6 points | by zhacker 2 days ago ago
1 comments
Asking people to sign up is an obstacle.
It’s in your interests to not require that.
People might be willing to give you 20 seconds to have a quick look.
And if you hook them in 20 seconds they might give you 20 seconds more.
And if your software is compelling you might get 20 more seconds from them to try it out.
When a user gives you 20 seconds attention, that’s a gift and it might be all you get.
But many new software sites use that gift to throw a “sign up” form at the user.
That 20 second gift should be rewarded with a unique experience that the user enjoys so much that they are compelled to gift you more time.
Asking people to sign up is an obstacle.
It’s in your interests to not require that.
People might be willing to give you 20 seconds to have a quick look.
And if you hook them in 20 seconds they might give you 20 seconds more.
And if your software is compelling you might get 20 more seconds from them to try it out.
When a user gives you 20 seconds attention, that’s a gift and it might be all you get.
But many new software sites use that gift to throw a “sign up” form at the user.
That 20 second gift should be rewarded with a unique experience that the user enjoys so much that they are compelled to gift you more time.