag yet and I’m just so sad to fight or resist after an 9 hour work day that ill end up going home and eat frozen food and watching a bad remake of an old blockbuster. Of course consumers should be angry. The lies and greed are gutting society while rewarding white color mid level VPs at PG and Kroger. What a future to be excited about.