Text Is King

(experimental-history.com)

151 points | by zdw 6 days ago ago

68 comments

  • kalleboo 10 hours ago

    The reason video is winning is because you can make a living on video advertising. It's not really possible in this day to make a living on writing, outside of specific niches. So people who are good at writing use that skill to make video scripts, not blogs or books.

    • Cthulhu_ 9 hours ago

      Yup; I'd make the claim (as an internet commenter, not an expert) that audio / video is more aimed at passive entertainment, whereas reading and more importantly deep comprehension etc takes more effort and time, and it's harder to monetize.

      Not impossible, mind - the author posted this on Substack which is a way that one can monetize writing (blogpost style articles anyway).

      • pixl97 6 hours ago

        Just about anyone being able to make money from writing also seems like a somewhat modern aberration.

        Pre-printing press typically only the very wealthy had access to paper and ink, the process of copying a book was a huge undertaking.

        Printing press opened things up, but paper was still rather expensive for quite some time. It wasn't until the 1900s that the book-splosion really took off.

        With the take off of cheap paper products we switched from what you could write, to what could you get published and mass printed as the main gatekeeper. This paradigm stood for around 100 years.

        With the rapid growth of both the internet and digital technology as a whole, anyone could write and 'publish online'. For a time this was lucrative as content was king and brought eyeballs. The internet was still slow enough for most that other forms of high bandwidth content were still luxury goods.

        By 2010 the internet and smartphones were to the place that non-text media was where all the money was going. With the rise of the influencer a company could give a moderate amount of advertising dollars to an individual and get an oversized return on it. At the same time social media was gating off large amounts of text and people from the internet at large. Add to this the copying of text content in order to steal advertising dollars and clicks (think stack overflow copies and the like). Google and the other large social media companies with the advertising platforms greatly reduced the payout for text content and things moved to multi-media/video for the advertising dollar. The latest rage is shorts to keep ones ADHD addled mind locked to the screen for hours without moving.

        With LLMs crapping out text who knows what our future of earning money with words looks like. Also, it's likely that AI driving virtual world will grab the attention of the masses, much like a personalized video game with the ability to be as addictive as our most dangerous drugs.

        • wbl 3 hours ago

          The printing press immediately brought about broadsheets handbills and dozens of other mass publication formats.

      • nerdponx 5 hours ago

        Audio is also great for busy people. Doing chores, driving, shopping, at the gym, even at work depending on your job. A lot of video content is mostly just audio anyway with either a person's face or filler images anyway. Audio and audio-heavy video is a way to get information or entertainment if you don't feel like you have the time to sit down and read.

  • n4r9 10 hours ago

    Text is searchable, skippable, scrollable, compact, transmissible, and accessible in a way that audio and video have never managed to be.

    • gruturo 8 hours ago

      It also fits in a handful of bytes or kilobytes what would take half a gigabyte to communicate in a video - sometimes making the difference if you have limited bandwidth or a cap on monthly traffic.

      It's also ridiculously easy to cache (download a book in 9 seconds, board a transoceanic flight - no problem)

      It also doesn't require the right sound and lighting conditions to see and understand a video (either those conditions, or good noise cancelling headphones - and now you're unaware of your surroundings)

      It's also the only viable option on insanely low power devices which get months of battery life per charge.

      It's also something you can read at an incredibly speedy pace if you are good at it and practice - though occasionally a decent audio/video player will be of use with this.

      It's also something you can fall asleep while consuming, and tomorrow you won't have much trouble finding exactly where you left off.

      I could continue..

    • reb 9 hours ago

      Amen. It's one real "downside" in this day and age is that it requires fairly undivided attention to be used... that aside, it's without question my favorite way to interact with information.

      On that note, a big thank you to whoever added "read this page" to Safari on iOS! Being able to turn long form articles into ad-hoc podcasts has been a game changer for me.

    • lelanthran 9 hours ago

      > Text is searchable, skippable, scrollable, compact, transmissible, and accessible in a way that audio and video have never managed to be.

      That's just a very long way of saying it's difficult to monetise; it's why audio and video are preferred by producers of content.

      Few people are interested in disseminating an idea, a concept, anything... they are interested in levelling up their fame and followers. Text is typically no good for that.

      • CuriouslyC 9 hours ago

        Video keeps blowing up because people want to connect with humans, and life is making that harder than it needs to be, so people are settling for these weird parasocial echo chambers. With the rise of AI, all text is suspect, and authenticity is king.

        • 6031769 8 hours ago

          With the rise of AI, all audio, images and video is now also suspect.

          • CuriouslyC 7 hours ago

            True, but it's a lot harder to sneak those things than text. I've seen convincing Yanis Varifakis and Neil DeGrasse Tyson fakes, but even those don't survive any scrutiny. I'm sure that will change, and people will find new ways to signal authenticity in videos (leaving in fuckups is already in style).

    • BinaryIgor 3 hours ago

      It also the most portable - no codecs, no formats and standards; most English texts are just ASCII :)

    • eviks 9 hours ago

      Same thing if you swap "text" and "video". That's the point of different media - they differ along those dimensions. For example, "a picture is worth a thousand words" means that for some information it will be less compact to describe all the details of a video with words

      • n4r9 2 hours ago

        Obviously there are some pieces of information that can be conveyed better with a picture or diagram - network connections, block graphs, etc. But as a general rule text is far more efficient for knowledge transfer.

        If I have a text file and an audio file of the Great Gatsby, and I want do any of the following, then I'm going to use the text file:

        * Find a particular quote

        * Determine the number of times the word "Gatsby" is used

        * Go back a few pages to remember exactly how something/someone was described

        * Intermittently stop and compare with a supplementary file and/or write notes

        * Find exactly where I was just before I fell asleep

        * Get through it in 3 hours without rushing or missing bits

        * Store it on a portable device along with thousands of other books

        • eviks 2 hours ago

          There is no such general rule, and humanity has always used various media, and for every biased test you come up with (frequency of a word in a text) you can just as well come up with a test that benefits the other medium (frequency of some sound in the audio book)

          * Go back a few pages to remember exactly how something/someone was described

          Or you don't forget how someone looks because a visual illustration is easier to remember

          * Find exactly where I was just before I fell asleep

          You can't, the book closed when you fell asleep and you forgot the bookmark . But when the phone fell it disconnected your headphones which stopped the playback.

      • sham1 8 hours ago

        While this is our course a good point, one extremely good part about text is that unless there given text is quite literally just plain text data, it's a lot easier to embed things like videos, pictures, audio, etc. into a textual medium especially when compared the other way around -- that is the fact that text in videos and pictures and so on tends to be quite limited when compared with the kind of "rich text" with the more audiovisual content added between blocks of text.

        So one can use the thousand words of pictures while most content is textual, whereas the other way is significantly worse, since it of course lacks all the searchability et al.

        • eviks 7 hours ago

          You're discussing a mixed content document format, the original point was about some mythical benefits of text, explicitly vs video, which removes all the embeds from your document

    • kalterdev 10 hours ago

      It’s also runnable (scripts), clickable (urls), and context-dependent, which makes it a nice UI.

  • ChrisMarshallNY 11 hours ago

    I would do more video, but video editing is really difficult.

    I think that today’s video influencers have gotten really good at “one take and done” recording.

    I couldn’t do that. I’m way too much of a perfectionist. I always edit my text, and I’ve been writing all my life. I don’t think that I’ve ever written something perfectly, the first time (including HN comments. I tend to go back and edit for correctness and clarity).

    A couple of weeks ago, I was interviewed for a podcast. The process was fascinating, and the woman that did it, obviously does a great deal of editing and refinement. I don’t know if I have that much patience.

    • kalterdev 7 hours ago

      No prominent writer has ever said that writing came easy to them. I think it’s not wrong to feel this way.

    • conductr 2 hours ago

      There’s a lot of iterative script writing that goes into “one take” videos. I think they often appear to be one takes and that’s the polish or perfectionism you’re seeing.

      I mean, some of them are just rambling on and going more Vlog stuff. But even then they’ve likely already decided an agenda of discussion items and thoughts on them prior to just randomly going unfiltered.

      Although idk, our algorithms of content could be completely different and you’re truly seeing something else.

      Even short form video is a lot of work to be good at it and build a following unless there’s something else at play (charismatic, sex appeal, etc).

  • ravenstine 3 hours ago

    People might still be reading, statistically speaking. But what are they reading?

    Almost everyone I talk to offline either reads fantasy, trashy romance, or feel-good self help books. I gotta tell ya, we all have our cheap pleasures now and then, but rarely do I meet anyone who reads anything remotely profound or thought-provoking. The only exception might be my father who reads a lot of historical fiction and non-fiction.

    Maybe I'm just hanging in the wrong crowds.

    In terms of the sources the author cites, exactly how much should we trust them? For example, book sales may have increased in recent years, but are people actually reading them? I remember a recent statistic where it turned out most people who buy vinyl records don't even own a record player; what if people are buying books so they can sit on a shelf?

    And what's so special about books in particular, anyway? What's wrong with reading articles and webpages? I'd be more interested in whether those are declining since they are less tethered to entertainment, like books are.

    • graemep 2 hours ago

      Fantasy can be profound and thought provoking.

      I know lots of people who read books and articles. The people I know may not be a representative sample either, and the article is about US numbers and most people I know are not in the US.

      • graemep 2 hours ago

        I have seen numbers showing kids are reading a lot less in the UK but I think that is the result of a deteriorating educational system that treats reading as a chore, not fun.

    • TacticalCoder 29 minutes ago

      > And what's so special about books in particular, anyway?

      About just every end of day, when I go to kiss my wife and my kid (11 years old) when they go to their respective beds, they're both reading a book.

      A book is compliant with a "no screens before bed / no screens in the bedroom" policy and that's very particular.

      It's also a real physical item that shall working without needing to be recharged, that shall keep working when the Internet is down, that won't disappear when the site is blocked for whatever reason, etc.

    • kgwxd 2 hours ago

      > but rarely do I meet anyone who reads anything remotely profound or thought-provoking.

      A lot of profound and thought-provoking concepts can be, and are, conveyed in a TikTok. It used to be you couldn't profit off super short content.

    • MichaelRo 3 hours ago

      >> And what's so special about books in particular, anyway? What's wrong with reading articles and webpages?

      Nothing, really, but I suspect that is declining too. I read historical books mostly, some 4-5 per year. Like last time I ordered "Soldaten: On Fighting, Killing, and Dying, The Secret WWII Transcripts of German POWS", in English because unfortunately it wasn't yet translated in my native language. But other than that I still read printed magazines. One that my father used to read so I picked the habit from him and used to be weekly but now it's bi-monthly because ... fewer readers. And I read a ton of online articles.

      But you can notice the repeating pattern: read, read, read. Because I got good at it waay before there was an alternative, and because of that, the alternative has supplanted but never replaced the original. But my kid? Never read anything in his life that wasn't forced upon him. And the whole new generation is like this. He can read because can't function in the modern world without it but reading as primary source of gathering information? No chance.

      I suspect this gets us back to medieval times where there are a few erudites and lots of imbeciles, my son included.

      • Fr0styMatt88 3 hours ago

        You know it’s really strange when I think about it. I no longer feel motivated to read books mostly, but I could easily spend an hour or two a day reading HN comments and Reddit threads.

        Although part of that I’m sure is that as I’m visually impaired, reading physical books is far more tiring than reading off a screen where I can make the text the exact size I want.

        Used to be a voracious reader as a kid (though 99% non-fiction).

        • codyb 2 hours ago

          This is why Hackernews and all other social media are blocked on my phone which I now leave across the room all day long when at home, and at home when I go out a lot of times.

          Now, I read the New Yorker which I had a pile of half read issues. There's one at the table where I eat, one in the loo, one on the couch, and when my brain gets tired of staring at the wall... I pick up a copy when I don't want to do anything particularly creative.

          Finishing a good New Yorker article, or a book laying by my bed often expands my worldview, my vocabulary, and my understanding of current events. Reading a ton of comments online has never really produced that same experience even in a place like HackerNews which has (IMO) much higher quality comments than many places.

          So you can get back into it! And it seems to be like riding a bike, very easy to get back into. And the more I read, the more I'm happy I'm reading.

        • kgwxd 2 hours ago

          For me, it's the realization of how much filler (tangents, embellishment, hyperbole, pretentiousness, ego, straight up BS, etc) is in long form content that makes it's really hard to make a commitment to anything new. Once you see it, it's ALL you see. I was rewatching some Feynman lectures this morning, and I couldn't get past it anymore. What I used to find engaging, was a major distraction. And the more I learn about stuff, the quicker I see when it's happening, even subjects I'm not familiar with.

          • Fr0styMatt88 2 hours ago

            Pop-sci / self-help I feel is particularly egregious in this regard. Like you could take the entirety of many self-help books and summarise them into a few bullet points.

            Though having said that, if the ultimate goal of writing is to transfer one person’s experience of human thought to another, then the filler often makes sense. They’re trying to take you on the same mental journey that they went on. At least that’s the good-faith interpretation.

            I think filler is also akin to the difference in experience between listening to an audiobook at 1x speed vs say 3x speed. The slower pace gives your brain time to work.

            But I totally agree, once you know a bunch about a subject the filler becomes unnecessary.

  • JamesTRexx 11 hours ago

    Text is my favourite minimalistic medium. I keep a minimum eye on regular news through teletext and tech news via Slashdot and here because there are barely any distractions from the core content.

    It's also very flexible in that I can immediately return to a previous sentence without needing intermediate steps like rewinding a video or audio format. I can copy parts into another document for reasons. It's easier to search. This is also what makes learning from a book so much better than video (besides not needing batteries for it).

    • mghackerlady 6 hours ago

      How's slashdot nowadays? It just seems like hacker news if it was mirrored on an ad infested site that'll prolly give you malware

      • JamesTRexx 4 hours ago

        Someone else also mentioned advertising, yet even when I disable uBlock and allow everything with eMatrix (on Pale Moon), I see nothing of that. Maybe it's the excellent karma I have there.

    • volemo 10 hours ago

      But a book is neither searchable, nor easily copyable. :/

      • taeric 6 hours ago

        I would focus a little differently from the folks talking about the technological copies that are possible. Copying people and things is just somewhat natural for people to do. And yes, you can somewhat copy a performance that you see.

        But that is far far harder to judge your progress and ability on compared to copying a text over and seeing if you can keep the same structure and rhythm. The proliferation of cameras have changed this some, of course. But it used to be a thing that you would try and rewrite from memory some poems that you were studying for school.

        Oddly, what is really killing this, I think, is the new idea that so much in life should be permanent. Notebooks are where you think outloud and you should expect most of your thoughts to be transient and not worry about holding on to them. Computers completely break that with people wanting a permanent and indexed collection of all of their thoughts.

      • mold_aid 10 hours ago

        I guess the latter depends on your standards for "ease" and the former your ability to find an "index"

      • t-3 10 hours ago

        OCR exists, and the vast majority of new books are developed on computers and are available in a searchable and copyable format. Ebook software for research and collaboration is not as developed as software purely for linear reading, but there's no huge blockers.

        • volemo 9 hours ago

          GP is obviously talking about regular paper books:

          > besides not needing batteries for it

          • JamesTRexx 4 hours ago

            Actually, analogue and digital versions. Both have their pros and cons.

      • squigz 10 hours ago

        Ebooks are

  • RunSet 5 hours ago

    Isaac Asimov, "The Ancient and the The Ultimate", The Magazine of Fantasy and Science Fiction, January 1973

    https://archive.org/details/Fantasy_Science_Fiction_v044n01_...

  • teekert an hour ago

    Boring books? Sure I grab the phone. I’m probably as addicted as anyone. Bobbiverse? I drop the phone and read all five parts during any spare minute I have.

    So there’s that anacdote.

    • Insanity 5 minutes ago

      I finished the first two bobbiverse books, then got sidetracked during the third book (reading Guns, Germs and Steel) and am now on a history/biology binge instead.

      But that said, the first two were great books and I'll get back to the third book once I've finished my non-fiction cycle. (I tend to go back and forth lol)

  • ksherlock 3 hours ago

    Back before written deeds and the county clerk keeping track of land ownership, it was handled by memory. So they would have a young boy witness the land transfer, on the theory that if there was a dispute 30 or 40 years into the future, he could testify that the transfer happened. And to help him remember, they would nail him in the 'nads. Point being, dudes getting nailed in the 'nads has a rich historical tradition that pre-dates writing.

  • ofalkaed 7 hours ago

    What is dying when it comes to text is entertainment and some areas of non-fiction, things which really are not the strength of written language; it is capable of these thing but other mediums are far better at it, but even in those areas it has some strengths and ability which other mediums lack. The primary strength of written language is communication, it removes the abstraction and all those things which hinder communication like the look of frustration on my face being taken as frustration with the person I am speaking to when it is really frustration with my own difficulties in expressing what I want to express and find those right words which will not be taken any other way than as I meant them.

    Writing is not dying and is not going to die anytime soon, people use it more than they ever have for communication in this texting and emailing world and writing will be continued to be used for those areas where it is undeniable king. What can explore the inner world of people better than the written word? what can develop and explore idea to the extent and depth of the written word? All those unfilmable books that keep being read are works which exploit the strengths of the written word to express things which no other medium can without a great deal of abstraction and becoming so experimental that only a tiny niche can appreciate them and a much smaller niche than the niche that is literature.

  • BinaryIgor 3 hours ago

    "Perhaps there are frontiers of digital addiction we have yet to reach. Maybe one day we’ll all have Neuralinks that beam Instagram Reels directly into our primary visual cortex, and then reading will really be toast."

    Even then, smart people will care about dissecting ideas, explore new concepts and broaden their understanding - and for most of it, Text Is King.

  • Shellban 6 days ago

    Another advantage of text over the long-term: it is accessible for discussion.

    Let us say that you want to analyze, say, drinking culture in Ireland. You could write documentary on it, or do a fictional character study. However, those require actors, camera equipment, editing tools and time, and it generally extremely expensive and time consuming. A quick TikTok video may be a bit cheaper than a full-scale film, but still needs some of that equipment and cinematography skills.

    Music is not much better. You need skills in singing, translating ideas of rhythmic lyrics, as well as supplies for instruments.

    Writing, however, is simple. At minimum, all you need is paper and skill in articulating ideas. Almost anyone worthy to rationally ponder a topic already has the skills to put it to paper (assuming that they have gone through a proper First-World education and know reading and writing).

    Text is also one of the easiest to share. A picture is worth a thousand words, but that poses problems in sending all that information. Plain text, however (or even most rich-text formats) can be transferred to anyone over almost any protocol, even rudimentary ones such as word-of-mouth. Ideas shared through text can be sent at an unrivaled pace.

    • Cthulhu_ 9 hours ago

      This is why I think all video content should have auto generated transcripts for various reasons; subtitles, auto translations, but more importantly index- and searchability.

      You can't expect anyone to view 20 million videos a day to find trends in current day video discourse. In theory machines could do it, but it costs a fortune. But 20 million text transcripts? That's doable on someone's local machine.

      • pixl97 6 hours ago

        >subtitles, auto translations, but more importantly index- and searchability.

        Google has this all for themselves, but they don't seem to give anyone else the ability to access the data easily so the last two points are a yes for them and a no for you.

    • carlosjobim 6 hours ago

      Talk is even easier. You just need to press record. Or not even that, go and talk with people or scream at people.

      Talking has always been superior to text, and most of the problems of industrialized society is that the majority of people have become psychotic brained by thinking that the written word is higher than the spoken word. The spoken word is of course superior, and has always been.

  • ifh-hn 4 hours ago

    I understand the first paragraph is set to draw you in but honestly I was thing with every sentence: speak for yourself. None of it describes me. It's also not my experience in general, but maybe me and those around me are odd?

    • ternaryoperator 4 hours ago

      Well, given the detailed statistics re reading in the US, I think she is speaking for more than herself, no?

  • yomismoaqui 9 hours ago

    In an LLM world text will also be is king.

    Sure, LLMs can understand images and video, but when you make your program spit debug text you make it easier and faster for Claude Code to iterate on it and fix any problems.

    See how much value does a text UI program like Claude Code provide, it really doesn't need anything else than cannot be done in a terminal.

    • xnorswap 9 hours ago

      > it really doesn't need anything else than cannot be done in a terminal

      I strongly disagree with this.

      Claude-code would be super-powered if it had a better grasp of running processes without logging output. Imagine if it could somehow directly trace running programs, spotting exceptions and gauging performance in real-time.

      It would be super-powered if it could actually navigate around a code-base and refactor through language servers without having to edit files through search & replace.

      Imagine if instead of code, the program was first compiled to an Abstract Syntax Tree and claude worked directly on that AST instead of code.

      Never a misplaced semi-colon* or forgotten import directive.

      It needs a fundamentally different model to an LLM to operate it, but I'm convinced that thinking that Text is the endgame is a form of blub.

      It's where we are now, and it's working very well, but it shouldn't be considered the long term goal. We can do better.

      * To be fair, this one hasn't been an issue for a while now.

      • furyofantares 9 hours ago

        For small games I work on I make sure claude (well, codex cli) can produce screenshots of whatever screen it's working on and evaluate them. It has some instructions on using codex exec (claude -p) to use a clean instance for evaluation, so it can pass a screenshot and description of expectation and get a pass/fail and description of the failure. The main agent can also just view the image but for things with a clear pass/fail I prefer it invoke a clean context.

  • smartmic 9 hours ago

    Not all reading is the same. In other words, I wish this article had differentiated between different types of reading. For example, I read that many young adults have picked up reading "new adult" genre books. They enjoy the physical experience of an analog medium and consume one edition after another of popular series. This sounds fine at first, but the content is problematic. These books are not literature, and they may convey problematic views of behavior. For example, they may perpetuate outdated views of relationships between men and women, portraying them as unequal and reproducing clichéd stereotypes from the last millennium.

    In short, the article focuses only on the amount of reading, but the content is also important. This should be part of the equation.

    • b112 9 hours ago

      I see no reference to this in the article. Nor have you explained why these books are "not literature". This sounds like someone looking at a piece of art, and saying "that's not art".

      As we're referencing young adults here, they already have a degree of understanding of the world today. Reading of the past, gives historical context to how the world is today, to why the world is as it is today. I'd have hoped they'd been well exposed to such things in school, and you can be absolutely sure they've been exposed to such things in movies, or music (have you heard some rap music?), or.. you know, this thing called the Internet.

      In 12 seconds I can find more untoward content on the Internet, than I could in an entire library or book store.

    • coffeefirst 7 hours ago

      When I was that age I read a lot of science fiction series. I had friends reading what they called “trashy romance”—they knew it was in no way realistic. This was also during peak Harry Potter, which is literary street food, and I say that as a compliment. Most of us read other stuff too, but realistically, dense English lit was confined to English class.

      So this isn’t new and I don’t see the problem.

      As for the “views,” by this standard kids shouldn’t read A Tale of Two Cities because it encourages beheadings.

      • patrickmay 5 hours ago

        Upvote for "literary street food." Thanks for that.

    • mghackerlady 6 hours ago

      Books portraying problematic behaviour doesn't mean it agrees with them, Jesus it seems like liberals and pseudo-progressives have adopted the right mindset and vocabulary of leftists and actual progressives while clinging onto their reactionary puritan sensibilities, this time saying something is "problematic" instead of demonic

  • wosined 10 hours ago

    As I counter claim to the one that today is more recorded than ever, one could suggest that these recordings are not guaranteed to last long, not even the span of one lifetime.

  • andrewshadura 2 hours ago

    Referring to a recent debate on HN, if text is king, what is queen?

  • scandox 5 hours ago

    Elite people don't take books as seriously anymore. That's what's happening. The prestige of serious books is diminishing. The referencing of serious books in mainstream culture is diminishing. If 8 billion people all read one shit book that's all well and good - literacy is saved. But if the people who currently influence events do not read good books, care to be seen to read good books and consider the opinions of the writers of good books important ... then I think it's not good.

  • boredemployee 11 hours ago

    >> Books are disappearing from our culture, and so are our capacities for complex and rational thought.

    are they? maybe it's a cultural thing or maybe the author's perspective is from 1st world countries. here where I live ppl can't stand reading books on digital devices (not counting tech bros in my N)

    • mghackerlady 5 hours ago

      It's not people moving to ebooks, the amount of people I know personally who are proud of never having read a book for pleasure or not having done so in a very long time is absurd. Today's high schoolers struggle to read at a 6th grade level, and don't see that as an issue since literacy is seen in a similar way to vinyl records (something archaic and pointless that a rare few still enjoy but has largely been replaced by modern technology)

    • Cthulhu_ 9 hours ago

      It's just the introduction that highlights the "reading is doomed!" narrative, the rest of the article says it's not actually so bad.