People are underestimating how much latent frustration there is with airline pricing and UX.
If nothing else, this project is quantifying that frustration in dollars. $22M in soft commitments is basically people saying: ‘I'd pay to see a better version of this industry exist.’
People are underestimating how much latent frustration there is with airline pricing and UX.
If nothing else, this project is quantifying that frustration in dollars. $22M in soft commitments is basically people saying: ‘I'd pay to see a better version of this industry exist.’
That alone feels like useful data.