Black Mirror shit. Prices change subtly on e-paper signs depending upon who's nearby within the store aisle, moment-to-moment. Just imagine some poor brown mother begging a pretty white lady to buy some infant formula for her since she gets a much lower price. (Yes, the catastrophization.)
But in reality, coupons are offered to people selectively to accomplish the same thing without leaving clear evidence to rage against.
Black Mirror shit. Prices change subtly on e-paper signs depending upon who's nearby within the store aisle, moment-to-moment. Just imagine some poor brown mother begging a pretty white lady to buy some infant formula for her since she gets a much lower price. (Yes, the catastrophization.)
But in reality, coupons are offered to people selectively to accomplish the same thing without leaving clear evidence to rage against.
Here's an example of dynamic pricing (at the end):
https://youtu.be/rVlT3uHlNAg?si=Rbjw4y2vP3Psrlc9
It usually works this way, charging more to people who are less price sensitive.