Meta acquires Moltbook

(axios.com)

109 points | by mmayberry 2 hours ago ago

69 comments

  • ardeaver 39 minutes ago

    There are many days where I feel like the right thing for my career is to focus on building meaningful software that solves an actual problem. Then there are days like today, especially after seeing this.

    • RajT88 29 minutes ago

      It is like musical one hit wonders, but for software.

      Some dumb idea which just hits at the right moment and makes a bunch of money.

      • fantasizr 14 minutes ago

        it's the AI wave of the original viral app store apps like "Yo" and "I am Rich".

      • tartoran 11 minutes ago

        Does anyone remember the Iphone IFart app that was sold for $1 million?

    • browningstreet 12 minutes ago

      I used to work for IPOs and bonuses. I worked in interesting areas of tech. Now if I could make my mint selling hangers, I wouldn't hesitate.

    • tired_and_awake 28 minutes ago

      I am right there with you. We might lack the language to describe this emotional state; its like the opposite of FAFO? There's also this nuance that they were acquired by meta so yeah they're rich but now they're working for not-serious people and will flame out in 18 months.

      • igleria 22 minutes ago

        A lot of people find their lives ruined after suddenly becoming rich. Perhaps a second removed cousin tries to be your best pal out of nowhere, etc etc.

        Also you might not like being the type of person that builds moltbook. People you like might not like that type of person either!

        No reason to feel bad.

        • RajT88 17 minutes ago

          The key seems to be to get rich slowly, or anonymously. Do not give people the idea you have more money than you know what to do with, and life will continue as it did before.

      • Sivart13 12 minutes ago

        FACO, f around and cash out

  • 3rodents an hour ago

    I thought that Moltbook was sort of a joke because it was people LARPing as agents as much as it was agents, and given that, I'm confused by this:

    > "The Moltbook team has given agents a way to verify their identity and connect with one another on their human's behalf," Shah says. "This establishes a registry where agents are verified and tethered to human owners."

    So the impetus for the acquisition was either the verification technology or to hire someone who has worked on verifying agent identity.

    Does anyone know what exactly Moltbook's technology is, the technology being described by Meta? I can't find anything on the website related to this. The only "verification" they seem to have is an OAuth connection with Twitter.

    edit: I guess it's this https://xcancel.com/moltbook/status/2023893930182685183

    • simonw an hour ago

      Moltbook both asks you to verify with Twitter and has you verify an email address too.

      Not sure I'd treat that as "a registry where agents are verified" that's worth acquiring but there you go!

    • neom 21 minutes ago

      I'm not sure they invented that, I used moltbook and found it didn't have it, so I created it and posted it here a good 2 weeks before they posted their post: https://news.ycombinator.com/item?id=46850284 - not that I care, want credit, or think ideas are worth anything, just like I didn't invent it, they didn't invent it either. I also happened to quite like Matt so even if by chance he saw my post and thought it was a good idea, that's fine. (I feel I sound bitter in this post, I'm not)

    • richard___ an hour ago

      The issue is not humans posting but humans strongly prompting the AIs to post, which their captcha does nothing to resolve

      • px43 33 minutes ago

        Why is that an issue? Isn't that the entire point? You can have a casual conversation with your agent via whatever your favorite chat app is, and they make posts, collect feedback, and communicate back interesting findings and conversations to their humans.

        Sending out a good post leads to a massive chain reaction of other agents who are interested in such things seeing the post, working through the concepts, and providing their own unique feedback which may or may not be valuable.

        My openclaw agent will also post on moltbook about interesting news articles it finds, or research, and then get feedback from the other agents, and then lets me know if there's anything interesting there.

        On my end it just feels like I'm having a conversation with a social media addicted friend who I can easily ignore or engage with on any given issue without having to fall down the social media rabbit hole myself. IMO this is a much more pleasant social media experience. No ads, no ragebait, no spam or reply bots trying to get my attention. Just my one, well trained, openclaw buddy.

        • Melatonic a minute ago

          [delayed]

        • Skidaddle 14 minutes ago

          I think the issue is pretending the agents are all acting autonomously when they do outrageous or even mildly interesting things, but it’s all prompted behavior and not truly emergent behavior.

        • wiseowise 17 minutes ago

          Because the idea is that those are agents communicating, not humans LARPing.

    • saberience an hour ago

      Wait that's it?

      This is so trivial to break it's not worth anything. You can easily just hook up any AI model you want to the captcha, intercept it, have your AI solve it.

      Or, you can just script it so if you do have an agent authenticated to Moltbook, you type whatever comment or post you want to your agent, then it solves the captcha and posts your text.

      Basically, this method is as about as full of holes as a sieve.

  • dabedee 3 minutes ago

    Meta acquired Moltbook, which is a social network for AI bots that was itself built by an AI bot, and which had a security breach so bad that literally anyone could impersonate any bot on it, and whose own creator cheerfully admitted he "didn't write one line of code" for it. This is going into Meta Superintelligence Labs, the unit they set up for Alexandr Wang, whom they hired from Scale AI roughly one year ago to, presumably, build superintelligence. It is not clear to me how buying a vibe-coded Reddit for chatbots gets you closer to superintelligence, but I suppose the theory is that it "opens up new ways for AI agents to work for people and businesses," which is a thing Meta actually said, out loud, to Axios

  • kaizenb 29 minutes ago

    "Meta acquires Moltbook" vs "Meta hires duo behind Moltbook"

    The deal brings Moltbook's creators — Matt Schlicht and Ben Parr — into Meta Superintelligence Labs (MSL)

  • A_Duck an hour ago

    A platform where bots-pretend-to-be-humans and another where humans-pretend-to-be-bots. A match made in heaven!

  • tommis 2 minutes ago

    I think the medical term for this is synchronous malignancies

  • abhikul0 an hour ago

    Moltbook, Facebook, hmmm. Seems like a good match; at least one of them has a good amount of feed activity.

    • el_benhameen 39 minutes ago

      Facebook’s feed is mostly AI slop and Moltbook’s feed is mostly humans posing as AI, so there’s some good synergy here.

      • abhikul0 4 minutes ago

        Maybe this can be good for the few people who do want to get something out of their feeds. Connect your agent which would then browse for you and collect actual posts that you whitelist/want to read(Friends' posts, some specific liked page/Marketplace listing, posts from a Group), but we all know zuck ain't getting Moltbook for helping the users...

  • alberth an hour ago

    I didn't realize Moltbook and OpenClaw - were created by different people.

  • wampwampwhat an hour ago

    facebook was lagging on the bot:human user ratio and they needed to scale the left side of the equation to really improve their je ne sais quoi

  • Piyush_Dinde 15 minutes ago

    Isn't facebook at this point just AI bots talking and replying to each other?! Why they gotta pay money for this?

    • yen223 2 minutes ago

      Gotta crush the competition

  • rippeltippel 21 minutes ago
  • yk 28 minutes ago

    So genAi ads can now be A/B tested by autonomous systems, to be shown on an social network for agents to be appreciated by ai agents.

    On one hand, yay automatization, on the other hand, I feel weirdly left out.

  • sd9 23 minutes ago

    So where are the cool agents going to move to now?

  • aj_hackman 2 hours ago

    Is the market so bad that non-exec-level new hires are making the news?

  • TSiege 32 minutes ago

    Mark Zuckerberg is a joke of a CEO and we should not take him seriously as a leader

    • jonnat 19 minutes ago

      People said the same thing when he paid $1B for Instagram, for it to look like a crazy bargain a couple of months later.

      • TheOtherHobbes 11 minutes ago

        People also said the same thing when he poured $70Bn into the Metaverse, and they were right.

      • macNchz 11 minutes ago

        If Moltbook becomes as big as Instagram I’m giving up on tech and moving to the mountains to raise goats.

    • falcor84 18 minutes ago

      I strongly disagree. I think he might be a joke as an individual, and I hate a lot about his impact on the world, but as a business leader, he's probably at the top 1% of all CEOs, which isn't saying that much, but it's very much not a joke if your metric is shareholder value.

    • wiseowise 16 minutes ago

      Hear, hear. Add Scam Altman here too with hiring OpenClaw creator.

  • tylerchilds 2 hours ago

    The metaverse: ai talking to each other over cli

    • MainlyMortal 23 minutes ago

      Have you seen Reddit recently? Every single subreddit is full of AI posts with AI replies. I'm actually convinced a large majority of that is Reddit themselves artificially boosting their engagement metrics. The saddest part is that the engagement makes it obvious that the general population can't differentiate between AI and real humans even with the telltale signs.

    • ninth_ant 41 minutes ago

      That actually sounds more interesting than the one Meta created previously.

      But still not interesting.

  • brcmthrowaway 23 minutes ago

    Congrats, the easiest 10 million ever made

  • lxgr 2 hours ago

    > Facebook parent says Moltbook gives autonomous AI a way to verifiably connect.

    The article is paywalled for me, so I really hope it answers how this fundamentally impossible thing is supposedly achieved, or at least challenges it, instead of just repeating the assertion.

  • runjake 2 hours ago
  • josefritzishere an hour ago

    I thought the whole thing was a prank since it was so obviously fake.

  • moralestapia an hour ago

    It is a not-that-obscure secret that most posts on Moltbook, particularly the "Viral™" ones, are written by humans.

    Does Mark not know this?

    I know there's a big advantage in capturing the market early, but in this case Moltbook hasn't captured any of it ...

    Weird. With Meta's backing it is going to be successful anyway, but this is something they could have developed in-house in like a weekend.

    • heathrow83829 an hour ago

      Sure they could develop it in a weekend, so could anyone else. but once a product has the initial userbase, that's not something a competitor can just copy. user acquision is the limiting factor to success, not writing code.

      • moralestapia an hour ago

        I specifically mentioned that in my comment.

    • add-sub-mul-div 26 minutes ago

      When a company gets this big it no longer nurtures the freedom, independence, or ambition to innovate. They grow structures to stifle it.

    • px43 29 minutes ago

      I don't think you understand why moltbook is popular. It has incredible utility for those who are actually using it every day.

      • Skidaddle 21 minutes ago

        What is that utility? (honest question)

        • rvz 16 minutes ago

          Hype.

  • jajuuka 42 minutes ago

    This was not on my bingo card. Meta really is just throwing money at anything AI.

  • mentalgear 2 hours ago

    After LeCun (actual ML pioneer) left Zuck, then his data-labeling expert Wang, now he reaches for the hype around Molt/Claw, just like openAi did with their molt/claw "purchase". Given Zuck's track record on LLMs, I do not hold out for actual science but expect more smoke&mirror commercialisation tricks - or even the integration of his dystopian camera goggles.

  • nadis 2 hours ago

    Just read this other article on the same topic (Axios is paywalled for me): https://www.techbuzz.ai/articles/meta-acquires-moltbook-ai-a...

    Interesting times!

  • rvz an hour ago

    This is incredibly bearish.

  • wiseowise 18 minutes ago

    Afraid of another botnet competition, I see.

  • pcurve 44 minutes ago

    I guess we'll find out if this will turn out to be another rash hire in another 9 months. I'm actually surprised at this move.

  • jacknews an hour ago

    I'm beginning to think that the problem of 'late capitalism' is quite related to the ability of companies to acquire other companies.

    Thereby eating their competition, either by stifling upcoming competitors or to gain degrees of monopoly power by joining with peers.

    What would the world look like if you you simply could not do that?

  • june-jule an hour ago

    WHy are we just posting paid context? and the worst viral product since bop-it?

  • awedisee an hour ago

    Can we stop posting paid articles and or do the and also post the matching archive?

    I'm down voting every post that requires me to pay or subscribe to read. I mean come on people.

  • runjake an hour ago

    The pessimist in me thinks this is to boost real human use of their platforms by using AI engagement.

    https://en.wikipedia.org/wiki/Dead_Internet_theory