Costco is the anti-Amazon

(phenomenalworld.org)

123 points | by bookofjoe 5 hours ago ago

85 comments

  • gwbas1c 41 minutes ago

    > Even if you think it is preferable at an individual level, there are good reasons to question the social value of the logistical complexity that it necessitates. Home delivery of single-packaged items entails an entirely different cost structure than freight trucks driving to consumer-facing warehouses delivering entire pallets of goods to be driven home by customers themselves.

    Ok, so 100 people can all drive to the store, or one delivery truck can drive to everyone's house. (Ignoring the packaging waste for a second,) I suspect delivery of single items cuts back significantly on trips to the store.

    • imoverclocked 2 minutes ago

      I go to Costco when I have something else to do in the area; It's almost never a "trip to Costco" for me.

      Others have mentioned the parking lot sizes. If we wanted the best of both worlds, we could have online shopping at Costco with curbside delivery. There has to be a warehouse somewhere which means there are trucks/trains/planes moving goods around regardless. Even Amazon builds warehouses closer to where things need to end up eventually to optimize costs. You are comparing apples to oranges.

      Finally, Costco delivers if you really don't want to leave your house. Now we are back to the same model but with far more flexibility.

    • donatj 15 minutes ago

      It's a little my complicated than that though, I'm very rarely driving to the store for a single item.

      • ghaff 9 minutes ago

        Not groceries, which I'm typically buying locally anyway. But I'll frequently drive to a store for some item I need.

    • claw-el 16 minutes ago

      Also, in the photo, it shows a huge car park. The stores, have to support large empty spaces for parking of those 100 people all driving to the store. I also wonder about the social value of utilizing the land that way.

      • colechristensen a minute ago

        It's quite efficient use of land. Costco parking lots tend to be full, people tend to leave Costco with full carts and go once or twice a month. Direct to consumer warehouses should be encouraged not discouraged by the environmental social use advocate kinds of people.

        It results in fewer miles driven and more being done per mile driven. Each parking space gets more done per parking space. There's less retail worker overhead and the people that do work are paid better and have a higher quality of life.

      • mock-possum 7 minutes ago

        Put solar panels over ‘em

    • lynndotpy 35 minutes ago

      Those individual trips to the store are typically for more than single items, and are often incorporated into trips one would have taken anyways as part of the doing of errands.

      • claw-el 5 minutes ago

        Technically, so is the home delivery. It is usually a delivery truck full of packages for nearby addresses.

    • Loudergood 33 minutes ago

      Yeah, this argument falls flat on it's face. Of course it's more complex than that.

      When I worked from the office, centralized retail was very convenient and hardly added any driving. If you work from home, the opposite is true.

      The next revolution would be to standardize reusable packaging, that same daily delivery truck could bring that back. But only government could make that happen.

      • newaccountman2 8 minutes ago

        I could imagine Amazon incentivizing reusable containers on their own TBH. If I was living in a house and not an apartment, I could easily imagine putting the Amazon bins back out so the next time I get a delivery, they take those, and we are constantly cycling bins back and forth.

        Even environment aside, from a purely self-interested perspective, I would much prefer it to dealing with the recycling Amazon deliveries entail.

      • ghaff 6 minutes ago

        In fairness, Amazon does seem to have improved in this regard. There's less plastic and fewer comically oversized boxes.

    • linker_in 34 minutes ago

      > But to date it has still not been able to make the conversion away from being an online convenience store, which tells you something important about its model: Amazon is there to fill in the gaps of a dominant mode of goods procurement, not to replace it.

      Either we can view single-packaged items as a gap in the goods procurement process, or we remove the means (Amazon) and view it as a forcing function to not have single-packaged items since a certain % of 100 people will start batching before they drive to the store.

    • micromacrofoot 29 minutes ago

      > I suspect delivery of single items cuts back significantly on trips to the store.

      Amazon is also specifically incentivized to be efficient at scale, it impacts their bottom line to the point where they care about the shape of their vehicles. Individuals don't operate on the same scale so these sort of micro-optimizations don't happen.

      • dragontamer 9 minutes ago

        Humans are specifically incentivized to be efficient at scale. They'll tend to shop at loctions on the way home from work, or otherwise cut down on travel times because traffic sucks.

        I honestly can imagine that Costco is overall more efficient than Amazon, especially for people who do shop at Costco. If there's no Costco closeby, its more likely that the individual humans will shop elsewhere or somewhere more convenient.

        • ghaff 3 minutes ago

          I honestly don't know where the nearest Costco is but it's nowhere convenient.

        • micromacrofoot 5 minutes ago

          this isn't even close to true and falls apart in a number of ways, the most popular vehicle in america right now (F-series truck) is woefully inefficient for just about everything

          there are people who regularly go out of their way to drive to their favorite store for like 1-2 special items

    • rustystump 34 minutes ago

      But most people go to Costco for bulk buys. amazon deliveries are almost daily sometimes multiple a day and STILL have the same giant trucks dropping off product at distribution centers.

  • Backslasher an hour ago

    The part about Costco choosing to avoid the last mile shipping problem reminded me of a proverb, roughly translated as:

    A clever person solves a problem; a wise person avoids it.

    I think it holds a lot of truth in engineering.

    • mgfist 42 minutes ago

      Both spectrums are hard. Solving last mile is really really hard, but if you do that's a huge moat (aka Amazon). If you avoid last mile, you best deliver value in some other way, which Costco does by giving you more per dollar than anyone else.

      • steve_adams_86 30 minutes ago

        They also offer some degree of curation, so your dollar goes further by volume/weight/unit on average, but also in less quantitative ways quite often. I trust what I buy from Costco, but I’ve completely stopped buying from Amazon (many years ago now) because apart from the poor value prop, I simply don’t like the quality or reliability of what’s offered.

        • mullingitover 26 minutes ago

          Amazon largely being a dumb marketplace, a faster-shipping AliExpress/Temu, really makes them easy to drop if you find that shipping speed isn’t super important for those types of products. You can just go straight to the source and cut Amazon out entirely.

          • whatever1 18 minutes ago

            It’s not only a faster Temu for e-junk. It can also deliver your paper wipes and bananas in the same order.

            Could you just place 3 different orders to 3 different vendors? Sure.

            Could you just drive to the grocery for 2 bananas and then to Costco for the big discounted paper wipes? Sure.

            But likely you will not. Which is why Amazon pulls a Trillion in revenue.

            • borski 10 minutes ago

              In Q1 2026, AWS was 60% (roughly) of Amazon’s operating income.

              I’m not so sure their retail piece is the part that’s making them big money.

              • whatever1 7 minutes ago

                If they were targeting 60% margins in grocery they would be bankrupt.

                Retail has famously razor thin margins.

                But their cash flow came in handy when AWS needed 300B in cash for gpus. Nobody could lend them that amount.

                • borski 4 minutes ago

                  I’m familiar with the margins in retail (my parents ran a retail store their entire lives).

                  My point wasn’t that they don’t do a lot of volume; it’s that their retail business is not what’s driving their profit, and I don’t believe it’s growing.

                  I wouldn’t be surprised (though have not looked) if DoorDash (with DashMart), Uber Eats (which does more than just food), and Instacart have eaten significantly into Amazon’s revenue by solving the “get it to me” problem even faster.

    • AnotherGoodName 19 minutes ago

      It’s also amazing how bad delivery services are in general. The incentives for third party delivery services don’t align well with the other parties. A retailer is judged on the quality of delivery yet only amazon has seemed to realize this (queue incoming anecdotes about amazon screwing up delivery yet i’ve never had an issue getting a refund when it happens).

    • furyofantares 25 minutes ago

      But they don't avoid solving it, they offer it by partnering with instacart.

    • mawadev 34 minutes ago

      Incredible quote, thank you for posting it

    • righthand 34 minutes ago

      I hear this, I have been in plenty of meetings where I propose a solution that eclipses most of the project requirements, often for a product person to turn around and say something like “yeah but I like working with X techhnology”, for example Tailwind.

      Okay you like Tailwind because you seem to think “p-2” is better than specifying “padding: 2rem;” because when it comes time to tinker with things you don’t want to understand CSS, you want to play with Tailwind.

      • clickety_clack 27 minutes ago

        Often, you are better off with a single standard environment rather than one with a hodgepodge of locally optimal solutions.

        • marcosdumay 3 minutes ago

          Hum... You want to say that tailwind is that standard, and some place can just avoid any css by using it?

        • stonogo 17 minutes ago

          Depends on who "you" are. A project manager might be better off. An individual contributor is probably better off using the right tool for the job.

      • robotswantdata 23 minutes ago

        You can put tailwind on the CV

  • pupppet an hour ago

    Whenever someone says America can do great things, I don't think of battleships, fighter jets, or AI models, I think of Costco.

    • marcosdumay 2 minutes ago

      Wallmart is absolutely impressive. But many places have something similar to Costco.

    • oa335 an hour ago

      Agree 100%. Costco exemplifies american dream... recent immigrants perusing well-stocked aisles, friendly employees, ample parking, cheap tasty hot dogs, etc.

      • bellgrove 25 minutes ago

        Perhaps this depends a lot on location. Parking is a nightmare at my local Costco. The employees are friendly enough most of the time. I truly admire the value and business model but Costco is pretty much the absolute worst shopping experience I can think of.

      • spike021 28 minutes ago

        ample parking? Not at any locations in my area. Even on weekdays.

        • baby_souffle 22 minutes ago

          Go within an hour or so of opening.

          I used to work right across the st from one and would spend most of my shift looking out at their parking lot and you could see it get more packed throughout the day, thin out a little bit in the early afternoon and then slowly drain towards closing.

          It's always least crowded right at open and then an hour (? or maybe two?) later they open for the "regular" people and once that's the case, it fills quickly.

      • rustystump 31 minutes ago

        The hotdogs. You know the world is ending when Costco raises the prices of their hotdog.

    • DrewADesign an hour ago

      I mean, Costco is great, but I think the purest expression of American capitalism is Buc-ee’s.

    • whalesalad an hour ago

      Welcome to Costco, I love you.

  • furyofantares 26 minutes ago

    This is about 80% spot on, but the last 20% fails to mention that you can avoid the in store experience if it isn't for you, and in fact get the stuff you want delivered to your door in a short period of time, using services like instacart. Costco even partners directly with instacart for same day delivery. You can use your membership to get same day delivery shopping on costco's website and they will use instacart to fulfill it for you. Or you can use instacart directly, in which case you don't even need a membership yourself.

    • borski 7 minutes ago

      True, but at higher prices (and with delivery fees), which somewhat defeats the purpose of the cost savings at Costco.

  • rr808 6 minutes ago

    I dont like Costco, it epitomizes American over-consumption. Parking lot overflowing with oversized SUVs with people loading up oversized trolleys with food from food corporations to take back to their oversized fridges and storage basements.

    • khriss 4 minutes ago

      If that's the only thing you can find to dislike about Costco, then they are indeed the saints of the retail world.

    • anon7000 5 minutes ago

      Costco is one of the few stores in America that attempts to give great value to consumers. Most supermarkets just don’t

      • esskay 4 minutes ago

        Not sure that counters their point...or even relates to it.

  • frollogaston an hour ago

    Costco is mostly food, clothes, furniture, other large things, and auto services, which generally you don't get from Amazon even if you aren't a Costco member. The points about less choice more apply to like Costco vs grocery stores or Walmart. And I do like Costco, similar low-choice reason I like Trader Joe's even though Costco is its own league.

    • DrewADesign an hour ago

      Yeah I can’t get 5 different varieties of a ball bearings in the size I need delivered overnight from Costco. And for the things Costco or your local grocery store is great for, Amazon is often a far worse option. I noticed my wife was buying our toothpaste using a subscribe and save thing, so I compared it to our regular grocery store when I went shopping, and Amazon was like 20% more expensive. Great marketing on Amazon’s part getting people to assume it’s always the lowest price, but it’s often not.

      • frollogaston an hour ago

        The dumbest assumption I saw Amazon baiting people into was using Chase credit card points for purchases. You'd think spending those specifically on Amazon would be more efficient than just getting cash and buying from Amazon with that cash, right? Turns out it's the other way around, and by a large amount.

        • borski 3 minutes ago

          They often have promotions which can make this very lucrative. “spend at least 1 mile, get 40% off” etc

        • mtzaldo an hour ago

          yes, I started buying with miles because Amazon was giving me more value for those than my current bank.

    • jitix an hour ago

      As per their financials it’s roughly 50-50. I personally buy groceries and household consumables for the most part apart from the occasional electronics purchase.

      IMO Costco’s food hits the sweet spot between high end grocery store quality and walmart level price.

    • ironman1478 an hour ago

      I think a lot of people buy furniture and clothing on Amazon. It's extremely cheap and easy to return, or just throw away if you can't return it (not endorsing that).

      • ButlerianJihad 32 minutes ago

        I purchased a new mattress to fit my fold-out futon frame, from Walmart.com.

        And the reason I chose Walmart at that time is because they offered good products, mostly first-party inventory (despite the marketplace format) but moreover, they offered a quick add-on option at checkout to hire a haul-away service to come to my door and haul away the junked, old mattress.

        I own no vehicle; I live on the second floor no elevator, and the haul-away service was a godsend and a bargain price.

  • scamdrill 5 hours ago

    Highly recommend the Acquired podcast and their Costco episode if people want to dive deeper into the history of this company.

  • yawnxyz 35 minutes ago

    I like the idea that Costco and Amazon are diametric opposites — for example I couldn't shop at Costco for a very very long time because I lived in the city and didn't have a car.

    Amazon and other delivery companies (e.g. Weee) came to the rescue. For a while I lived close enough to a Costco for a 20 minute bike, so I'd load up my gym bag full of food - even then Costco is not ideal because there's only so much you can carry (one thing of meat, one thing of eggs, some veggies).

    For those that think Costco are the uber-shopping experience are missing that they both provide very opposite consumer experiences. (Yes Costco has shipping, and same day shipping, but it hits different from Amazon).

    This is also opposite to corner store grocery systems where you can pop in at any moment to get fresh fruit, a wider choice, smaller quantities at more flexible hours etc.

    ---

    tldr - what I think I'm saying is that Costco is the perfect "suburban" purchasing experience - great if you tick the boxes that you have a big family (otherwise why do you need a 60 pack of toilet paper), a big house (where do you fit all that toilet paper), a car (to transport the toilet paper), etc.

    anyone who don't tick those boxes can't really take advantage of any of that - so while Costco is amazing, it definitely shouldn't be the only way to shop.

  • tonymet 41 minutes ago

    I admired Costco for installing USA-made manhole covers rather than use those made in India, which most municipalities have shifted to for lower cost.

    I’m probably the only person who would notice that. Sort of how Steve Jobs explained that a good carpenter cares about the backside of the dresser as much as the front, even if no customer will ever notice.

  • asdefghyk an hour ago

    They would be , in their own way, competing against "each other"? , with different models to get the product to customer .

  • 0ckpuppet 39 minutes ago

    nothing I buy on amazon is available at costo

  • SpicyLemonZest 34 minutes ago

    I nodded along to much of the article, but I really think it's wrong to see this as a model for public grocery stores. The analysis is glossing over a lot of the key factors that Costco uses to make its logicstics model work. You can't buy small quantities, so the staff don't need to spend much time breaking down pallets; you're not allowed in the building without a membership, so there's little need to invest in behavior policing or loss prevention.

  • bena an hour ago

    I'm surprised e-commerce is still under 17 percent.

    It makes me want to check my purchasing habits to see if I'm around that mark.

    • bryanlarsen an hour ago

      Cars & car parts, food, gas and clothes are still purchased almost exclusively in person. Those are each a massive percentage of spending.

      https://www.census.gov/retail/marts/www/marts_current.pdf

      • bena an hour ago

        That tracks. I wouldn't trust e-gas either.

        Seriously though, I was thinking on how I had to stop and get cat litter, milk, and cereal on my way home today when I read what you posted. While I get some consumables online; pet food, filters for my odd-sized vent, and until recently Hello Fresh; I mostly buy consumables in person.

  • mmooss an hour ago

    > To put it crudely, having someone in a Sprinter van deliver a recently-purchased toothbrush to your doorstep is simply not a universalizable action, from either a business or logistical standpoint. It is a modern feat that Amazon is capable of doing this, but that it can be done does not mean that it should, nor even that it can be done writ large. For most consumption, it is far more efficient for people to handle the “last-mile delivery” themselves by going to stores and buying a good amount of stuff when they do so.

    When you order your X, a van doesn't drive from Amazon's warehouse to your home and then back with only your order. The van takes a van-full (hopefully) from the warehouse, and makes many stops at many homes, businesses, etc.

    That seems more efficient, in terms of fuel, climate impact, etc., than each customer making a separate round trip. Is there data showing it either way?

    • bryanlarsen an hour ago

      Here's one study sort that answers your question

      https://news.umich.edu/carbon-emissions-and-grocery-shopping...

      In-store pickup using a internal combustion engined vehicle produced more emissions than any other option studied.

      • mmooss 36 minutes ago

        Great, thanks. Here's the abstract. And for context, it's a collaboration with Ford Motor Co.

        ... We report and compare the greenhouse gas (GHG) emissions for a 36-item grocery basket transported along 72 unique paths from a centralized warehouse to the customer, including impacts of micro-fulfillment centers, refrigeration, vehicle automation, and last-mile transportation. Our base case is in-store shopping with last-mile transportation using an internal combustion engine (ICE) SUV (6.0 kg CO2e). The results indicate that emissions reductions could be achieved by e-commerce with micro-fulfillment centers (16-54%), customer vehicle electrification (18-42%), or grocery delivery (22-65%) compared to the base case. In-store shopping with an ICE pick-up truck has the highest emissions of all paths investigated (6.9 kg CO2e) while delivery using a sidewalk automated robot has the least (1.0 kg CO2e). Shopping frequency is an important factor for households to consider, e.g. halving shopping frequency can reduce GHG emissions by 44%. Trip chaining also offers an opportunity to reduce emissions with approximately 50% savings compared to the base case. Opportunities for grocers and households to reduce grocery supply chain carbon footprints are identified and discussed.

        It's interesting that consumers driving EVs reduce the cost on the same scale as deliveries (presumably in an ICE vehicle).

        They omit apples-to-apples comparisons (at least from the press release and abstract)

          * Consumer ICE vs. Delivery service ICE
          * Consumer EV vs Delivery service EV
          * Sidewalk delivery robot vs Bicycle or ebike
        
        The last is a bit bizarre - comparing a 2-mile radius sidewalk mechanism to pickup trucks and delivery vans, but omitting the very popular 2-mile delivery method.
    • levocardia an hour ago

      Also this argument is easily refuted by the US Postal Service, which physically delivers individual pieces of paper in a few days, for pennies.

      • nerdsniper 35 minutes ago

        Right but that’s a government service and it should be totally fine for them to deliver mail below cost using taxpayer money to make up the deficit.

        Like every other government service - highways, defense, etc. They’re profitable to the system, but not per se.

        • mmooss 34 minutes ago

          The US Post Office is funded by its own revenue, I'm pretty sure.

      • ButlerianJihad 28 minutes ago

        USPS is fueled by parcel deliveries, but also in large part by literal tons of junk mail; spammers have paid Uncle Sam handsomely to spam every citizen's mailbox for decades, and it's the most lucrative thing USPS can do with our home mailboxes.

      • GauntletWizard an hour ago

        The postal service is a quasi government entity that has operated (not to get too deep into the politics of it) for many years at a loss. It does compete with Amazon, as well as being used by Amazon, but it's very different as a business than Amazon.

        • sourdecor 5 minutes ago

          I got this when I told Gemini "post office loss retirement prepaid" because of other articles I have read that I cannot remember.

          "In 2006, Congress passed the Postal Accountability and Enhancement Act (PAEA). This law forced the USPS to do something virtually no other government agency or private corporation has to do: prefund its retiree healthcare benefits 75 years into the future[0]. Essentially, they were legally required to fast-track billions of dollars into a fund to pay for the future retirement health benefits of current employees, and theoretically even future employees who hadn't been hired yet."

          [0]: https://apwu.org/the-usps-fairness-act/

    • frollogaston an hour ago

      I would expect Amazon to be more efficient. Besides the round trips, there's operating the store, putting items on display, all that. As I said above, Amazon and Costco don't compete so directly though, like you aren't buying a pie from Amazon.

    • mc32 an hour ago

      Indeed true. Even more efficient is when people can wait a few days and let Amazon bundle your orders and deliver on a designated day.

      That said people don’t typically get in a car to buy one thing -though obviously sometimes they do. On average though their trips will be for multiple things. I still think even without using designated delivery days Amazon deliveries are more efficient than individuals going out to buy things independently.

      • nemomarx 11 minutes ago

        I've always wondered why I don't see passed on savings for the "amazon day" thing. It's gotta be way better for their logistics to deliver bulk orders, or pick a standardized delivery day for each neighborhood or something. Why do they only offer a single dollar of credit for choosing it?

      • mmooss an hour ago

        I was zeroing out the amount purchased: The comparison is the customer picks up one item vs. Amazon delivers one item, or the customer picks up 12 or 20 things vs. Amazon delivers the same amount.

        I'd still love to see data.

        The problem with environmental impact is really a consequence of subsidized energy costs, including the externalization of environmental cost. If the consumer and Amazon paid the actual cost of fuel, they would make valid economic and environmental choices and we wouldn't need to figure it out like this.

  • forrestthewoods 25 minutes ago

    Costco is way too damn crowded. There needs to be 2x or 3x the number of stores. It is a great deal. But an utterly miserable shopping experience.

    • klvino 19 minutes ago

      Comparatively, as I have both a Costco and Sam's Club memberships, the floorplans on Costco stores are much more efficient. Both stores get crowded but Sams suffers from poor design which makes traffic worse. Although, Sams does compensate with a smoother checkout experience.

  • cute_boi an hour ago

    I don’t know why people like Costco so much. BJ’s Wholesale is much better and offers more variety. It seems mostly suitable for carnivores.

    That being said their refund and the way their employees is great though. I would prefer walmart if they treat their employee better and give better pay.