Tesla ending Models S and X production

(cnbc.com)

68 points | by keyboardJones 2 hours ago ago

44 comments

  • bhouston 11 minutes ago

    Tesla is a meme stock in a similar manner to GME. You cannot bet against them even if they have incredibly unsure future prospectives because there are too many believers who will buy any dips.

  • vannevar 22 minutes ago

    The next shoe to drop will be shifting Model Y production from Fremont to Austin. Fremont will make Model 3s. Austin will make Model Ys and Robotaxis/2s. Cybertruck will be canceled. None of the Tesla plants will be making robots at any scale for many years.

  • harshaw 29 minutes ago

    I am confused about what Tesla is doing. They have effectively two automobile products now with one failed product (cybertruck). reading various articles about this doesn't make it more clear. Do they not want to be a car company?

    • vannevar 16 minutes ago

      The problem with being a car company is that they'd have to compete with China. It's possible, but they'd have to make additional capital investments to keep up. They've just wasted a ton of money on a failed Musk vanity project (Cybertruck) and squandered a ton of goodwill in their home market via the DOGE fiasco. Cash flow is not what it once was, and if they're going to make a big capital investment, they're probably right in looking at robots. But that strategy puts them back where they were 20 years ago, just getting started in EVs, and their cash flow will depend on cars for many years to come.

    • tchalla 24 minutes ago

      > Tesla's far more popular models are the 3 and Y, which accounted for 97% of the company's 1.59 million deliveries last year. The Model 3 now starts at about $37,000, and the Model Y is around $40,000. Tesla debuted more affordable versions of the vehicles late last year.

      I’m confused as to what’s not clear from the article for you?

    • RickJWagner 27 minutes ago

      EVs are becoming commoditized. Tesla doesn’t have the scale ( or experience ) to play that angle.

      • Ancalagon 19 minutes ago

        literally what are the gigafactories for then?

        • observationist 17 minutes ago

          Batteries - lots of uses beyond EVs, but lots of EVs are making use of the batteries they can produce, as well.

          • Ancalagon 9 minutes ago

            you could make the same argument about batteries. Panasonic and other exist.

    • mrcwinn 25 minutes ago

      You should probably keep reading.

      Elon for years has said Tesla is not a car company. He’s also said the “factory is the product.” Tesla also has energy divisions and investments, as well as xAI investments now.

      Logically given that Model S and X are something like less than 5% of deliveries (and have been for years), if they’re right about Optimus, that capacity will generate far greater revenue.

  • xnx 14 minutes ago

    I'm almost surprised they didn't end model 3 production too. Benefit would be much smaller since 3 and y are already so similar.

    • throwaway85825 13 minutes ago

      By the same logic it costs less to keep the 3 in production.

  • Cornbilly an hour ago

    They need more room to make the next stock pump scheme look legit.

    I'm sure they already have enough inventory to last a while and demand is probably cratering because of Elon's Twitter posts and the fact that Tesla never refreshes their models.

    • NoPicklez an hour ago

      They've just refreshed their Model 3 and Model Y within the last year or so. With the model Y looking considerably different so I'm not sure where you got that from

      • Cornbilly an hour ago

        I can give you the Model Y but take a look at the rest of the lineup compared to when they were first released. Hell, you're in this very post calling the S/X old.

  • shawn_w an hour ago

    No more S3XY lineup of models? I'm surprised Musk was okay with breaking that up.

  • NoPicklez an hour ago

    Why is it seen initially so negatively?

    There's nothing inherently wrong with a company deciding to stop producing models that are extremely old, have newer comparable models that are more widely available globally and sell multiples more of. So why would you keep those older models?

    If anything its a good thing. But its Tesla so nothing they do will be spoken positively of.

    • mrcwinn 24 minutes ago

      You are, of course, exactly right but you will nevertheless be downvoted for the same reasons you allude to.

  • jmyeet 31 minutes ago

    It seems fairly easy to find figures on how many cars Tesla has produced each quarter but, surprisingly (at least to me), it's harder to find compiled information on (for each quarter):

    - Average Selling Price;

    - Cars produced vs cars sold;

    - How many unsold cars are in inventory. I did find this [1];

    - A model breakdown of the above 2.

    The reason I'm interested in this because my theory is that:

    1. Sales have been shifting from the Model S/X to the Model 3/Y, which reduces average selling price and overall profit. Stopping production is really about the inventory glut;

    2. Unsold inventory is going up, particularly for the Cybertruck; and

    3. Tesla marketshare is collapsing in many markets due to a combination of brand collapse among the most likely EV buyers and competition from lower-priced alternatives, particularly Chinese EVs in developing markets.

    So what exactly is propping up this company at an above $1T market cap?

    [1]: https://electrek.co/2025/06/17/tesla-tsla-inventory-overflow...

  • tcdent 25 minutes ago

    Nobody here seems to remember that this was always the plan: release expensive cars to bootstrap the company which allows them to release progressively cheaper cars until everyone can afford one.

    Not a fanboy, but this seems like it went exactly according to plan.

    • malfist 15 minutes ago

      Where exactly are those cheaper cars? Still waiting for a 30k model 3 like promised.

      • avar 4 minutes ago

        You already have it. Musk's earliest promise of a $30k price point appears to be an interview in September 2009: https://www.wbur.org/onpoint/2009/09/25/teslas-elon-musk-on-...

        Adjusted for inflation, $30k then is around $45k now. Tesla sells a Model 3 for just over $35k.

        It doesn't make any sense to hold someone to a promise like that and not adjust it for inflation. I think you can legitimately complain that he didn't meet the timeline he was aiming for.

      • cmxch 3 minutes ago

        Buy it used?

      • willio58 10 minutes ago

        Elon got distracted and decided we want humanoid robots.

  • baron816 34 minutes ago

    > converting Fremont factory lines to make Optimus robots

    I’m very bullish on humanoid robots, but this seems absolutely batshit insane to me. These things are no where near ready for full scale production.

    • wombatpm 23 minutes ago

      If the can walk and randomly fire teargas and bullets into crowds of protesters they could replace half of ICE right now.

    • ocdtrekkie 27 minutes ago

      Elon Musk says something absolutely insane on the weekly. Almost none of it actually happens.

      • mrcwinn 24 minutes ago

        That’s just nonsense, of course. Almost everything he says happens. It rarely happens on time.

        • malfist 12 minutes ago

          Almost everything he says happens? Thats pretty far from the truth. Isn't Tesla still embroiled in a legal tussle over "full self drive"? What about the $30k model 3? What about the $200/kg to space?

          He has very little connection to the truth. He's a hypeman and a conman

        • etchalon 12 minutes ago

          A few of the things he says will happen, happen. Many of them happen late.

          Most of what he says will happen never happens, but people point to the few things that did happen, but were late, and say, "This too will happen."

  • SilverElfin 44 minutes ago

    Feels a lot like giving up. I guess this is why there is such a strong change in the Tesla messaging, to Robotaxis and robots. But maybe this is inevitable. The cars being made in China are pretty amazing and I don’t think it is possible for American or European companies to compete.

    • reactordev 43 minutes ago

      We outsourced it and it would take us 10 years to retool and rebuild that kind of capability. No one wants to take that kind of investment on.

    • stackghost 33 minutes ago

      The narrative from Musk cultists has been "Tesla isn't a car company, it's a bet on $excuse_du_jour" for at least a year and a half.

  • mrcwinn 23 minutes ago

    I’m a little sad (nostalgic?) about this decision. Model S is a truly historic vehicle.

  • formvoltron 11 minutes ago

    Tesla's secret weapon will be the dyson sphere. Probably complete within 2.. 3 years maximum.

  • reenorap 28 minutes ago

    Dropping the S and X is going to kill the market for them. Who is going to buy a car that they know is getting discontinued?

    • ebbi 20 minutes ago

      Carmakers discontinue models all the time. The support network is still around, and parts will still be produced for a while.

    • jdross 25 minutes ago

      Including Cybertruck, it's just 2.75% of sales

      Q4 sales: Model 3 & Model Y: 406,585 deliveries All Other Models (S/X/Cybertruck): 11,642 deliveries

    • _1 23 minutes ago

      It's not like they aren't going to support any new purchases.

      • smileysteve 14 minutes ago

        S launched in 2012.

        X launched in 2016.

        Both launched with slow rollouts.

        Meanwhile, the average car in use today is 13 years old and getting older. (I currently drive a 22 year old car)

        It definitely turns me off buying a used model S to know it's being discontinued. And if I extrapolate that to the 3/Y, a new purchase.

        Given my desire for a midsize family sedan, it makes it feel like BMW i4 or Porsche Taycan just won me over in the future.

  • dzonga 19 minutes ago

    Tesla has no moat - but one thing I will give to Elon is his incredible strategy in building Tesla

    1. Build sports car

    2. Use that money to build an affordable car

    3. Use that money to build an even more affordable car

    4. While doing above, also provide zero emission electric power generation options

    he got distracted by side-missions, his personal shitty side

    however if you separate the ideas from the person you can see how such a simple strategy was executed successfully

    • willio58 11 minutes ago

      The thing is it’s hard to stop at 4.

      5. Peace out from Tesla for a while to pivot hard into far-right politics, using outsized power and influence to wage culture wars, alienate core customers, and inject volatility into a brand that was built on trust, optimism, and engineering credibility.

      6. Unveil Optimus as the next grand pillar of the vision, not as a shipping product but as a perpetual demo, a future-shaped distraction that soaks up attention while core execution, margins, and credibility quietly erode.