The question I have about this, if a spammer calls you while spoofing a number for an organisation that is set up to show you their details, will it be highlighted as such, or will it appear as a legitimate call? What about SMS as well?
If this actually certifies that the person contacting you is who they say they are, then that's awesome and I love it. There's a huge issue of trusting calls-to-action in all forms of communications(Phone, SMS, Email) from organisations.
I've laughed at & hung up on the ATO(Aussie Tax Office) before, thinking it was a spam call. They called back and said "We really are the ATO. Call our number on our email address, ask for me by name and then provide this reference number". I felt really bad haha.
These days, there is sort of an "authentication détente" over telephone calls. Because nobody can trust Caller ID, and we're told never to trust any incoming call, especially an unexpected one.
But when I receive, for example, a followup call from the clinic about lab results: they are cagey, per HIPAA, about divulging any info to anyone who isn't me. So I answer, and the first thing I get is a question like, "what is your name and DOB?" and what do I tell them? "I don't trust you! Go away!"
I'm thankful that many orgs are finally implementing their own secure-messaging features so most of these type phone calls can now be done in a private email style instead.
I've never seen any scammer spoofing Caller ID of someone in my Contacts list, but that seems like a nightmare scenario!
The question I have about this, if a spammer calls you while spoofing a number for an organisation that is set up to show you their details, will it be highlighted as such, or will it appear as a legitimate call? What about SMS as well?
If this actually certifies that the person contacting you is who they say they are, then that's awesome and I love it. There's a huge issue of trusting calls-to-action in all forms of communications(Phone, SMS, Email) from organisations.
I've laughed at & hung up on the ATO(Aussie Tax Office) before, thinking it was a spam call. They called back and said "We really are the ATO. Call our number on our email address, ask for me by name and then provide this reference number". I felt really bad haha.
These days, there is sort of an "authentication détente" over telephone calls. Because nobody can trust Caller ID, and we're told never to trust any incoming call, especially an unexpected one.
But when I receive, for example, a followup call from the clinic about lab results: they are cagey, per HIPAA, about divulging any info to anyone who isn't me. So I answer, and the first thing I get is a question like, "what is your name and DOB?" and what do I tell them? "I don't trust you! Go away!"
I'm thankful that many orgs are finally implementing their own secure-messaging features so most of these type phone calls can now be done in a private email style instead.
I've never seen any scammer spoofing Caller ID of someone in my Contacts list, but that seems like a nightmare scenario!
That headline seems incredibly uncharitable.
The idea is it’s a way for brands to certify that their communications with you are real. An extension of an existing feature.
> Each registered business can confirm its info is accurate and add additional details like photos or special offers.
special offers doesn't sound like certifying communications. It sounds like more enshittification of your phone.
Who would want such a terrible feature that allows you to easily see that an email message is from your bank rather than scammers or criminals?
Now I can rest secure when I see the trusted logo of bankofameriçaa.example.com.
The announcement from apple: https://news.ycombinator.com/item?id=41862750