69 comments

  • ValentineC 2 hours ago

    We used to have Yakult Ladies in Singapore too — I remember my parents buying from them to please their kids (me) decades ago.

    Surprisingly enough, I just looked the scheme up for this comment, and it's still active:

    - https://yakult.com.sg/yakult-lady-agent/

    - https://sg.news.yahoo.com/memory-makers-singapores-first-yak...

    The Yahoo article could help explain some of the economics behind it.

  • _delirium 2 hours ago

    The article didn't answer my main question, which is how the economics work. How does it add up to have high-touch home delivery of $5 yogurt packages?

    • lysace an hour ago

      Low salaries. Decades of deflation.

      https://en.wikipedia.org/wiki/Lost_Decades

      • hmmmmmmmmmmmmmm 14 minutes ago

        I'm so glad I visit different countries to see what they are actually like so I don't get brainwashed into thinking GDP is anywhere near of good measure as people think it is.

        • lysace 4 minutes ago

          Ah, yes, as you've figured out, the secret is that a lower GDP is actually better than a higher GDP.

          Culture has nothing to do with it.

          /s

    • VLM 2 hours ago

      400 yen for a ten pack is more like $2.50 than $5

      Typical markup in the USA is 100% from wholesaler to retail. Running brick and mortar is very expensive. So if Walgreens were selling this, the wholesale price would be $1.25. I think it reasonable to expect the Yakult Ladies are pulling in the same $1.25 per package that walgreens gets.

      The key, I think, is "Most of them are self-employed". Its a gig economy idea. You have to eat. If you're walking home from the store anyway (or kids school or on the way home from work or whatever), you may as well deliver packages for $1.25 each on the way home. You're walking home anyway, you may as well make free money on the walk.

    • trollbridge 2 hours ago

      It's very effective if you have just a few of these, but are able to get lots of press from doing so that causes many other consumers to go and buy yourself through normal grocery outlets.

      • MagicMoonlight 2 hours ago

        They don’t have just a few, they have 81,000 people doing it.

  • Aaargh20318 2 hours ago

    Every time I read an article about people trying to solve the 'loneliness epidemic' I can't help but wonder if we're not trying to solve the wrong problem.

    Maybe the solution should not be sought in trying to increase social connections but in eliminating our need for social contact. This dependence on other humans has always felt like a flaw to me.

    Note that I'm not saying that human contact is bad, just that our pathological dependency on it is.

    • kelipso 2 hours ago

      This is the kind of detached from humanity viewpoint that I come to hacker news for. Keep it up.

      • swed420 an hour ago

        I mean, the first part of their comment got my hopes up:

        > Every time I read an article about people trying to solve the 'loneliness epidemic' I can't help but wonder if we're not trying to solve the wrong problem.

        But then I realized we differed on what the root problem/solution were.

        What economic/social forces are making it so that the elderly get their emotional needs met through gig workers instead of their own families?

        Another point the article doesn't mention is the emotional toll this likely has on the workers. Having once worked a role where I regularly helped the elderly and got to know the same individuals over some years, it was a constant churn of disappointment when they'd inevitably die.

    • fsckboy an hour ago

      >Every time I read an article about people trying to solve the 'loneliness epidemic...

      you're reading the title wrong, they aren't "trying to solve the loneliness epidemic," they are trying to sell yogurt at a profit. In so doing, their sales force is ameliorating some of the loneliness their clients feel as a side effect. You could say that they are monetizing loneliness if that's the reason people are buying their products, for the visits and not for the yogurt.

      • Aaargh20318 an hour ago

        Exactly. This need to be social is being used against us. Not just to sell yoghurt, it’s weaponized by the social media networks to manipulate entire countries.

    • jatari an hour ago

      Yes, how do we optimize social interaction out of our lives, maybe we can all live in VR with simulated girlfriends and never have to interact with another human again.

      • the_af 27 minutes ago

        End goal: Asimov's Solaria, where everything is done by robots and the mere thought of breathing the same air as another human becomes repulsive.

    • onlyrealcuzzo 2 hours ago

      Then, like, what's the point of even being a human instead of a robot?

      • Aaargh20318 an hour ago

        To learn, to create, to grow? None of these things necessarily involve other humans.

        • TaupeRanger an hour ago

          Absolutely wrong, of course. At the risk of engaging with apparent rage bait: social interaction is one type of human yearning. So are learning, creating, and growing. Each of them requires other humans. Learning requires studying the knowledge created by other humans. Creating requires materials and methods created by other humans. Growing requires learning, so by extension, other humans.

        • Tepix an hour ago

          But why if no-one is around to see it, admire it, comment on it, use it?

          • Towaway69 an hour ago

            If a human lives and no one noticed that human, did that human really live or have a life?

            Much like a soundless tree in the forest.

      • jatari an hour ago

        Nothing wrong with being a robot.

      • MattGaiser 2 hours ago

        You would be free to decide, instead of having it being biologically required that you socialize.

    • nobodyandproud an hour ago
    • kalterdev 2 hours ago

      > The thinking child is not antisocial (he is, in fact, the only type of child fit for social relationships). When he develops his first values and conscious convictions, particularly as he approaches adolescence, he feels an intense desire to share them with a friend who would understand him; if frustrated, he feels an acute sense of loneliness. (Loneliness is specifically the experience of this type of child—or adult; it is the experience of those who have something to offer. The emotion that drives conformists to "belong," is not loneliness, but fear—the fear of intellectual independence and responsibility. The thinking child seeks equals; the conformist seeks protectors.)

      https://aynrandlexicon.com/lexicon/loneliness.html

    • rexpop 26 minutes ago

      The framing of human sociality as a flaw to be eliminated invites the dangerous notion that we can—or should—simply re-engineer ourselves. However, the ambitious project of "rewiring" human nature to eliminate our spontaneous connections and dependencies is not a path to liberation, but the ultimate goal of totalitarianism and oppressive social engineering.

      Hannah Arendt explicitly notes that the true aim of totalitarian ideologies is not merely to change political structures, but to achieve "the transformation of human nature itself". When regimes seek total domination over a population, human spontaneity and the unpredictable nature of our social relationships become the greatest obstacles.

      To achieve total control, these systems attempt to fabricate a new kind of human species. Arendt observes that concentration camps functioned literally as "laboratories" to test these changes in human nature. The objective was to eliminate human spontaneity and transform the human personality into a mere "thing," reducing individuals to a predictable "bundle of reactions". Arendt compares the success of this psychological rewiring to Pavlov’s dog, noting that conditioning a creature to abandon its natural, spontaneous instincts creates a "perverted animal".

      James C. Scott traces a similar impulse in "high-modernist" ideology, which champions the "mastery of nature (including human nature)" through the rational, scientific design of social order. This kind of extreme social engineering requires stripping people of their distinctive personalities, histories, and organic community ties, treating them instead as abstract, interchangeable "generic subjects".

      When human beings are placed in environments designed to severely restrict their organic social interactions and enforce rigid functional control, they suffer. Such environments foster a kind of "institutional neurosis" characterized by apathy, withdrawal, and a loss of initiative.

      Paulo Freire similarly observes that the drive to completely control people—to "in-animate" them and transform them from living beings into inanimate "things"—is the essence of oppression. He argues that attempting to turn men and women into "automatons" directly negates our fundamental "ontological vocation to be more fully human".

      If we were to successfully "rewire" ourselves to no longer need others, we would be executing the very project that authoritarian regimes have historically attempted through terror and indoctrination.

      Our "flawed" social dependency and spontaneous need for one another are exactly what guarantee our freedom. To engineer that vulnerability out of the human psyche would not solve the problem of loneliness; it would simply reduce us to isolated, predictable mechanisms, destroying our humanity in the process.

    • sa-code 2 hours ago

      What’s there to live for otherwise? Can you flesh this idea out more?

      • Aaargh20318 an hour ago

        There are plenty of things to live for, but that’s not even the point. There is a difference between choosing to be social and having to be social because you will get depressed if you aren’t.

        I think this need for social interaction is harmful. We did see this in action during the COVID pandemic. So many people who weren’t able to abide by a short lockdown. Lives were lost due to our pathological need for social interaction.

        Imagine how many communicable deceases we could eliminate by simply having a 3 month lockdown every other year.

        • aliher1911 4 minutes ago

          So is food. If we switch to IV feeding you can also avoid many harms food and drink brings. We can do a soylent green as a stopgap.

        • charlie0 an hour ago

          You don't go far enough, every flu season should be lockdown and social distancing protocol should be followed on pain of death.

      • kakacik 25 minutes ago

        You live for others? As in remove those others and you lose whole purpose of life? I am not trying to be rude, seems like retirement homes house plenty of such people but it doesn't make sense for younger folks... although this is hardly a choice, is it. But - I believe one can work on this and move themselves quite a bit if wanted.

        My 2 cents - mountains and nature and activities in them are always beautiful, as in it doesn't get boring or mundane, not for anybody I know. Working out on oneself, experiencing various adventures, backpacking around the world, sports, adrenaline/risky activities that make you feel alive, seeing cultures and history and food... those are done for oneself and they are absolutely 100% fulfilling that no career could ever deliver.

        Saying above as one such person, and also father of 2 amazing kids (and a pretty decent wife to complement) whom I love more than anything. But I don't live for them despite doing various hard sacrifices for them, I live for me and do those things for me, to be happy, content, recharged, better father and husband and when looking back at my life being fine with various choices made.

      • MattGaiser an hour ago

        It would be up to you. These people who are lonely otherwise have lives.

    • neilv 2 hours ago

      Techbros are thinking: "Don't eliminate their need! They need a subscription AI app!"

    • kakacik 34 minutes ago

      Not everybody is wired in same way. Some have 'pathological' need, some see it as beneficial but optional item. Same folks definitely don't enjoy loud parties or bars full of strangers yelling on each other, and find a bit of lonely time healing/recharging.

      I am one such person, and there are others. I consider it a personality strength, although of course it comes with side effects. Minority but not tiny.

  • chuckadams 26 minutes ago

    I wonder how many suburban housewives in the 60's combated loneliness through TupperWare® Parties?

  • qingcharles an hour ago

    Yakult is a Japanese company? I always assumed from the name it came from mainland Europe somewhere. They did a Häagen-Dazs on me. Especially as the Japanese often come up with Western names like this that aren't even spellable in kana.

  • haunter 3 hours ago

    This is an ad

    • cubefox 2 hours ago

      I thought the BBC was state funded and didn't have to rely on undisclosed sponsorships.

      • rounce 2 hours ago

        The BBC is not state funded, it's a public broadcaster primarily funded by the general public, via the (admittedly outdated) TV licence fee system. Although the media output for the UK is non-commercial, it does have commercial operations and interactions though and they are mostly centred around the content produced for overseas consumption. As this post is on the .com domain where the international content exists (and which runs ads), I presume it is part of the paid content side of things.

        • cubefox an hour ago

          > The BBC is not state funded, it's a public broadcaster primarily funded by the general public, via the (admittedly outdated) TV licence fee system.

          If the fee is mandatory, it works similar to a tax, in which case it would be more correct than incorrect to say the BBC is state funded.

          • layer8 15 minutes ago

            Public broadcasting is usually only partially publicly funded, and also funds itself with ads and content licensing. And one normally speaks of public funding in that context, not of state funding. There is furthermore an important difference between public broadcasting and state media, where for the latter it may be more common to use the term state-funded.

        • umanwizard an hour ago

          > The BBC is not state funded, it's a public broadcaster primarily funded by the general public, via the (admittedly outdated) TV licence fee system.

          How is that different from being state-funded? Everything state-funded is paid for by the general public, through taxes. That's part of what being a state is: an organization that forces people to pay taxes and directs them to various programs.

          Are you claiming that the TV license fee isn't a tax? It's money that the state makes you pay so that it can fund something.

          • rounce 29 minutes ago

            The state doesn't make me pay it because I don't watch live broadcast TV, therefore I don't have to pay it. It's not a general tax it's a hypothecated tax and is administered by the BBC not the UK government.

            Furthermore the state isn't in charge of administering it anyway, it's a civil matter brought about by the BBC (or rather the company which is subcontracted to enforce licencing). The BBC has the authority to do this based on the Royal Charter that governs it, that doesn't make it "state funded" or a "state broadcaster".

            • umanwizard 3 minutes ago

              > The state doesn't make me pay it because I don't watch live broadcast TV, therefore I don't have to pay it.

              There are plenty of taxes that only some people have to pay, for example, the fee to register a car.

              > Furthermore the state isn't in charge of administering it anyway, it's a civil matter brought about by the BBC (or rather the company which is subcontracted to enforce licencing). The BBC has the authority to do this based on the Royal Charter that governs it

              I'm trouble understanding how this doesn't make it part of the state? It is a 100% state-owned entity to which the state has granted (in a "Royal Charter") the ability to collect taxes... the distinction you're trying to draw seems meaningless to me.

              Sure there may be two separate entities, one called "The UK Government" and one called "The BBC" where neither is part of the other, but structurally I don't see how you can claim that they're not both part of "the State" in general.

          • nephihaha an hour ago

            The state has changed it from a criminal offence to a civil one. They also have to apply for a warrant to enter a home which takes time is legally difficult.

            The enforcers work for neither the BBC nor the government but are subcontracted out.

        • wizzwizz4 2 hours ago

          Correct. The .co.uk version has this disclaimer:

          > This website is produced by BBC Global News Ltd, a commercial company that is part of BBC Studios, owned by the BBC (and just the BBC). No money from the licence fee was used to create this website. The money we make from it is re-invested to help fund the BBC’s international journalism.

        • nephihaha an hour ago

          The BBC is a state broadcaster which claims to be autonomous, but that doesn't apply when it comes to foreign policy or the royal family.

      • cjs_ac 2 hours ago

        From the footer:

        > This website is produced by BBC Global News Ltd, a commercial company that is part of BBC Studios, owned by the BBC (and just the BBC). No money from the licence fee was used to create this website. The money we make from it is re-invested to help fund the BBC’s international journalism.

        • RenThraysk 2 hours ago

          In the UK, the bbc.com link redirects to bbc.co.uk and the notification footer auto closes before even have a chance to read it.

          And if it is an ad, doesn't the FTC require it to be labelled as such?

          • rounce 2 hours ago

            Why would the US FTC have any jurisdiction?

            • RenThraysk an hour ago

              Because of US audience.

              There was a case where UK based influencer got into FTC trouble for the CSGO Lotto gambling site. He was promoting it without disclosing he had a stake in the site.

              • rounce 26 minutes ago

                CSGOLotto Inc. was registered in the US.

      • Nursie 2 hours ago

        BBC.com is a commercial service aimed at people outside of the UK

      • MagicMoonlight 2 hours ago

        They probably aren’t even getting paid for it, they’re just falling for shill posts for free.

        • cubefox an hour ago

          I'm not sure which would be worse.

    • nephihaha 2 hours ago

      From the BBC no less. We were just discussing how uncommercial they are.

  • jokoon an hour ago

    English is not my main language but this title confuses me

  • ekianjo 2 hours ago

    Is this a PR piece, with product placement clearly front and center?

  • alephnerd 3 hours ago

    This seems to be a submarine article - all the images and quotes seem to be directly sourced from Yakult Honsha's strategic comms department.

    Edit: yep, appears Yakult has just kicked off an ad campaign putting Yakult Ladies front and center [0]

    [0] - https://m.youtube.com/watch?v=u8HNY7Ta4dA

  • tokyobreakfast 2 hours ago

    Japanese have lactose intolerance, almost universally.

    They don't eat yogurt or dairy in general.

    • gramie an hour ago

      The annual consumption of ice cream in Japan was 6.7 litres per person in 2021 (compared to 10 litres/person in Canada and 20 litres/person in the U.S.). For all dairy, Japanese people each ate 94 kg in 2022.

      They eat less dairy, but hardly none. I have heard people say that a scoop of ice cream or a glass of milk each day is not a problem, but more can be. Intolerance also seems to increase with age, so younger people can consume more dairy.

      A 1975 study in Japan puts intolerance (unable to drink 200ml of milk comfortably) at 19% of the population. I would suspect that massive exposure over the past 50 years has lowered that percentage significantly.

    • socalgal2 4 minutes ago

      A video on how it’s possible for lactose intolerant peoples to still eat lots of dairy.

      Case in video: Chinese and milk tea

      https://m.youtube.com/watch?v=At_WjGosTNM

    • tokai an hour ago

      How come Yakult is a nearly 100 years old Japanese company?

      Most yogurt cultures reduces lactose content of the milk base during fermentation. Some cultures like the one Yakult uses supports increased lactose digestion in humans. At the same time lactose intolerance is not binary but a spectrum.

    • wingerlang 2 hours ago

      So does Thailand but we also have Yakult ladies here, they just sell the drinks though.

    • umanwizard an hour ago

      The first line is true, the second line is false.

      Lactose intolerance is not absolute.

  • qwertox 38 minutes ago

    "How do we keep people hooked on sugar". 10-15 g per 100 g is even above coke's sugar content.