Dad Books Are a Dying Breed

(wsj.com)

7 points | by paulpauper 9 hours ago ago

3 comments

  • sameers 7 hours ago
  • mannyv 7 hours ago

    It's crazy that a bestseller (Grant) sold 382k copies. That's a rounding error for Mr. Beast.

    Who's buying? It could be their customers were boomers, who are dying. What are they doing to bring in new customers?

    The answer: nothing.

    The book industry is surprisingly bad at marketing, given how big it is/was.

    • bfkwlfkjf 5 hours ago

      I think that's just a nature of the type of entertainment. Reading is harder than watching, and so comparing the two will always lead you to that conclusion.