The Suppliers Behind the Apple Pencil Pro

(quartr.com)

30 points | by o4c 8 days ago ago

15 comments

  • WillAdams 14 hours ago

    I still wish that Apple had just licensed Wacom EMR --- as it is, I have to use a Wacom One w/ my MacBook so that it will fit in w/ my Samsung Galaxy Note 10+, Book 3 Pro 360, and Kindle Scribe (all of which use the same Wacom EMR stylus technology).

    • dotancohen 13 hours ago

      I'm with you in this one. I'm using an S24 Ultra with the EMR pen right now. Same pen works with my Boox E-Ink tablet.

      And I have an EMR pen collection to rival my fountain pen collection. Any device I buy must support them.

    • mrkpdl 13 hours ago

      Do EMR pens generally support barrel rotation? No barrel rotation would rule them out for my use case (painting and illustration/being able to rotate the brush head)…

      • WillAdams 12 hours ago

        The Intuos/Cintiq pens do.

        Time was, Wacom did a variety of stylus shapes/designs ranging from tracing pucks for CAD to airbrush-like ones which mimicked the dual action setup on high-end units.

  • delta_p_delta_x 13 hours ago

    It's worth noting that the overwhelming majority of suppliers in this list are domiciled in Europe, which has quite the monopoly over the MCU, custom IC, control logic, and power IC market.

  • mikestew 13 hours ago

    Oh, FFS, let’s at least link to the original information instead of this AI slop: https://www.ifixit.com/Guide/Apple+Pencil+Pro+Chip+ID/173106

    At least that has part numbers and stuff.

  • nerdsniper 13 hours ago

    This is obvious AI slop and should be flagged. No part numbers were even identified.

  • not4uffin 14 hours ago

    I somehow forgot that the Apple Pencil Pro was a real product.

    At first, I thought this story was satire/fake.

    • ChrisMarshallNY 14 hours ago

      It works extremely well. I have a couple of Pencil Pros (both generations), and a couple of iPads.

      I haven't used the Wacoms, though, so I have no comparison points.

      I find that it works almost miraculously. I'm an artist (as is my wife), and we find it's almost perfect.

      • amelius 13 hours ago

        Wacom EM-resonance works better in many ways.

        • ChrisMarshallNY 11 hours ago

          Cool. I don't know. I have an old Wacom Bluetooth tablet, and it had a noticeable lag, but it was also quite old.

          The lag -even milliseconds- can be enough to ruin the experience for an artist. The iPad/pen lag is not noticeable. That said, I think the graphics app probably has more to do with it, than the hardware.

          I think "faceless" wired Wacom tablets had no noticeable lag at all (we had a couple, at my old job). I have never used one of their Cintiq tablets, though.

  • neuroelectron 13 hours ago

    $130 is a lot of profit for a plastic stick and outsourcing increases that to the maximum. With this cash flow, they can deny skill to competitors with strategic hiring.

  • RicoElectrico 14 hours ago

        Collaboration fuels innovation: Apple's reliance on specialized third-party suppliers, such as TSMC and Bosch, enables it to focus on refining design and user experience while leveraging the technical expertise and R&D of its partners for advanced components.
        Outsourcing is a strategic necessity: The complexity and cost of producing certain components, such as chips and sensors, make it impractical for Apple to develop everything in-house. By outsourcing, Apple taps into specialized knowledge while staying competitive.
        Suppliers are key to Apple's success: Companies like SiTime and Texas Instruments provide essential components that allow the Apple Pencil Pro to deliver high performance, showcasing the importance of Apple's global network of partners.
    
    Excuse me, this is how almost every high tech company works? Feels like an LLM wrote it, especially considering how empty it is, reiterating the same thing 3 times with different buzzwords.
    • RicoElectrico 14 hours ago

          At the time, Intel believed the mobile phone processor market was too small to justify the immense R&D investment required to deliver on Apple's request. Designing chips is an incredibly costly endeavor, and Intel assumed that the volumes wouldn't be large enough to cover those costs. In hindsight, this decision would go down as one of the biggest missed opportunities in business history. Otellini later admitted that Intel had drastically miscalculated, underestimating potential demand by 100x.
      
      Admittedly this one is funny given the "Intel lifecycle" as my colleagues who are Intel alumni put it: acquire a company for a mountain of cash (much more than it'd cost to develop an SoC back in 2000s) only to fumble its potential. And the current CEO might be continuing this lunacy if rumors about AI startup acquisition are true.
  • Mistletoe 14 hours ago

    Apple Pencil Pro sounds like an SNL skit roasting Apple.

    > Apple Pencil Pro adds even more magical capabilities to help bring your ideas to life. New advanced features make marking up, taking notes, and creating a masterpiece more intuitive than ever.