BYD quarterly sales beat Tesla for first time

(ft.com)

96 points | by leto_ii a day ago ago

125 comments

  • linkgoron a day ago

    I've been happily driving a BYD Atto 3 for ~6 months now. Very happy with it, its got a lot of nice software and hardware features, carplay/android auto works well, driving is nice and very smooth (especially on sport mode), and my daughter loves playing with the "strings" on the doors. The most glaring issue is the battery which is really its weakest part.

    Is it better than a Tesla? Probably not - there are clearly places in the software where I know that Teslas are more polished (e.g. the "360" parking view which IMO could be a bit better, although I feel like I'm parking in gta 2), and the acceleration won't blow your socks off. However, they're much cheaper and it's a good family car (for us) - definitely for the price.

    • teruakohatu a day ago

      > The most glaring issue is the battery which is really its weakest part.

      What are the issues? I thought BYD batteries were as good as they get?

      I am pretty sure Teslas sold in my country (NZ) have BYD batteries.

      • pclmulqdq a day ago

        If OP is comparing their experience in your BYD to Tesla's marketing material, that's not a correct comparison. Tesla battery ranges should generally be derated quite a bit to align them with how the rest of the industry measures range.

        • adriancr a day ago

          Perhaps subjective but in my own experience range on tesla is slightly more then what was rated.

        • jajko a day ago

          And that goes only for rather flat terrain and non-cold environments. Otherwise the discrepancies end up just like consumption of ICE engines in ads vs reality.

      • linkgoron a day ago

        Battery is fine by itself, but I'd say that the range is somewhere between 315-350km depending on terrain etc. Definitely not the 420km that's advertised. I knew this beforehand from reviews so it wasn't unexpected, but I'd be pretty angry if I didn't read about it from reviews before I got the car.

        For me it's fine as I still only charge once a week and I still have around 70%-80% usually, unless I visit remote relatives. I could probably stretch and recharge every other week if I really wanted to, but I prefer to have it ready as we sometimes do have longer drives.

        • porphyra a day ago

          Basically every electric car gets about 75% of its advertised range though. Except maybe the Porsche Taycan.

          • xster a day ago

            Rivians are very accurate

      • adriancr a day ago

        > What are the issues? I thought BYD batteries were as good as they get?

        BYD atto 3 that OP mentioned:

        - 420km wltp range on 60 kwh battery.

        Tesla model 3 rwd:

        - 554km wltp with 18" wheels - on 56kwh battery.

        so tesla is much more efficient while cost difference isnt that much at least in europe. (41k vs 39k)

        • basiccalendar74 a day ago

          you are comparing a sedan and suv though. byd seal is a better comparison to model 3

          • adriancr a day ago

            Allright,

            byd seal 46k euros, 570km wltp, 82.5kwh battery

            tesla model 3, rwd, long range, 46k euros, 702km wltp (18" wheels), 78.1kwh battery

            Tesla has quite impressive effiency... at same price with less battery...

            • nikau 14 hours ago

              What's real world side by side testing show?

              • adriancr 10 hours ago

                WLTP is a standardized test with real world conditions.

                It makes it easy to compare range under same conditions.

                if you want anything more I'm sure you can search yourself and come to any conclusion you want. Perhaps even share here if you want.

            • Neonlicht a day ago

              Tesla had to get the price down because of BYD.

              Competition is good!

    • darknavi a day ago

      > (e.g. the "360" parking view which IMO could be a bit better, although I feel like I'm parking in gta 2)

      FWIW Tesla doesn't have 360 parking camera support. They have a digital visualization and a few cameras pop up, but no full 360 camera setup.

      • zoover2020 a day ago

        TBH the 360° camera is not really missed if you know how to drive

  • Etheryte a day ago

    Only 7.9 percent of all of their sales is outside of China. They can generate fancy numbers galore on domestic soil where they have both production subsidies as well as government aid for buying said vehicles, but it's very unclear how they're going to fare outside of China.

    • ApolloFortyNine a day ago

      Only reason they wouldn't take off outside China is the astronomical tariffs the West are putting on Chinese cars (100% in the US).

      Though depending on the wording, they may be able to just build a plant in Mexico and take advantage of NAFTA. I can't tell from the whitehouse post on the tariff if it's tied to country of the manufacturer or just country of origin (usually it's origin).

      • dlachausse a day ago

        For me it’s not so much about the tariffs. Personally, I have concerns about driving a network connected car that is ultimately controlled by one of my country’s main geopolitical adversaries. There is a nonzero chance that if war breaks out between them, best case they spy on me or brick some functionality, and worst case they weaponize a software update to do something malicious.

        EDIT: Just to clarify, I would love to be wrong about these concerns, as there will be some who do purchase Chinese EVs. Also it is not about xenophobia, it is about geopolitics and cybersecurity. If someone can reply showing me how my concerns about the CCPs ability to weaponize these cars are unfounded, I would greatly appreciate it.

        • a day ago
          [deleted]
        • nujabe a day ago

          Isn't that a good thing? Personally, I would much rather be spied on by the CCP than the NSA.

          • dlachausse a day ago

            > Isn't that a good thing? Personally, I would much rather be spied on by the CCP than the NSA.

            Care to elaborate how being spied upon or worse by the CCP could be a good thing?

            Additionally, depending upon how any hypothetical CCP back doors get implemented, you might get the NSA and others spying on you as well.

            • nujabe 3 hours ago

              The objectives of the CCP are primarily geopolitical, they are not interested in handing over information to domestic law enforcement that relates to my personal life. Further they have limited jurisdictional reach, unlike the NSA.

          • solumunus a day ago

            What a foolish remark.

      • vitorgrs a day ago

        BYD is also building a factory in Brazil. It's almost ready (the deadline was later this year).

        The factory stays on the same place of an old Ford factory. Ford left...

        Fun fact: The street is called Avenue Henry Ford.

      • izend a day ago

        Including Canada (100%) affects the Tesla built in Shanghai that were being imported into Canada.

      • tim333 6 hours ago

        BYD have said they don't want to push export to countries where they are not wanted politically.

        They seem quite engineering focused which seems to be serving them well.

      • bhouston a day ago

        > ...they may be able to just build a plant in Mexico and take advantage of NAFTA.

        If Trump is elected, expect then NAFTA to be changed to exclude competitors to Tesla in some fashion. There is already a lot of expectations that a Trump win will heavily benefit Elon: https://www.nytimes.com/2024/10/29/business/economy/elon-mus...

        • bluGill a day ago

          NAFTA doesn't exist anymore. Trump replaced it with a "I can't believe it isn't NAFTA", I doubt he will reopen that again.

        • FileSorter a day ago

          God forbid a US automaker benefit for providing Americans jobs

          • dlachausse a day ago

            Exactly. People are all for globalization until it comes for their specific industry and job. I remember there being a great uproar and gnashing of teeth over the outsourcing of IT jobs to Asia back in the 90s and 00s, yet now there’s something wrong with protecting one of America’s remaining big manufacturing industries.

      • worik a day ago

        > Only reason they wouldn't take off outside China is the astronomical tariffs the West are putting on Chinese cars

        Doing very well in New Zealand and Australia

        The dealers doing even better with 200% markups....

      • echelon a day ago

        > Only reason they wouldn't take off outside China is the astronomical tariffs the West are putting on Chinese cars (100% in the US).

        They're dumping domestic overproduction on foreign markets. You do that long enough and you can weaken your foreign competitors in their domestic strongholds. This can destroy high-value domestic jobs, lead to atrophy of expertise, and is especially bad to "strategic" sectors of the domestic industrial base.

        Tariffs are a tool to protect domestic markets against dumping. Every other nation's automotive companies are free to compete in Western markets because they're not actively engaging in dumping. Their competition strengthens domestic rivals because it is fair and on equal footing.

        Australia doesn't care because it doesn't have a domestic automotive industry to protect, so Chinese overproduction is essentially just foreign subsidized stimulus to the Australian population.

        • Kon5ole a day ago

          VW's former boss mentioned in an interview that it took VW 3 times as long to make a car than it does for Tesla. So I think that while there may be some dumping as well, the main explanation is efficiency.

          A company that builds a robotic factory from scratch and that only makes electric cars will be able to make cheaper cars than one who already has a huge headcount of combustion car workers. Auto workers are unionised and often working in factories bound by political agreements. You can't just close the combustion engine plant or reeducate everyone to make electric engines, it's years of negotiations.

          If you start from scratch you don't have that problem, and you don't need to include that cost into the price of your cars.

          That said, it makes perfect sense for a civilised society to protect their workers while they are reeducated and reassigned to new work by blocking foreign competition. But only for a while, while going all-in on the required changes.

          Reality can't be ignored forever.

          • bluGill a day ago

            VW has also learned a lot about making cars over the years. Fit and finish is reportedly better on VW vs Tesla. (this is very hard to measure though - once someone buys something as expensive as a car they are not emotionally willing to admit they made a mistake and so they will tend to ignore problems with their own while piling on perceived problems with the other)

        • churchill a day ago

          Western cope never gets old. Western automakers had the chance to dominate international markets, but they stayed back at home, making overpriced cars for their captive audience of local buyers.

          Whenever competitors showed up, they laughed at them, before panicking when those upstarts starting challenging their market dominance. It happened with Japan, Korea, and now China.

          So, if you feel China competes unfairly, close off your markets. Countries without a local auto industry will accept Chinese EVs readily. BYD & co. will snatch American & EU automakers' foreign markets before they come home to swallow you alive by building factories in low-cost countries like Bulgaria, Mexico, & Brazil.

          Basically, the Toyota cycle will repeat itself because Western (esp. American) automakers spent hundreds of billions on share buybacks instead of R&D.

          • echelon a day ago

            That is a vast oversimplification that discounts the incredible geopolitical changes over the past 40 years.

            But at the end of the day, we're protecting our own interests.

            • churchill a day ago

              I understand - I'm not wishing evil on the West. I want prosperity for all humanity. All I'm saying is that it's shortsightedness and hubris that even got Western automakers (and businesses at large) to this stage. Rest on their laurels, not learning from history, assuming the good times will continue unabated.

              Just like Jack Welch and General Electric: financialize companies to the max, optimize for quarterly share increases, and earn billion-dollar bonuses. When the company inevitably collapses/shrinks after you retire, it's no longer your business.

              Whether it's China's foray into nuclear, wind power, carmaking, solar, etc., they simply copy existing Western designs and keep developing them diligently while the incumbents optimize for quarterly earnings.

              • IncreasePosts a day ago

                These complaints seem orthogonal to the question of China using dumping as a tactic to dominate a market. Even if you thought the US auto industry was very healthy and well run, it could still be existentially affected by a huge actor with near infinite money like the CCP dumping

                • churchill a day ago

                  Only one country can print the world's reserve currency from thin air and it's not China nor the CCP. Why doesn't the US counter-dump then? Spoil the rest of us with affordable EVs and hasten humanity's transition away from ICE vehicles.

                  • IncreasePosts 21 hours ago

                    How would you limit the blast radius to china? And still remain on good enough terms for all of the other trade that happens above-board?

      • tivert a day ago

        > Only reason they wouldn't take off outside China is the astronomical tariffs the West are putting on Chinese cars (100% in the US).

        Yeah, due to Chinese state subsidies and other assistance, China has a competitive advantage in automobile manufacturing as well as in many other areas. The US needs to show its commitment to free market principles and lets its auto industry die already.

        • thefaux a day ago

          That seems crazy to me unless we're prepared to rebuild our infrastructure to allow a majority of the populace to live car free. Otherwise completely eliminating our auto industry would be an enormous national security risk.

          • tivert a day ago

            > Otherwise completely eliminating our auto industry would be an enormous national security risk.

            But I have been told zealous adherence to free market dogma will guarantee national security, without explicitly considering it!

            [Also, I'm being sarcastic. I thought people would pick up on the double-standard in my original comment, but I guess free marketers can be that kooky sometimes. Everyone should realize by now China is playing a different game vis-a-vis trade than the free marketers want to play.]

            • IncreasePosts a day ago

              Do any free market absolutists actually say these things, or are you just attacking a strawman?

              I assumed they would say something like tariffs=bad, unless it's to overcome market manipulation by some state actor.

              • Neonlicht a day ago

                The uncomfortable truth is that industry IS state politics.

                The Volkswagen CEO has the German chancellor on speed dial. If your government's politicians have an emergency session on the future of a particular company there is no "free market".

              • tivert a day ago

                > Do any free market absolutists actually say these things, or are you just attacking a strawman?

                Oh, they totally do. See https://foreignpolicy.com/2020/11/26/mcdonalds-peace-nagorno... (paywall bypass: https://archive.is/lNwNQ) for an example:

                > Friedman’s claim was simple: The benefits of economic integration reduce the policy choices open to governments, making war—which disrupts that integration—so unattractive as to be practically unthinkable. If that sounds like the theory of the capitalist peace as understood by Montesquieu, Adam Smith, and Richard Cobden, well, it pretty much was.

                If you're going all-in on the free market and globalization, you need an answer to the national security objections, and that (unconvincing) answer is the risk to profit that conflict represents makes conflict unthinkable.

                The thing that free market absolutists frequently forget that market values are not the only values, even among market participants. That's especially forgotten by forum participants who read a book proceed to swing around Econ 101 like it's a club.

        • Barrin92 a day ago

          >The US needs to show its commitment to free market principles and lets its auto industry die already.

          Given that the car industry here in Germany opposed the (even much more moderate) tariffs the state subsidies certainly don't seem to scare them more than a trade war. It's just a repeat of the automotive industry dark ages of the 70s/80s when tariffs vis-à-vis Japan were enacted based on the same reasoning. You're just gonna have 20 years of no competition.

          China is going to win the markets in the rest of the world, which is where the bulk of cars go now. It's gonna be funny when everyone in Asia is driving a 15k modern electric car and we sit here driving old second hand gas cars behind a tariff wall. It's like a reverse Soviet Union situation

          • tivert 7 hours ago

            > Given that the car industry here in Germany opposed the (even much more moderate) tariffs...

            Isn't the German car industry pretty much all-in on China, and thus dangerously exposed to any retaliation? IIRC, they have lots of factories there and depend on their output for a lot of their revenue. It would be pretty easy for China to shut them down or make life difficult them with some kind of pretext.

            Boy, do I wish governments shared business's wise preoccupation with next year's numbers.

          • bluGill a day ago

            15 years ago China was opening up and looking to become more free over time. As such I would oppose any tariffs in the belief that drawing them closer to us is for the better. However now that Xi is in power he has been doing everything to oppose US (and EU, Japan, Taiwan, Vietnam...) interests and so I'm forced to support tariffs. In principal I favor free trade, but when I expect war with someone else I can't support them or allow them to get control of things we will need to fight that war.

        • HDThoreaun 5 hours ago

          Chinese auto makers dont get any more subsidies than american auto makers get. Domestic sales get tax subsidies but international ones do not, same as US.

        • jajko a day ago

          The ideal 'free market' you are referring to doesn't exist in real world. Every single country out there champions their own companies, giving them as much unfair advantage as they can while punishing any competition as much as possible, for mostly good and rational reasons. US is no different. The rest is history, and thats written by victors.

          Even say EU vs US is not so rosy in trade wars. Remember how German government played down VW's dieselgate? Every single state has something similar, even if not on same scale.

        • freeone3000 a day ago

          It would probably be better for the consumer.

          • IncreasePosts a day ago

            Better for the consumer in the brief period before they are ripped off repeatedly due to lack of competition after the subsidies are not passed to the consumer.

      • polartx a day ago

        Or if the build quality of their vehicles was not up to par with US regulation or the quality standards the US market is accustomed to..which seems very possible given the connotations generally shared domestically around the phrase “made in china”

        • porphyra a day ago

          The build quality of Chinese electric cars is generally pretty good.

          In the past "made in Germany" used to have derogatory connotations due to German goods being worse than British ones too.

          As for regulations, the BYD cars consistently rank very highly on the stringent Euro NCAP tests: https://www.euroncap.com/en/results/byd/seal-u/50187

        • consteval 4 hours ago

          In the automotive world, US cars are the ones who have an image of poor quality. GM, Ford, and Tesla are routinely viewed as shoddy and suspiciously built.

        • amrocha a day ago

          Teslas have a reputation for shoddy quality but they’re still sold in the US, i’m sure BYD will be fine

          • bryanlarsen a day ago

            Chinese made Tesla's are generally acknowledged to be higher quality than American Tesla's.

          • a day ago
            [deleted]
        • onlyrealcuzzo a day ago

          "Made in China" in the US typically means "made cheaply" - which, if you look at what people buy, is actually what people typically want.

          You get what you pay for.

          In the case of electric cars, China has their own domestic market that actually wants to drive a decent car, and so they are building for that.

          BYD cars aren't particularly "cheap" in the way a "Made in China" spatula is.

    • technion a day ago

      Byd is on every corner in my area of Australia. Much more so than Tesla.

    • GoToRO a day ago

      Given the prices, 50% off, the only way they will not fare well is import taxes.

    • teruakohatu a day ago

      They are selling a lot of them in New Zealand. It’s a small country so wouldn’t move the needle in terms of global sales, but I see them everywhere.

      We have no domestic car manufacturing and no tariffs.

    • cbhl a day ago

      BYD is already one of the top manufacturers for EV Buses globally. IIRC most (all?) of the electric GBuses in the Bay Area were by BYD, although they don't quite have the range to do the longer routes.

    • fairity a day ago

      How significant are the production subsidies? Are they a meaningful percentage of sales revenue?

      • hangonhn a day ago

        They're now mostly in the form of tax rebates and cheap loans these days. According to the Nikkei (https://asia.nikkei.com/Spotlight/Datawatch/China-s-hidden-s...) :

        "BYD received a total of 37.1 billion yuan in tax rebates over the five-year period, nearly four times the 9.3 billion yuan it received in subsidies. Additionally, BYD has secured long-term bank loans at interest rates between 2.05% and 2.98%, lower than the one-year prime lending rate of 3.35%, according to the company filings. "

        The overt subsidies mostly existed in the early part of the development process. It's a playbook that's quite commonly used in East Asian economies. Basically it goes like this:

        1. Erected barriers to foreign competition and hand out subsidies to simulate local competition

        2. Withdraw subsidies to push industries towards mergers and leave only a few big companies in the industry

        3. Remove barriers to foreign competitions (i.e. invite Tesla) to foster innovations

        4. Export

        This makes it devilishly hard to quantify the amount of subsidies received and it's intentional.

        China isn't the first to do this but rather borrowed the playbook from Taiwan, Korea, and Japan, who borrowed it from Germany, who, ironically, was inspired by the idea of industrial policy from Alexander Hamilton (https://www.bloomberg.com/news/audio/2024-03-14/odd-lots-ind...)

        • fairity a day ago

          Thanks for the information! So, if the subsidies are in the form of tax rebates and subsidized loans, is it safe to say, the full economic benefit of these subsidies as a percentage of vehicle sales revenue is single digits? If so, it seems like there's little reason to doubt that BYD would be immensely successful in the US without tarrifs.

          • maxglute a day ago

            Decent analysis:

            https://threadreaderapp.com/thread/1804530313957106091.html

            TLDR about $2000 per vehicle in 2024, trending to $0 per vehicle in next 5 years. Meanwhile PRC selling cars abroad for 2x+ domestic (i.e. 10-20k over), aka manifestly not dumping prices. BYD (and a few other PRC NEV makers) are successful because they used subsidies the way it should be used - to commoditize manufacturing to ModelT levels (500usd per unit vs when competition was 2000usd).

    • asdajksah2123 a day ago

      Selling a ton of cars in China, where the competition is fierce, is no mean feat.

    • toomuchtodo a day ago

      https://www.bloomberg.com/news/features/2024-10-16/electric-... | https://archive.today/uJLa4 ("Bloomberg: BYD Is Winning the Global Race to Make Cheaper EVs")

      > Last fall in Malta, BYD began selling the Atto 3, an all-electric compact crossover. Strip away the company’s futuristic logo, and it looks almost indistinguishable from other small, sporty SUVs. But inside it’s full of treats, including heated seats in vegan leather and a 360-degree rotating touchscreen. The 60-kilowatt-hour battery gives it a range of 260 miles, enough to circle Malta’s main island twice. And by European standards, it’s inexpensive, at about $28,000. It’s a novelty in Malta. But the real reason BYD is entering the European Union’s tiniest member state? The company’s happy place is emerging markets and countries with no domestic auto industry to defend: “You can basically describe them as a ‘chicken rib market,’ ” says Yu Zhang, the managing director of consulting firm AutoForesight in Shanghai. “All the chicken ribs added up together, it’s more than 10 million cars.”

      > After increasing its annual sales in China 15 times over, to 3 million cars in only three years, BYD is now exporting to roughly 95 markets, including 20 new ones this year. The company is building, has recently opened or has announced plans for assembly plants outside China in 10 countries on three continents. The speed and scope of this expansion have caught the global auto industry off guard and triggered protectionist tariffs in the US and EU, where policymakers fear Chinese players such as BYD will, in the words of Elon Musk, “demolish” their domestic automakers.

    • jaggs a day ago

      Wow, really good that Tesla has received no government subsidies then. :)

      https://www.ft.com/content/8179bd8a-4d96-43a9-a8f9-074f9a275...

      • mtmail a day ago

        Is Tesla mentioned in the FT.com article? I can't access it.

        On https://apnews.com/article/microchip-electric-vehicles-batte... Tesla is only mentioned by one state loosing a project.

        "Many of the companies drawing the biggest subsidy offers — such as Intel, Hyundai, Panasonic, Micron, Toyota, Ford and General Motors — are profitable and operate around the globe. Some lesser-known names in the nascent EV field are getting big offers too, such as Rivian, Volkswagen-backed Scout Motors and Vietnamese automaker VinFast."

        • jaggs a day ago

          Over $2bn in state and federal subsidies - https://archive.is/g5Gnb

          https://imgur.com/a/XYSSnTQ

          • kelnos a day ago

            Do we have any insight into how much the Chinese government supports BYD? $2B seems like a pretty small number, to be honest. I would expect the number to be at least an order of magnitude (or two!) higher for BYD.

            At any rate, $2B is a drop in Tesla's bucket; their quarterly revenue is around $25B now. That $2B may have been given at a critical time in Tesla's development and growth, but today it would be 2% of their yearly revenue.

            • hangonhn a day ago

              From: https://asia.nikkei.com/Spotlight/Datawatch/China-s-hidden-s...

              "BYD received a total of 37.1 billion yuan in tax rebates over the five-year period, nearly four times the 9.3 billion yuan it received in subsidies. Additionally, BYD has secured long-term bank loans at interest rates between 2.05% and 2.98%, lower than the one-year prime lending rate of 3.35%, according to the company filings. "

              So it sounds like it received 9.3 billion yuan or 1.3 billion USD but it also receives 4x as much in tax rebates.

              • hmm37 a day ago

                Which countries weren't offering tax rebates?

              • fspeech a day ago

                Tesla gets the same rebate in China.

      • CharlieDigital a day ago

        I was going to say that it's a bit disingenuous to point at China's subsidies for EVs and EV manufacturers and not look in the mirror.

        US government has handed out tons of low/no interest loans, tax incentives, and tax credits to spur development and deployment of EVs and related technologies like charger infrastructure.

        Just this year, there was a $4500 tax credit towards leasing a number of vehicles. I leased a Prius Prime (one of the vehicles eligible) and basically got $4500 off the sticker. Bought out the lease and purchased the car for $4500 off.

    • _ache_ a day ago

      The percentage of their sales outside China simply means that China is big and they probably dominate sales in China. We already know that. China is so big that probably around 30% of Tesla's sales are actually in China.

      What's interesting is how they compete with other brands, and I think the trend is for BYD to increase their market share in all countries.

      However, I would have liked to have more figures.

  • leto_ii a day ago
    • conductr a day ago

      Somewhat related but FT being $75/month is a bit absurd IMO

      • rldjbpin 10 hours ago

        my workplace provides paid access to its employees. seems equally absurd like oreilly.com access or research paper platforms that schools sometimes pay for.

        they bank on enterprise billing to keep the lights on.

      • tim333 10 hours ago

        Probably everyday folk bypass the paywall, so that's mostly paid by professionals who need it?

      • tuatoru a day ago

        It's the only newspaper with much of a connection to objective, fair, non-selective reportage. And it knows that.

        Your alternative is a Bloomberg terminal. How much are they, again?

  • hevt a day ago

    This has been a long time coming. I don't agree with a few of the other commenters on the efficacy of tariffs, I think it will just punish US consumers while allowing Tesla to grow fat on state largesse.

    • jajko a day ago

      Well mr musk's election escapades don't look so stupid now, do they?

      • tonyedgecombe a day ago

        Right now it looks like a coin toss. He could well end up worse off. I'm not sure he thinks these things through thoroughly enough.

  • daedrdev a day ago

    I think the wave of tariffs is showing that fundamentally cars are becoming low margin businesses with the rise of electric cars, which is good for consumers and bad for producers.

    • throwaway48476 a day ago

      Cars was always a low margin business, that's why no one makes them anymore. Car OEMs contracted out every component and system possible. Almost all the value in modern cars is various tiers of suppliers. There's a Mercedes model they contracted out even final assembly. They went to the same Jack Welch school of business that boeing did and thought they were clever not being responsible for anything and could just be middlemen pushing paper.

      • com2kid a day ago

        Historically the value was in knowing how to build reliable, clean burning, engines.

        China never managed to catch up to other countries in terms of making combustion engines (it is incredibly hard, and from what I grok they were a generation or two behind), but EVs are mechanically much simpler.

        What's more, BYD is following Tesla's playbook of vertical integration and making components inhouse to save money vs outsourcing everything.

        • throwaway48476 a day ago

          They also invested early in battery technology. China was able to build a competitive battery industry with state support and little environmental protection.

          • com2kid a day ago

            The world is still waiting on a huge battery revolution to happen. It looks like it will actually happen Really Soon Now, and there are multiple technologies vying for first place. I hope someone with industry experience drops in and explains what is going on, because I haven't seen a comment like that here on HN for a couple years now. :-D

            But honestly whoever gets 2x the density at the same cost will win, and it may be that incumbent advantages don't end up meaning much. AFAIK China's advantage isn't in much cheaper batteries, it is in cost savings everywhere else in making EVs.

            For example, VW released a $60k USD EV minivan with mediocre range, and they thought that was a good idea. That sort of acceptance of mediocrity is why traditional automakers are going to get hammered into the ground, except instead of Japanese automakers teaching the lesson, this time it will be Chinese automakers. (Irony: At one point it was VW who helped teach American automakers the same lesson....)

      • FirmwareBurner a day ago

        >They went to the same Jack Welch school of business that boeing did and thought they were clever not being responsible for anything and could just be middlemen pushing paper.

        Mercedes thought themselves to be untouchable due to it being a premium brand with high margins by putting a star on commodity parts, like they're a Swiss watch.

        • kjellsbells a day ago

          That would have been fine, but they also simultaneously cheapened the brand by pushing out models aimed at younger less well heeled buyers. A Mercedes C class (US models) is like a slightly juiced up VW to me. Nice but not special at all.

          Same impact as in fashion. Louis Vuitton can try and persuade us that they remain the choice of the world's wealthiest explorers, but when every two bit junior associate realtor is sporting an LV purse, I am not so sure.

          Both brands fell for the growth at all costs mantra.

          • FirmwareBurner a day ago

            It's OK, they're fixing their brand image by stopping selling their cars as Taxi vehicles. /s

    • ProfessorLayton a day ago

      The issue with the tariff approach is that they generally apply to countries that actually have an auto industry, but not all countries have one. Countries without tariffs will enjoy lots of competition and cheap prices, while established automakers with tariff protections will be squeezed out.

      I don't see how it's possible to stop China, even if rich western countries band together.

      • kelnos a day ago

        The problem is when it's not fair competition. Certainly Tesla has received government subsidies, but I expect their numbers to pale in comparison to whatever money the Chinese government has directly and indirectly poured into BYD.

        Flooding foreign markets with your heavily-subsidized cars in order to kill your competition is great for you, but not so great for competitors in the market of sale.

        • ProfessorLayton a day ago

          I don't disagree with you that it's unfair, but from the perspective of a country without an industry to lose, they have everything to gain from a race to the bottom.

          How does a rich, car-exporting country convince a less rich and car-importing country to not buy that inexpensive car from China and instead buy a more expensive one? Tariffs can't address this issue.

          • tonyedgecombe a day ago

            I don't think it matters. As long as the US has a strong base of car companies serving its own market. It needs this manufacturing capability to lean on during a large scale conflict.

            Imagine how much better off Ukraine would be if it had had car factories it could have turned into tank factories.

            • ProfessorLayton 21 hours ago

              That's orthogonal to the issue I'm referencing, which is that legacy automakers sell their wares domestically and internationally. Even with tariffs, they'll still be squeezed out in markets which don't have a car industry to protect.

        • SiempreViernes a day ago

          And under capitalism, why should I care for the competitors? That unprofitable companies die is what is supposed to drive efficiency! Why mourn the death of a rent seeker?

        • kjellsbells a day ago

          Flooding is an emotive term. Surely a "flood" of imports only happens when there is sufficient demand to justify shipping in volume?

          The subsidies are more interesting. When does legitimate assistance become a subsidy? Eg if Biden/successor invests in domestic lithium mines, is that a subsidy? If they offer buyers $x rebates, is that?

          Looking at the last example, if BYD said to a US buyer, "this car is $x but we'll give you a rebate", that would seem to be just as fair as Uncle Sam offering one. The objection would seem to be that it was the Chinese government acting as the source of cash.

          I suggest that the answer is that noone should offer direct purchase subsidies, but government can offer whatever investment they like to support their industries. I cant escape a feeling that the US and European car industry are crying foul because (despite Musk's attempts to drag them into the future) they havent figured out how to make electric vehicles profitably.

        • tzs a day ago

          > The problem is when it's not fair competition. Certainly Tesla has received government subsidies, but I expect their numbers to pale in comparison to whatever money the Chinese government has directly and indirectly poured into BYD.

          Then we should provide more government subsidies to US automakers for making EVs. The good in having more people driving cars that are more energy efficient and use cleaner energy would outweigh the costs of the subsidies.

    • bluGill a day ago

      Almost nothing scales like cars. In many countries nearly every adult has one and they only last a few years. As such they don't need high margins to make high profits.

      Food scales even more than cars, and as a result has about the lowest margin of anything people buy.

      If people bought jumbo jets like they bought food we could take several zeros off the price (but this would still be more $$$ than anyone can afford even if they wanted one so it would be stupid to try to scale up jet manufacturing that much)

  • kachurovskiy a day ago

    I really wanted to buy BYD in Germany this year but the car prices are 2x what they are in China - e.g. Seal is 45k EUR vs 25k USD with 3m delivery lag, no repair shops or spare parts on hand.

    Their software game is also quite lacking but I was ready to cut them some slack there due to their superior battery tech.

  • tim333 6 hours ago

    Good on BYD. Go engineers!

    I've followed them since 2008 when Berkshire Hathaway took a stake.

    Here's the founder on why he still lives in a company flat with the other workers

    > 6:34 I'm just an ordinary engineer and due to work requirements I became the chairman of this company but after work we're all equal we live and talk together this is our culture. https://youtu.be/oBdDIuYcpGQ

    Although he's probably being modest. Charlie Munger thought he was like a new Edison (mentioned jokingly 3 mins in here with Charlie Warren and BillG https://youtu.be/rZ9AooeFe9E)

    Tesla used to be cool when Musk was focused on engineering. It's a bit of a pity he's switched to prancing around on stage with Trump.

  • jmclnx a day ago

    I wonder how much Tesla's support of Trump is hurting his sales. Without going public on Trump, would his sales have increased more ?

    Right now seems most of his customers may be from people concerned about the environment and/or Climate Change. As time goes on, that will probably change.

    There is a reason heads and owners of Companies try and stay out of politics.

    • mrguyorama a day ago

      Tesla just couldn't win the competition. Sure some people are avoiding Tesla because of Elon, but they only say that because there ARE other options. Those self same people often continue to use Twitter because they just cannot stand the FOMO of not being always online, despite it being Elon's personal echo chamber.

      Tesla did well initially because they dared to sell a normal car that happened to use electricity. Other automakers finally gave in and did the same. Why would I buy a car from Tesla, who has known QA issues and commands a weird premium price and hasn't "updated" their vehicles in a decade (though I don't personally get that complaint) when I could buy a Hyundai? Or a VW?

      • fastball a day ago

        Half of all electric vehicles sold in the US are still Teslas, so I hardly think the competition has caught up.

        • SideburnsOfDoom a day ago

          > Half of all electric vehicles sold in the US are still Teslas

          * 48% And still falling.

          https://caredge.com/guides/electric-vehicle-market-share-and...

          the competition for EVs is becoming every automaker you have ever heard of (1), as well as some you haven't. Any one of them maintaining high market share is ever harder.

          1) With the exception of Toyota.

          • fastball a day ago

            Yes, as I said, half.

            And yes, obviously their marketshare is falling. That is what happens when you create a new market and your competitors play catch up.

            Apple's marketshare in the "entirely a screen" smartphone market has been falling ever since they introduced the iPhone. Are they doing poorly? Are people confidently saying things like "Apple just couldn't win the competition"?

    • zzbzq a day ago

      He already sold his cars to all the silicon valley nerds by pretending to be all about simulation theory and whatever nerd podcasts were talking about for the 2010s. Now he's catered his image to the opposite to sell to people who didn't buy on the first marketing push. Musks public persona has always been a fiction of identarian marketing

    • fastball a day ago

      I wonder how much of Musk's support for Trump is due to being given the cold shoulder (followed by aggressive prosecution) by the current administration.

  • Simulacra a day ago

    Given the opacity of the Chinese financial market, how can we validate this information?

  • churchill a day ago

    Watching American (and EU) industry leaders panic whenever China shows up never gets old: Western automakers had the chance to dominate international markets, but they stayed back at home, making overpriced cars for their captive audience of local buyers.

    Whenever competitors showed up, they laughed at them, before panicking when those upstarts starting challenging their market dominance. It happened with Japan, Korea, and now China. And in other industries, e.g., solar, nuclear power, etc.

    So, if you feel China competes unfairly, close off your markets. Countries without a local auto industry (large swathes of Asia, Latin America, the admittedly tiny African market) will accept Chinese EVs readily and it will give them time and experience to perfect their designs and business model. BYD & co. will then snatch American & EU automakers' foreign markets before they come home to swallow you alive by building factories in low-cost gateway countries like Bulgaria, Hungary, Romania, Mexico, & Brazil.

    Basically, the Toyota cycle will repeat itself because Western (esp. American) automakers spent hundreds of billions on share buybacks instead of R&D.

    PS: Wrote this as a reply to another comment, but I feel it needs to stand alone.