Working through the pros and cons of the W3 Attribution framework and how it might impact ad measurement. I also focused a bit on AppsFlyer as it was something I was curious to think about how the browser based Attribution could affect or overlap with AppsFlyer's recent released web2app attribution models.
Working through the pros and cons of the W3 Attribution framework and how it might impact ad measurement. I also focused a bit on AppsFlyer as it was something I was curious to think about how the browser based Attribution could affect or overlap with AppsFlyer's recent released web2app attribution models.