Polaroid just dropped the most iconic anti-AI ad of the year

(creativebloq.com)

19 points | by thisislife2 5 hours ago ago

10 comments

  • thisislife2 5 hours ago

    Fantastic campaign. The "Go jump in some water before the data centres drink it all up" billboard on the beach doesn't mince words ... ( https://www.businessinsider.com/polaroid-anti-ai-data-center... ).

  • mortar 4 hours ago
  • asp_hornet 4 hours ago

    “Company pleads that we’re analogue creatures and should pay them $1 a photo to save our souls.”

    I want to like the message but it just leaves a bad taste.

  • annagio_ 4 hours ago

    That's a smart commercial indeed! I would like to see more commercial like these.

  • Woods369 5 hours ago

    Really cool. I believe they did this in 2025. I remember seeing this last year :-)

  • micromacrofoot 4 hours ago

    pretty sad when toxic chemical filled plastic takes the moral high ground

    • expedition32 4 hours ago

      Wait until you hear about the environmental impact of chip foundries...

    • ButlerianJihad 4 hours ago

      That is funny. My father worked Environmental Health & Safety, cleaning up lab accidents after clumsy undergrads and absent-minded professors. He brought home pagers, Geiger counters, film badges, UV lamps. OSHA was his nemesis, being even more strict sticklers that supervised his office's operations.

      We had an extraordinarily safe home, even with my dad's utterly safe turpentine and chemical experiments in the garage, and so I took up B&W Photography in college. One whiff of that darkroom, and I knew I was in my element!

  • 000ooo000 4 hours ago

    If you catch yourself thinking this is cool/impressive, just mentally append "so buy our product!" to any pithy little marketing drivel you read to help ground yourself in reality.

    • bruki 2 hours ago

      Buying products is our reality.

      I'd take this over shitty AI every single day.