Roblox is minting teen millionaires

(bloomberg.com)

43 points | by petethomas 3 days ago ago

47 comments

  • xivzgrev an hour ago

    "In the next 10 years, Colley’s goal is to earn enough to go back to making Roblox games as a hobby."

    Kid is making $400k PER MONTH...and he wants to do this for 10 YEARS before he is comfortable retiring. Apparently his FIRE number is $40M.

    Everyone's threshold is different and personal. But I think it can reflect a level of anxiety about the cost of living. You aren't OK having $1M or even $10M - you need something far beyond before you feel OK to quit. It's not his fault, more of something the young generations are facing as their parents struggle with the relentless cost of living vs stagnated wages for most except the "laptop class".

    • harrall 8 minutes ago

      If you’re planning to not work at all, $1 million is approx. $35,000 per year in salary.

      At $5 million, we’re talking more $200k per year. I’d likely still work.

      At $10 million, we’re seeing more like $400k.

    • Swizec 38 minutes ago

      > Apparently his FIRE number is $40M

      > it can reflect a level of anxiety about the cost of living

      I think a lot of people (especially young) just haven't done the actual math. Or have lifestyle desires beyond basic not-working.

      You can FIRE living in SF for $4M. This gives you $160,000/year basically in perpetuity. If you do it right, there's little to no income tax on that money so 160k should be plenty enough for a 1-person income. 4-person families survive (in SF) on less household income than that.

      But yeah a 4M exit is definitely not classic ferrari or even flashy lambo levels of wealth.

      • tverbeure a minute ago

        FWIW, the 4% rule is for safe withdrawals for around 30 years of retirement, as in, you retire at 65 and you hope to live until 95, and even then it has a non-zero chance of running out of money. It's not a percentage you should use if you want to retire at 40.

      • sdwr 13 minutes ago

        It's very rational to overshoot in that situation. If you build your lifestyle and then FIRE, you are derisking your budget while you still have income.

        But wanting to change your lifestyle when you retire is incredibly risky, especially if you're young without life experience.

        Any misstep costs you a fraction of lifetime earnings, and there's no way to recover it.

      • semitones 18 minutes ago

        well you certainly could get the lambo, it would just be 10% of your net worth, which is already far less (ratio) than what most Americans pay for their car...

    • hooloovoo_zoo 27 minutes ago

      Traffic for his game has declined by 90% from its peak already though.

    • pear01 13 minutes ago

      Someone thinking they need 40M to escape the "anxiety about the cost of living" is not just a personal decision. It is either extreme greed or delusional. He makes money doing Roblox he is the "laptop class". If you make 400k per month and can't afford to live something is wrong with you. Let's not conflate parents struggling to support their families with whatever this kid is doing.

      For reference a worth of $40M puts you well within the top fraction of one percent of all Americans, nevermind the world. If anything given his age it is probably more likely his wealth will become a liability for him rather than an asset. The trope about people who come into that much wealth that young and it creates problems for them exists for a reason. Staying at his desk cranking out more Roblox products might be the best way to keep him away from becoming the victim of his own success.

      Anyway good for him. You're right there is a lot of anxiety out there. On some level he should rightly get as much as he can. But let's not pretend you need millions and millions to be safe. We should be working to change that anyway, not merely celebrating massive outliers. I assume since you care about struggling families so much you support his taxation so some of that money can go to people or communities that are struggling? Or since you seem open the idea he needs 40M to survive perhaps you think the government should keep their hands off?

    • mikkupikku 31 minutes ago

      If he thinks he can get that with a ten year grind, why would he stop short? 10 years isn't long compared to most careers so maybe he should go longer and get a bigger house or something. Of course roblox will probably fall out of fashion and stop being so profitable by then.

      Milk that cow for all it's worth.

    • Imustaskforhelp 42 minutes ago

      > Everyone's threshold is different and personal. But I think it can reflect a level of anxiety about the cost of living. You aren't OK having $1M or even $10M - you need something far beyond before you feel OK to quit. It's not his fault, more of something the young generations are facing as their parents struggle with the relentless cost of living vs stagnated wages for most except the "laptop class".

      I am teen and I think that FIRE has many terms but This still is like a really really FAT fire.

      At some point though, I think that what my generation might forget is that even with Fire, you still live a normal life or you would need tremendously more money if your lifestyle is lavish, something which we see in social media (sometimes even on paid money)

      If you want to buy 100k$ watches and 1 Million dollar or more lamborghinis, probably even this money would not be enough for you.

      But if you want to live a normal life like you do. even 2-3 years of sustained could be MORE than enough even for some slightly expensive side hobbies say horse riding or minor watch collecting even. But if you are online and you see people flexing their 1 million dollar watch, you are gonna add 12 more years of life on a project to get to that level

      I'd say its more of an expectation/comparison issue and I am not even sure if 10 years can satisfy that

      My personal Fat Fire number is more like ~2 million and I don't even want Fat Fire particularly because I would be happy doing a job that I might like so more of a lean FAT which can be around 300-500k even.

      maybe this changes into what is affordable or not within the more western hemisphere though as things feel even more (unaffordable?) but even that doesn't really explain why he might need 40M from my perspective.

      To be honest, it can very well be ambition. Might as well make 10 years of money if possible because then the number feels so absurdly large that I can do anything that I want and then I will make my own game. Not realizing that you would only need a fraction of 40M to realisticly achieve that same goal and we are discounting the fact that 400k is even sustainable in a such long period of time.

  • 2001zhaozhao an hour ago

    I come from the Minecraft modding/server community. There is interesting fact that I like to tell people about the sheer size of Roblox compared to other communities like Minecraft.

    The largest Minecraft server in the world is Hypixel at around ~30K concurrent players. Most other servers are very far behind.

    There is one Roblox game that looks and plays like Minecraft and copied one single gamemode (Bedwars) common in servers like Hypixel. It had 60K+ concurrent players last time I checked late last year.

    There are almost definitely more people playing BedWars on Roblox than there are playing it on Minecraft at this very moment.

    • bstsb an hour ago

      these days, Roblox BedWars averages 36K on weekends:

      https://romonitorstats.com/experience/6872265039/

      however, Hypixel seems to have overtaken it! last Saturday, it peaked at 39,000 concurrent players. i prefer the original gamemode anyway

    • Imustaskforhelp an hour ago

      Some of it has to do with roblox being free.

      (I don't have a minecraft account) but Trust me when I say this but within developing countries especially. You can find 3-4 people out of 1 who plays on hypixel but can't because they can't pay for the game usually when we are really young which is also roblox's most major userbase.

      I can imagine Hypixel being atleast 2x and a rough estimate of 5x more the size if they support Cracked Minecraft accounts for example.

      Btw, this is also the reason why aternos is so popular within some communities because a free server which can have cracked option. Sign me up starts happening in bulk.

      Me and my friends had an aternos server. It was truly something out of this world meeting them tomorrow after having 10 people together in a minecraft server.

      I was the person though who spent way too much time and had less stacked gear lol in the end because some of my friends were like bandits haha, who stole my stuff from caves and in general, I have spent much of my time in minecraft during the starting (nothing -> diamond) then afterwards (diamond -> end/netherite)

      Anyways my point is that we all could've definitely been on hypixel and something similar if Hypixel supported crack client. For example 11 of us or more played the game one time or another (not sure) within our single class of 50 people and only one of the guys had an minecraft account.

      One of my friends literally got into some cash-app type stuff with a shady tetris to earn money app which showed ads to earn 25$ just so that he can buy minecraft to play on hypixel and the game fundamentally required something impossible and my friend felt so depressed at the time and he's one of the smartest people I know. A) people are easy to scam, B) he and many of us had so much desperation to play on hypixel in general.

      You can get an alt (and I used to) for free or very cheap which would work everywhere unless on hypixel which had stricter rules and the difference between account prices could be 10x back or more that at that point its just better to make a minecraft account just for hypixel or similar. (I remember seeing accounts for 3$ or something that would work everywhere except hypixel)

      I asked him if I should write a blog post to name and fame the company but he denied and he was truly sad that day :(

      All of this combined can show how Roblox truly hits a jackpot with it being a free game. Most people might not pay but because of the perceived fame of the game and the number of people playing it. The people who pay would be more likely to pay and I see some people/kids who really look for ways to make robux online.

      So with all of this, its easy to see how these (usually teen developers like us) can make something which can land 100k$ as unachievable that sounds.

      one of my friends racked in quite a lot of money making 3d sprites in blender for these roblox people and in exchange used to have them buy blender extensions. Those extensions were truly a lot of money if he had to go buy them.

  • intrasight an hour ago

    "According to the company, their monthly player base includes half of all American children under the age of 16." - Wikipedia

    2 decades in the making, they are really hitting their stride. But they are not doing enough to protect children from predators and that's a huge legal and regulatory risk.

    • Spivak an hour ago

      See this is why I think the whole age verification thing is backwards. If you want to create child friendly spaces then you need to verify someone's age is under 18, 16, 13 etc.. That's a way more real and tangible harm than a teenager looking at a nudie mag.

      • intrasight 40 minutes ago

        For sure. But age verification protocols can handle such rules:

        App to IdP: is this person 13-15

        IdP: yes

    • yieldcrv 30 minutes ago

      > But they are not doing enough to protect children from predators and that's a huge legal and regulatory risk.

      I run a studio that makes Roblox experiences and this is Discord's problem, and will immediately become Telegram's problem the decade where parents and policy makers figure out its Discord's problem

      their kid went into an experience within Roblox so I can see that's the branding, the parent paid the kid's allowance in Robux, so I can again see that's the branding

      but this is largely a symptom of parents nationwide not paying attention whatsoever

      I've talked to many parents, aunts and uncles, they don't know they're the central bank of Roblox of a currency that can be accumulated and cashed out, let alone that its a distributed set of third party experiences.

      Roblox Corporation already has age gated talking ability on platform. What specifically should they be doing when everything happens in different communities and off platform?

  • blakesterz 2 hours ago
    • JumpCrisscross 2 hours ago

      Or RuneScape.

      • aj_icracked an hour ago

        I just laughed out loud. My friends and I LOVED RuneScape in middle school. I'll meet yall in the wilderness to trade armor.

        • JumpCrisscross an hour ago

          Maybe every generation feels this. But I really think ours lucked out. We were shielded by childhood from the worst of the early times and then bolstered with past success for the worst of the later times.

      • Jabrov 2 hours ago

        RuneScape millionaires?

        • JumpCrisscross an hour ago

          I had swim teammates who made at least hundreds of thousands minting and selling autominers on eBay. I assume if I knew a couple who did that well some made millions.

  • sys32768 27 minutes ago

    My youngest has played Roblox half her life, but is very angry about recent decisions like requiring ID to chat in-game.

    Still, if she's anything like other players, she's spent countless hours playing some of the most mindless Roblox games, and we've spent a few $100 on Robux gift cards over the years.

  • amiga386 29 minutes ago

    Roblox turns a blind eye to child exploitation (whether being creeped on by adults, or being exploited by teens/adults to make games) and makes a fortune out of it. If it weren't online, it'd be illegal and people would be in jail.

    Also, Roblox's favourite thing - other than sitting back and rolling in the cash that their playerbase generated for them - is puff pieces in the news talking about how people who make games for them strike it rich!!!! They don't mention that to do so, you first have to become popular amongst millions of competing titles, and the easiest way to do it is to pay them so they'll advertise it for you.

    Oh, and the company scrip - Robux - has very, very different exchange rates, depending on whether you want to buy Robux from the company, or you want to get a payout and convert your Robux to real money. They pay a lot less than it costs to buy Robux, further incentivising you to never actually make real money, because your Robux is "worth more" inside the Roblox walled garden. This is on top of the 75% cut they take!

    In all, approximately 17% of the real-world money paid into Roblox is paid back out to creators. What a scam.

    https://www.youtube.com/watch?v=_gXlauRB1EQ

    https://www.youtube.com/watch?v=vTMF6xEiAaY

  • ge96 33 minutes ago

    It's one of those things, you hear about it (Starter story) and think "I should start churning out games too" but gotta be in it/have drive/creativity too. I personally haven't been playing games for a while (I have a gaming rig).

    Also have to keep up with trends that kids are into

    Would be interesting to look at the numbers eg. how many games are created, percentage who gets paid. Like steam releases with free game assets

  • SoftTalker 2 hours ago

    This is so far out of the realm of what I do with computers that I'm not even really sure what Roblox is. I guess sort of a virtual game world? Seems crazy that there's so much money in it.

    • gmueckl 2 hours ago

      In very simple terms, Roblox is an MMO based exclusively around user generated contents (games, items, assets...), including its own virtual currency, microtransactions, marketplaces and convertibility to/from real money. Roblox as a company takes pretty hefty cut from all transactions.

      There has been a silent shift in the gaming market over a long time now. Roblox is one aspect of it. Another is the absolutely massive amount of money raked in by some free to play mobile phone titles. For example, Playrix has a revenue comparable to Ubisoft, but their main products are a series of match-3 type games for phones.

      • ikr678 24 minutes ago

        Hasnt this 'casual' games market always existed? Once upon a time Zynga/Candycrush was a behemoth on the back of facebook embedded games.

    • giobox 2 hours ago

      It's basically a litmus test for whether you have kids or not at this point. The age at which kids become aware of Roblox from their peers is getting younger and younger in my experiences anyway. Before I had kids, I had very little idea either, and I consider myself fairly well acquainted with PC gaming.

    • LoganDark 2 hours ago

      Roblox is a game engine and social platform. The basic idea is, you create a game in their engine, using their development tools (such as Roblox Studio), and then you market/promote the game on their website for others to play together with their friends. The game runs on their servers, and you don't have to worry about your own infra if you don't want to, in exchange for the money players spend on Robux (their virtual currency, and now the only one), which they can in turn spend on developer products and other paid items that you set up in your games. Then once you make enough Robux from player purchases, you can cash it out through a process called Developer Exchange which essentially makes you a W-2 employee of Roblox (or whatever financial partner they use, Tipalti?)

      The idea is that people like playing with their friends and when they can take their friends and make new friends across hundreds of thousands of games they stay for a long time and (they or their parents) make lots of purchases. The social features of Roblox are a huge part of the appeal, even though I was mostly interested in the engine.

    • zerr an hour ago

      And how does it differ from Second Life?

      • kentm an hour ago

        Second life is trying to be a metaverse in the style of snowcrash; it’s one big world. Roblox is more like Newgrounds, where you have a bunch of distinct games or experiences that you select from a menu, but skins and currency and whatnot are portable between the games.

      • jayd16 41 minutes ago

        Easy to dev for. Runs on a potato. There are many maps and modes.

      • 0x3f an hour ago

        Kids in current year like it

      • NuclearPM an hour ago

        The main difference is there that Roblox games are fun.

  • bstsb an hour ago

    even tiny roblox games make money. i developed for a small game (~10m plays) a few years back and i still earn a decent residual from player revenue, even as the game slowly loses traction

    • hmokiguess an hour ago

      what does a decent residual mean?

      • bstsb 41 minutes ago

        enough money to cash out via DevEx, Roblox's developer program, every month or so ($110). it's absolutely not a salary - there are barely five people playing at any given time - but given i've done nothing in a year, it's appreciated.

        edit: looked at the old stats online. a few years back that game was pulling $1,500+ with no effort each month

      • an hour ago
        [deleted]
  • joezydeco 2 hours ago

    The one place where Lua coders are valuable.

    • frakt0x90 2 hours ago

      Balatro was made in Love2d which is Lua!

      • Levitating an hour ago

        Oh wow, I would not have guessed that

    • sonofhans 22 minutes ago

      Factorio! The factory must grow! (And it must be modded in Lua).

    • NuclearPM an hour ago

      1. Roblox

      2. WoW addons

      3. Neovim

      4. OpenResty

      5. NodeMCU

      6. Wireshark

      7. Lightroom

      8. Hammerspoon

      9. LÖVE

      10. Redis

  • femiagbabiaka an hour ago

    Seems possible that MMO's will have a resurgence once the Roblox generation comes of age.

  • kylehotchkiss 20 minutes ago

    Ugh, they're just gonna blow it all on e-bikes for them and their crew and broccoli hair maintenance product