Why Do Asian Brands Pretend to Be Japanese?

(thechow.net)

3 points | by herbertl 11 hours ago ago

1 comments

  • msradam 10 hours ago

    The line "Miniso publicly apologized for pretending to be Japanese" made me giggle. It reminds me of how Häagen-Dazs is not even any particular Danish / Scandinavian word, just completely made up to sound exotic and premium. It worked though, had no clue it was made up til very recently.