It would be great if some of the anti-Telsa crowd could turn anti-billboard. Some of the billboards are so bright and obnoxious. Electronic billboards in public spaces should be as illegal as shitting on the street.
Never mind billboards. Once people realize they can replace their girlfriend's face with Margot Robbie augmented reality is going to become very popular.
There's now boat billboards that are the same way. Wanna enjoy a nice day at the beach? Too bad, someone parked a boat just offshore blasting a million lumens of alcohol ads straight into your eyeballs
I have long predicted that someone will come up with a popular AR/VR filter that selectively replaces people (of a certain look, ethnicity, gender) with something else (modifying them or just removing them), which will put the last nail in the coffin of shared reality
I can understand you thinking it's sad (it is), but I really can't understand not thinking people would want it. Look at camera filters. There's even a "touch up" feature in Zoom. Of course people would want it. Nothing about the way people's revealed preferences would lead me to believe this wouldn't get used by a lot of people.
Does anybody have any interest whatsoever in AR? It seems to be an entirely corporate pushed thing, probably as a means of opening up a new domain of monetization. But in real life, and even on the internet for that matter, I've found practically nobody who has any interest in it whatsoever.
Yeah yeah - 'if I asked people what they wanted, they'd have said faster horses', but if they knew what cars were that quote wouldn't exist. Everybody knows what AR is, a sizable chunk of people have tried it, and nobody seems to want it. If there were some ultra high end AR goggles for $10, I still wouldn't buy them (sans obvious angle shoots like reselling/repurposing the hardware or just pack-ratting it away in a closet).
The reason I mention this is because of this paradox where everybody assumes its success, but nobody has any interest themselves in using it. I think this is because AR is just about literally always a part of sci-fi and so we kind of assume well it must be what the future holds. But it seems like one of those many ideas that sounds way better than it actually turns out to be in real life.
Some states in the US have laws regulating the brightness of billboards and how frequently they are allowed to change the image on them if they're visible from a highway. Of course, that requires someone to enforce the law, and the billboard lobby is one of the most effective at getting their way.
I've traveled to Hawaii (specifically the Big Island) several times and drove H19 countless times between Kailua-Kona and Waikoloa. For about 30 minutes you are driving through old lava fields with a view of the ocean, some goats and the other cars on the road. I've never realized the lack of billboards and I thank those responsible for that. I can imagine that drive inundated with billboards if it was allowed. Trying to sell sunset cruises, sunscreen and your next time share.
Not to disparage Stijn's efforts, but he's about a quarter century late to the AR ad-blocking game: when Steve Mann came give a talk at the University of Waterloo whilst I was an undergrad there (circa 1997–2000), one of the applications of his wearable computer that he demonstrated was the ability to recognise and block ads on posters and billboards.
Of course at the time the computing power needed just to do the image tracking was far in excess of what could be carried on his person, so it involved a (possibly pre-WiFi) radio link to a lab network of graphics workstations, and as far as I know the software wasn't doing any kind of AI ad identification, but only matching pre-tagged ad images (or maybe just tracking the physical locations of the user vs the known location of the ads, via GPS + INS + video tracking).
It was nevertheless an exceedingly impressive demo that it has taken quite some time to make a significant improvement on.
I read your comment as praise for Stijn for having made a somewhat practical and working prototype for a concept that could only be demoed in the most resource intensive and clunkiest ways 25 years ago.
Steve Mann's demo was I'm sure impressive, still the idea in itself is absolutely trivial (looking for ways to hide ads started the very day ads were born) and it all comes down to the execution.
"What type of irresponsible uses do you see for this technology, professor?"
"Uh, I think, like, advertising. Like that, that type of thing. One of the things that I'm trying to do is, is design filters to filter out advertising, so that when you're walking around, you could filter out real world spam. You know, already we already have spam in the real world such as billboards, and things like that. So, what I envision is that the mediated reality could be used to filter out the spam."
> One of the things that I'm trying to do is, is design filters to filter out advertising, so that when you're walking around, you could filter out real world spam.
Instead, I totally expect Meta and the Quest X to not block ads, but replace any IRL ads with targeted ads. You will not be able to turn this off. Instead, they could Black Mirror it and highlight each ad found and force you to stare at it for at least 5 seconds so the impression will count. If you don't, it'll just blank out everything else except the ad.
Whenever the tell-all memoir of the next Meta AR ad executive comes out in a few years, I hope they credit your comment for giving them the inspiration of how to implement the Torment Nexus
He was my prof in undergrad. He was pretty much half insane; sometimes he would stop talking mid sentence and just stare at the class for a bit. He would do this even on days where he wasn’t wearing the glasses. Such a strange course. Did learn some cool things though.
This reminds me of Douglas Adams' The Restaurant at the End of the Universe.
Joo Janta 200 Super-Chromatic Peril Sensitive Sunglasses have been specially designed to help people develop a relaxed attitude to danger. At the first hint of trouble, they turn totally black and thus prevent you from seeing anything that might alarm you.
All current AR glasses are fundamentally designed to see the real world with existing light, as opposed to XR (mixed reality) glasses that block out all existing light from reaching your eyes and create a real-time "passthrough" video feed. So AR glasses can't really block any real world ads, can only place an annoying overlay on them. It'd work with XR glasses but no one wants to walk around in the real world with those on.
Maybe someone will invent an electrochromic layer on AR glasses that can selectively block light at individual pixels (rather than darken the whole lens, as current electrochromic layers on some AR glasses do)... that's when RealWorldAdBlock would actually be viable.
Unfortunately there are some real problems with that. Imagine a pair of regular glasses with a small dark rectangle on the lens. Do your eyes see the nice sharp edges of the rectangle? Nope, they just see a dark blob because it's too close to focus on.
In the same way, even pixel perfect darkening has the same problem. You don't see a nice cutout, you see a blurry blob.
Why is a blurry blob that big a deal? In theory a headset could use the focused additive display to draw passthrough video in the blurry regions that should not be darkened to provide a crisp blackout edge at a natural brightness.
If there’s a future vision pro that’s half the weight and bulk… I could easily see people walking around with one. They would be unusually oversized sunglasses by then.
IRL augmented reality adblock is only required because companies can make our environment worse by eyesores of billboards and other horribly intrusive garbage.
And our respective governments primarily let the companies do this. And since it is a tragedy of the commons situation, governments SHOULD be involved to make sure the primary tragedy isn't invoked...
But the primary tragedy has been invoked (invasive ads everywhere, making our environment and living worse), so we waste massive amounts of money on an overly expensive individualist solution (AR goggles).
A few years ago I noticed that my polarized sun glasses happens to block out most public screens. A bit annoying when trying to read the screen about when the next train will arrive (they're prescription, so hard to read without), but nice side effect with the ads on the platform.
I imagine something that is half They Live and half Shockwave Rider. What if billboards were replaced or supplemented with negative information at the advertiser?
I really wanted to like They Live especially after having watched The Pervert's Guide to Cinema. Similar with The Thing which is also directed by John Carpenter. Both movies start really strong and then just descend into pointless violence. Anyway, I digress ...
That's the point of the movie. Nada got played, and he played himself. It was sound and fury, but it signified something, because it's a movie, not a documentary or fable. Sometimes there's not a sensible ending. Nada didn't get a good guy ending because good guys don't exist the way Nada thought they did.
Nada is not smart. He's a useful idiot. I think that like The Thing, They Live is pretty ideological and subversive, but it's also just a weird campy movie. It's a genre flick, but there's a reason it's a cult classic. Just like Zizek and his guide to cinema, Carpenter knows how to make iconic quotable expressions involving a camera.
> start really strong and then just descend into pointless violence
This has me thinking about more broadly what kind of real world manipulations AR / XR technology could do. There's a lot of harmful / dystopian ideas that come to mind and curious what kind of research there is on harm protection.
The outcome seems more invasive or harsher to the eye than the actual adverts. I think you'd want something that does some kind of generative fill that's low key not noticeable.
The Steve Mann Version from a while ago replaced the ads with useful information, like maps of the local area or your latest messages, shopping list, to do list items etc.
So we are just going to pretend things are not wrong? If this continues, there will come a time when people will have to buy glasses just to look at clean sky because there will be 100s of 1000s of satellites launched into space.
How long are we going to believe in the fantasy world where things just look okay but in reality they aren't
Satellites, I don’t really mind them. They are far enough away that they look like shooting stars or something. Actually, they can look quite nice sometimes. The main risk is that some people might make false wishes upon them, I think.
However if we get orbital advertisements… that would be very annoying.
I've wondered for some time about the privacy impact of AR glasses and how people could opt out in the real world from being captured and analyzed by other's use of AR glasses in a public setting. Similar to how Google StreetView would blur the faces of people it inadvertently captured. In a more extreme example, high school locker rooms and Japanese sentō come to mind. Even the wearer could be vulnerable as they use a restroom throughout their day.
I just realized AR is dead as it always has been outside of work-world and entertainment purposes. Unless we become deeply unsocial, no one is wearing AR gear everywhere they go.
I’d rather we just get rid of them and stop shoving stuff in peoples faces. Thankfully most country have nowhere near the amount of billboards that seem to plague the USA
Nice if that was how it turned out. But AR glasses are hardware. And a few companies (say, Apple) have demonstrated that draconian control over the gates to walled-garden hardware can be very profitable.
Nobody will buy glasses that block some of the ads; but I would pay for something that blocks all ads everywhere, including when I'm at a friend's house watching TV or YT and they don't have an ad blocker.
Glasses that block none of the ads have other purposes and are light to wear; I'm guessing ad-blocking glasses would be bulkier and pricier so they would have to have something to show for it.
Also, on the web (on non-Google browsers) uBlock Origin is still undefeated so the adtech folks adaptability is debatable.
These threads turn into a competition to be the least tolerant of advertising, but I think it's excessive.
Everything about Google and the innovation of surveillance in advertising is horrible.
But when it's non personalized, people forget that their interests can easily be aligned with the advertiser's. It's information. We're adults and can treat it appropriately. It's good to know if X movie is coming out or X pizza place just opened. It doesn't mean we're stupid enough to take the claim about how great the product is literally. We can compartmentalize that part as biased.
I don't go on a first date and get hostile when the girl tries to say something good about herself.
> Hyper-Reality presents a provocative and kaleidoscopic new vision of the future, where physical and virtual realities have merged, and the city is saturated in media. If you are interested in supporting the project, sponsoring the next work or would like to find out more, please send a hello to info@km.cx.
If his execution is right he can set himself up for leading the next tech counter culture. I'm against everyone knowing everything about me to the point they show me everything I want but don't need.
This is one of the most unhinged replies I have seen here in a while. The guy doesn't even work at Twitter. He seems to work for an IT-consultancy in Belgium.
It would be great if some of the anti-Telsa crowd could turn anti-billboard. Some of the billboards are so bright and obnoxious. Electronic billboards in public spaces should be as illegal as shitting on the street.
Never mind billboards. Once people realize they can replace their girlfriend's face with Margot Robbie augmented reality is going to become very popular.
I lived in Sao Paulo when billboards were banned (2010). It was amazing.
Billboards in the US are wild to me. The craziest, flashiest shit, straight into your eyeballs while you're trying to focus on the road.
It’s a great example of how ‘the market’ sucks at externalities. We just accepted that you can pay to spam people’s visual field.
There's now boat billboards that are the same way. Wanna enjoy a nice day at the beach? Too bad, someone parked a boat just offshore blasting a million lumens of alcohol ads straight into your eyeballs
I have seen a couple different videos showing off drone-carried ads in the sky. It's infuriating.
The market is great at externalities. It's finding new ones to exploit all the time.
Not so great for the rest of us though.
A million people a year die from fossil fuel pollution
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Like anything else in life, once you get used to them, you no longer see them.
A fun fact is billboards are banned in Vermont, Maine, Hawaii, and Alaska.
They have moving ones on cars too.
The ones that get me are the billboard barges on Miami Beach. Like at least biplane banners have some charm.
Pollution, advertising, and extra traffic all in one! Puke.
Can't look at your phone, but look at this!
I have long predicted that someone will come up with a popular AR/VR filter that selectively replaces people (of a certain look, ethnicity, gender) with something else (modifying them or just removing them), which will put the last nail in the coffin of shared reality
> Once people realize they can replace their girlfriend's face with Margot Robbie augmented reality is going to become very popular.
I assume this was said in jest because I can't imagine anyone seriously wanting that.
I can understand you thinking it's sad (it is), but I really can't understand not thinking people would want it. Look at camera filters. There's even a "touch up" feature in Zoom. Of course people would want it. Nothing about the way people's revealed preferences would lead me to believe this wouldn't get used by a lot of people.
Why would something like that not be the next evolution of makeup
One applies makeup to oneself, not to other people. Or do you think it's okay to put makeup on other people without their asking you to?
The makeup equivalent would be someone broadcasting instructions to everyone else's AR about what filters to use for them.
The "improved" version would be sending different filter instructions to different people's AR.
Because it's sad as hell, and I just realized I'm strengthening your argument instead of countering it. It probably will go in that direction.
Does anybody have any interest whatsoever in AR? It seems to be an entirely corporate pushed thing, probably as a means of opening up a new domain of monetization. But in real life, and even on the internet for that matter, I've found practically nobody who has any interest in it whatsoever.
Yeah yeah - 'if I asked people what they wanted, they'd have said faster horses', but if they knew what cars were that quote wouldn't exist. Everybody knows what AR is, a sizable chunk of people have tried it, and nobody seems to want it. If there were some ultra high end AR goggles for $10, I still wouldn't buy them (sans obvious angle shoots like reselling/repurposing the hardware or just pack-ratting it away in a closet).
The reason I mention this is because of this paradox where everybody assumes its success, but nobody has any interest themselves in using it. I think this is because AR is just about literally always a part of sci-fi and so we kind of assume well it must be what the future holds. But it seems like one of those many ideas that sounds way better than it actually turns out to be in real life.
I wouldn't mind a subtle HUD if I need to find my way to some place. Sure beats having to peer at my phone.
Otherwise... Eh. I don't care enough. Yet.
is it still sad if it's just a younger version of your wife instead of a different person?
that's basically just make-up, as the GP said
It's only not sad if she asks for it.
You don't put makeup on other people without first asking and receiving permission.
If you don't see this, I don't know what else to say
You own a Tesla don't you?
Some states in the US have laws regulating the brightness of billboards and how frequently they are allowed to change the image on them if they're visible from a highway. Of course, that requires someone to enforce the law, and the billboard lobby is one of the most effective at getting their way.
Beyond regulating brightness, 4 US states ban billboards entirely. (Hawaii, Alaska, Vermont, & Maine)
I wonder if that's related to them having nature / vista tourism as a major source of revenue.
I've traveled to Hawaii (specifically the Big Island) several times and drove H19 countless times between Kailua-Kona and Waikoloa. For about 30 minutes you are driving through old lava fields with a view of the ocean, some goats and the other cars on the road. I've never realized the lack of billboards and I thank those responsible for that. I can imagine that drive inundated with billboards if it was allowed. Trying to sell sunset cruises, sunscreen and your next time share.
Sure but also citizens that value those aspects of their locale are probably the driving force.
Not to disparage Stijn's efforts, but he's about a quarter century late to the AR ad-blocking game: when Steve Mann came give a talk at the University of Waterloo whilst I was an undergrad there (circa 1997–2000), one of the applications of his wearable computer that he demonstrated was the ability to recognise and block ads on posters and billboards.
Of course at the time the computing power needed just to do the image tracking was far in excess of what could be carried on his person, so it involved a (possibly pre-WiFi) radio link to a lab network of graphics workstations, and as far as I know the software wasn't doing any kind of AI ad identification, but only matching pre-tagged ad images (or maybe just tracking the physical locations of the user vs the known location of the ads, via GPS + INS + video tracking).
It was nevertheless an exceedingly impressive demo that it has taken quite some time to make a significant improvement on.
I read your comment as praise for Stijn for having made a somewhat practical and working prototype for a concept that could only be demoed in the most resource intensive and clunkiest ways 25 years ago.
Steve Mann's demo was I'm sure impressive, still the idea in itself is absolutely trivial (looking for ways to hide ads started the very day ads were born) and it all comes down to the execution.
Came into this thread looking for a mention of Steve Mann! Man was ahead of his time. More on his 'Visual Filter' and more here http://www.wearcam.org/ieeecomputer/r2025.htm
If the processing was too much to the on device before, then Stijn might be just on time, rather than late.
Awesome that you got to meet him, I remember reading about EyeTap on Slashdot around that time and thought he was onto something.
https://en.wikipedia.org/wiki/Steve_Mann_(inventor)
Steve Mann explains the EyeTap (2010)
https://www.youtube.com/watch?v=DiFtmrpuwNY
43 Years of Wearable Computing and AR | Steve Mann | AR in Action (2017)
https://www.youtube.com/watch?v=vI9obFrfZ4Q
From 1996: Meet the man who invented a wearable computer
https://www.youtube.com/watch?v=fCco6FMCRmk
DEF CON 7 - Steve Mann: The Inventor of the So Called Wearable Computer (1999)
https://www.youtube.com/watch?v=HVquUd-MFtU
At around 5:05 in this video, someone is asking:
"What type of irresponsible uses do you see for this technology, professor?"
"Uh, I think, like, advertising. Like that, that type of thing. One of the things that I'm trying to do is, is design filters to filter out advertising, so that when you're walking around, you could filter out real world spam. You know, already we already have spam in the real world such as billboards, and things like that. So, what I envision is that the mediated reality could be used to filter out the spam."
> One of the things that I'm trying to do is, is design filters to filter out advertising, so that when you're walking around, you could filter out real world spam.
Instead, I totally expect Meta and the Quest X to not block ads, but replace any IRL ads with targeted ads. You will not be able to turn this off. Instead, they could Black Mirror it and highlight each ad found and force you to stare at it for at least 5 seconds so the impression will count. If you don't, it'll just blank out everything else except the ad.
Whenever the tell-all memoir of the next Meta AR ad executive comes out in a few years, I hope they credit your comment for giving them the inspiration of how to implement the Torment Nexus
He was my prof in undergrad. He was pretty much half insane; sometimes he would stop talking mid sentence and just stare at the class for a bit. He would do this even on days where he wasn’t wearing the glasses. Such a strange course. Did learn some cool things though.
This reminds me of Douglas Adams' The Restaurant at the End of the Universe.
Joo Janta 200 Super-Chromatic Peril Sensitive Sunglasses have been specially designed to help people develop a relaxed attitude to danger. At the first hint of trouble, they turn totally black and thus prevent you from seeing anything that might alarm you.
Early 2023, my first impressions of perplexity/LLMs were: this seems like the babelfish from Hitchhikers.
"So long, and thanks for all the fish."
All current AR glasses are fundamentally designed to see the real world with existing light, as opposed to XR (mixed reality) glasses that block out all existing light from reaching your eyes and create a real-time "passthrough" video feed. So AR glasses can't really block any real world ads, can only place an annoying overlay on them. It'd work with XR glasses but no one wants to walk around in the real world with those on.
Maybe someone will invent an electrochromic layer on AR glasses that can selectively block light at individual pixels (rather than darken the whole lens, as current electrochromic layers on some AR glasses do)... that's when RealWorldAdBlock would actually be viable.
Unfortunately there are some real problems with that. Imagine a pair of regular glasses with a small dark rectangle on the lens. Do your eyes see the nice sharp edges of the rectangle? Nope, they just see a dark blob because it's too close to focus on.
In the same way, even pixel perfect darkening has the same problem. You don't see a nice cutout, you see a blurry blob.
Why is a blurry blob that big a deal? In theory a headset could use the focused additive display to draw passthrough video in the blurry regions that should not be darkened to provide a crisp blackout edge at a natural brightness.
This is wrong. The last Magic Leap had see through frames with an additive display and an additional dimming layer to black out regions of the screen.
Why not?
If there’s a future vision pro that’s half the weight and bulk… I could easily see people walking around with one. They would be unusually oversized sunglasses by then.
IRL augmented reality adblock is only required because companies can make our environment worse by eyesores of billboards and other horribly intrusive garbage.
And our respective governments primarily let the companies do this. And since it is a tragedy of the commons situation, governments SHOULD be involved to make sure the primary tragedy isn't invoked...
But the primary tragedy has been invoked (invasive ads everywhere, making our environment and living worse), so we waste massive amounts of money on an overly expensive individualist solution (AR goggles).
A few years ago I noticed that my polarized sun glasses happens to block out most public screens. A bit annoying when trying to read the screen about when the next train will arrive (they're prescription, so hard to read without), but nice side effect with the ads on the platform.
I imagine something that is half They Live and half Shockwave Rider. What if billboards were replaced or supplemented with negative information at the advertiser?
I came here to post this exact comment and kick ass. And someone beat me to the comment
Hah glad someone mentioned it, whenever I hear about AR glasses I just think CONSUME
https://i.redd.it/ak5ejwle2li01.jpg
I really wanted to like They Live especially after having watched The Pervert's Guide to Cinema. Similar with The Thing which is also directed by John Carpenter. Both movies start really strong and then just descend into pointless violence. Anyway, I digress ...
That's the point of the movie. Nada got played, and he played himself. It was sound and fury, but it signified something, because it's a movie, not a documentary or fable. Sometimes there's not a sensible ending. Nada didn't get a good guy ending because good guys don't exist the way Nada thought they did.
Nada is not smart. He's a useful idiot. I think that like The Thing, They Live is pretty ideological and subversive, but it's also just a weird campy movie. It's a genre flick, but there's a reason it's a cult classic. Just like Zizek and his guide to cinema, Carpenter knows how to make iconic quotable expressions involving a camera.
> start really strong and then just descend into pointless violence
So it goes.
Artists tell the truth by first telling a lie.
This has me thinking about more broadly what kind of real world manipulations AR / XR technology could do. There's a lot of harmful / dystopian ideas that come to mind and curious what kind of research there is on harm protection.
The outcome seems more invasive or harsher to the eye than the actual adverts. I think you'd want something that does some kind of generative fill that's low key not noticeable.
Desaturating and removing movement would go a long way. That's what make them eye-catching.
The Steve Mann Version from a while ago replaced the ads with useful information, like maps of the local area or your latest messages, shopping list, to do list items etc.
It is sort of funny that he’s using Google’s AI to do it. Sorta like “I used the ad company product to block the ads.”
Or even more horrifying. Pay $X / month to avoid us unblocking these ads.
Or even worse, ads are just green screens, and Google will run auctions on why get filled in on your VR glasses based on AdChoices.
Hopefully if AR glasses become a big thing we’ll get conventional Linux window manager for them, and not have to deal with Android or Apple stuff.
So we are just going to pretend things are not wrong? If this continues, there will come a time when people will have to buy glasses just to look at clean sky because there will be 100s of 1000s of satellites launched into space.
How long are we going to believe in the fantasy world where things just look okay but in reality they aren't
Satellites, I don’t really mind them. They are far enough away that they look like shooting stars or something. Actually, they can look quite nice sometimes. The main risk is that some people might make false wishes upon them, I think.
However if we get orbital advertisements… that would be very annoying.
Several companies working on satellite projected sky ads
That's how you get another Unabomber
Some people already do. They just hold the screen in their hand.
Satellite clutter is a really tired Elon bashing talking point and it’s exhausting to shoe horn it into an article about AR
cmd-f shows one person in this thread bringing that name up, guess who it was.
Reminds me of Steve Mann's "mediated reality" stuff.
http://wearcam.org/
There was a Black Mirror episode along these lines, where people could block you from seeing them.
https://en.wikipedia.org/wiki/White_Christmas_(Black_Mirror)...
I've wondered for some time about the privacy impact of AR glasses and how people could opt out in the real world from being captured and analyzed by other's use of AR glasses in a public setting. Similar to how Google StreetView would blur the faces of people it inadvertently captured. In a more extreme example, high school locker rooms and Japanese sentō come to mind. Even the wearer could be vulnerable as they use a restroom throughout their day.
Wearable ad-blockers should mask ads with AI generated, scene correct dynamic autofill.
I think doing that dynamically and in real time is still too computationally expensive, but we might be getting close
Might be able to pregenerate something for known ad locations commonly encountered by the user.
I just realized AR is dead as it always has been outside of work-world and entertainment purposes. Unless we become deeply unsocial, no one is wearing AR gear everywhere they go.
Said ads should be replaced with useful, educational content
I’d rather we just get rid of them and stop shoving stuff in peoples faces. Thankfully most country have nowhere near the amount of billboards that seem to plague the USA
I'm seeing a very lucrative bidding war here:
- How much are AR owners willing to pay for blocking?
- How much are AdTech firms willing to pay to be unblockable?
That’s already happened with browser plugins. The one who accepts no bribes won.
Nice if that was how it turned out. But AR glasses are hardware. And a few companies (say, Apple) have demonstrated that draconian control over the gates to walled-garden hardware can be very profitable.
Nobody will buy glasses that block some of the ads; but I would pay for something that blocks all ads everywhere, including when I'm at a friend's house watching TV or YT and they don't have an ad blocker.
> Nobody will buy glasses that block some of the ads...
Aren't lots of people currently buying glasses that block none of the ads?
And "naturally", the adtech folks learn and adapt, so any all-blocking AR glasses you buy today will get worse over time.
Glasses that block none of the ads have other purposes and are light to wear; I'm guessing ad-blocking glasses would be bulkier and pricier so they would have to have something to show for it.
Also, on the web (on non-Google browsers) uBlock Origin is still undefeated so the adtech folks adaptability is debatable.
That’s like saying people used to use browsers without an Adblock before adblocks were invented, therefore nobody would pay for an Adblock.
What? No, that's not the same at all (and on the web, the best adblock is free).
This is a fun demo implementation of a common idea.
Why isn't this a real thing for Android that would block out ads across all apps (e.g with overlay permissions)?
These threads turn into a competition to be the least tolerant of advertising, but I think it's excessive.
Everything about Google and the innovation of surveillance in advertising is horrible.
But when it's non personalized, people forget that their interests can easily be aligned with the advertiser's. It's information. We're adults and can treat it appropriately. It's good to know if X movie is coming out or X pizza place just opened. It doesn't mean we're stupid enough to take the claim about how great the product is literally. We can compartmentalize that part as biased.
I don't go on a first date and get hostile when the girl tries to say something good about herself.
Soon we'll need ad block for augmented reality, too.
https://www.youtube.com/watch?v=YJg02ivYzSs
> Hyper-Reality presents a provocative and kaleidoscopic new vision of the future, where physical and virtual realities have merged, and the city is saturated in media. If you are interested in supporting the project, sponsoring the next work or would like to find out more, please send a hello to info@km.cx.
> by Keiichi Matsuda | http://km.cx
> more at http://hyper-reality.co
It should replace the advertisements with art.
or pr0n
He should be doing dynamic inpainting instead. A red box is low effort in 2025.
If his execution is right he can set himself up for leading the next tech counter culture. I'm against everyone knowing everything about me to the point they show me everything I want but don't need.
No
Yes
red queen race
Very cool, but wake me when it ships in a real product.
Also, not for nothing, I find it hilarious that such a thing uses the world’s largest advertising company’s product to block ads.
I will be the first to buy this, but not based on Google’s AI. No thanks.
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This is one of the most unhinged replies I have seen here in a while. The guy doesn't even work at Twitter. He seems to work for an IT-consultancy in Belgium.
Calm down. He's a software engineer with an account on X, not a software engineer working on X.
Fully don't like elon but is it possible you need to touch grass and log off reddit/twitter